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‡ Origin
‡ Logo
‡ PEPSICO brands
‡ Advertisement strategy
‡ Achievements
‡ Competitors
‡ Market Share
‡ SWOT Analysis
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4 A GLOBAL FOOD,BEVERAGE AND
SNACKS BASED INDUSTRY

4RUNNING IN 200 COUNTRIES«««

4 OPERATIONS IN NORTH
AMERICA,MEXICO AND UNITED
KINGDOM««.
  
4Born in the Carolinas in 1898, Pepsi-Cola has a
long and rich history. The drink is the invention of
Caleb Bradham, a pharmacist and drugstore owner
in New Bern, North Carolina.
4The summer of 1898, was hot and humid in New
Bern, North Carolina. So Bradham began
experimenting with combinations of spices, juices,
and syrups trying to create a refreshing new drink
to serve his customers. He succeeded beyond all
expectations because he invented the beverage
known around the world as Pepsi-Cola.
4r
 Young adults become the
target consumers and Pepsi's
advertising keeps pace with
³ Now it's Pepsi, for those who
think young.´
4r
 Diet Pepsi, introduced as
America's first national diet soft
drink. Pepsi-Cola acquires Mountain
Dew from the Tip Corporation.
4r
 Expansion outside the
soft drink industry begins.

Frito-Lay of Dallas, Texas,

and Pepsi-Cola merge,

forming PepsiCo, Inc.

4r 
Acquired KENTUCKY FRIED CHICKEN
( KFC ) Restaurants

4r 
 Downfall for PEPSI because of

controversies and boycott of its products.

4r Franchised PIZZA HUT ,TACO BELL and

KFC BRANDS.
4èr ùUAKER OATS merged with PEPSICO
4è
†TH CEO IN PEPSICO HISTORY:INDIRA
NOOYI.
4è OFFERS TO BUY TWO LARGEST
BOTTLING GROUPS PEPSI BOTTLING
GROUP AND PEPSI AMERICAS.
4èrFINALLY ACùUIRED ABOVE
BOTTLING GROUP AND STRENGTHENED
ITS North American UNIT
 !
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""

PEPSICO
AMERICA
FOOD
PEPSICO [PAF] PEPSICO
AMERICA INTERNATI-
BEVERAGS ONAL
[PAB] [PI]

PEPSICO
INC.
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4Pepsi¶s target audience are mostly teens and young adults
and their advertising reflects this in every possible way.

4The company changes its advertising strategy and image

to reflect the target's interests.

4Pepsi makes sure that the advertisements reflect to the

target audience¶s interests.
 

4The advertising strategy includes cool, hip promos to
attract more of the target audience.

4The advertising is mostly creative and has different

elements like music and sports other than bollywood.

4Pepsi.com also plays an important role in advertising

and attracts target audience by giving access to options
like downloads, gaming, music mixing applications etc..

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4 PepsiCo receives SmartWay Excellence
Award from the Environmental Protection
Agency (EPA) for leadership in sustainable
transportation practices

4PepsiCo receives 'Sustainability Award' at

New York Academy of Sciences gala

4 PepsiCo was named to the 2009 list of

Global Top Companies for Leaders by
Hewitt Associates, the RBL Group and
Fortune magazine
 
4 PepsiCo products make 'Best Foods for Women'
list in ¢

magazine

4Mountain Dew introduces 'UltraViolet,' Dew's first

diet line extension

4PepsiCo sponsors National Urban League

Conference
 
4PepsiCo agrees to acquire Amacoco, Brazil's
largest coconut water company

4PepsiCo Mexico Beverages receive 'Top Marketing

Campaign' awards

4Pepsi wins 'Football Promoter of the Year' award in

Nigeria for its involvement with the development
of grassroots football
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  $%
Brand image Declining Market Share
Market Share Federal Trade Commision norms
International Presence Packaging unattractive as
Power of Strategy Coca-Cola
Strong Financial Condition Health issues
Strong Advertising and Promotion Presence yet to be felt in some
Attractive Customer Base nations


 !"#$#
 
Increase presence outside North
America
New technology innovation
Acquisition/jointventures
Expand Gatorage and ùuakers
internationally
Expansion of product line
Restrictive Trade- FTC norms
Duplication of products- Taka Tak
Pesticide blame on PepsiCo
Competitive competitors-Coca cola,
Kraft, Cadbury Schweppes
New potential competitors- Parle,
Britannia, ITC