Académique Documents
Professionnel Documents
Culture Documents
2: Capital items .
2: Personal marketing
3: Place marketing
4: Idea marketing
Product Attributes:
Product features
Easy to pronounce -
1: Manufacturer’s brand
2: Private Brands
Slotting fee by retailers
3: Licensed brands
4: Co-brands
BRAND STRATEGY
PRODUCT CATEGORY
Existing New
Line Brand
Existing
Extension Extension
BRAND NAME
Primary Packaging
Secondary Packaging
Shipping Package
Labeling
PACKAGING CONCEPT
Purpose of packaging
1: Protection
2: Dispensing
3: Advertising etc.
Childproof packaging
Environmental concerns
Manufactured by…..
Usage instructions
Where was the product manufactured
MRP – Maximum retail price
Legality
Price
Manufacturing/expiry date
Ingredients
Nutritional information
PRODUCT SUPPORT SERVICES
Users data,
Internet services
PRODUCT LINE DECISIONS
Innovative features
Customer-contact officials