Flooding the Indian motorcycle

market: a spree of launches


Bata krushna sahoo

Vijay mohan rao

Arun ku. Sahu

Subhkant jain
 FACTS Of CASE STUDY

Two-wheeler segment was the fastest growing segment in
Indian automobile industry.

India is the First largest users in 2002.

Third largest in manufacture.

The Indian two-wheeler market is broadly classified into
three segments – Scooters, motorcycles and Mopeds.

In 1948 Bajaj Auto laid the foundation of Indian two-
wheeler industry .

The motorcycle segment registered a healthy growth
during the 1960s.

Scenario changed with the de-licensing of the sector
in the 1980.

Scooter dominated the two-wheeler market until
1990.

The segment gradually picked up momentum in mid
1980.
SWOT Analysis

 Strength

Large domestic market .

Sustainable labor cost advantage.

Strong engineering skills in design.

Able to achieve significant gains in productivity.
 Weakness

Low labor productivity.

High interest costs and high overheads.

Rising cost of production .

Low investment in Research and Development.
 Opportunity

Global Expansion.

Expansion of Target Market . 

Rising rural demand.
 Threads

Rising interest rates.

Cut throat competition.

Lack of technology for Indian Companies.
Critically evaluate the motorcycle
market

Constant petrol prices.

The salary of consumers increase.

Increase in credit and financing for auto
vehicles.
PEST Analysis


Political

Economical

Social

Technological
Future of the2 wheeler markets


Launch of new motor cycles

Reduce price

Growing at a constant pace

Survival of individual brands

Capture the scotter market
Recommendation


Provide service center in rural areas.

Provides online booking for two wheeler .

Introduce new technology supporting with
fuel efficiency
Conclusion


Shift in demand.

Increase in disposable income

Development of motor cycle industry.
Thank you