INVESTMENT IN

EQUITIES
VERSUS
INVESTMENT IN MUTUAL
FUND
 INDEX
 MUTUAL FUND
 INTRODUCTION
CASE STUDY
 BIRLA SUN LIFE MUTUAL FUND
 KOTAK MUTUAL FUND
 INVESTMENT IN EQUITY INTRODUCTION
CASE STUDY
 LARGE CAP PORTFOLIO
 MID CAP PORTFOLIO
 CONCLUSION
 Mutual Fund
Concepts And Term Related To Mutual
Fund
 Asset
 Asset class
 Balanced fund:
 Closed-end fund
 Current yield
 TYPES OF MUTUAL FUND
SCHEME
 Equity fund

 Debt funds

 Gilt Funds

 Income Funds

 Liquid Funds
 Advantages of Investing Mutual Funds

 Disadvantages of Investing Mutual

Funds
CASE STUDY
BIRLA SUN LIFE MUTUAL FUND

 Company Profile
 Heritage
  The Aditya Birla Group
 Sun Life Financial
 Philosophy
 Investment Team
SCHEME NAME BIRLA SUN LIFE EQUITY FUND
NATURE OF THE SCHEME AN OPEN ENDED GROWTH SCHEME

INCEPTION DATE (DATE OF ALLOTMENT) 27 AUGUST 1998

FUND MANAGER MAHESH PATIL

MINIMUM SUBSCRIPTION AMOUNT RS. 5,000/- AND IN MULTIPLES OF RE. 1/-

THEREAFTER

MINIMUM ADDITIONAL AMOUNT RS. 1,000/- AND IN MULTIPLES OF RE. 1/-

THEREAFTER

ENTRY LOAD* NIL

EXIT LOAD For redemption/switch-out of units within 365 days from the
date of allotment: 1.00% of applicable NAV. For
redemption/switch-out of units after 365 days from the date
of allotment: NIL.
 Value (RS.) of Returns (%)
SIP in
Investment Total Investments BSE 200 Birla Sun Life BSE 200 Birla Sun Life
Period (RS.) Equity Fund Equity Fund

Since Inception 1,47,000 5,57,537 9,50,397 20.12 27.8

Last 5 years 60,000 89,904 92,041 16.18 17.14

Last 3 years 36,000 51,112 51,718 24.15 25.01

Last 1 year 12,000 13,356 13,106 21.60 17.52

Date of First Installment: October 01, 1998

The data assumes the investment of Rs. 1,000/- on 1st day of every month or the
subsequent working day. Load and Taxes are not considered for computation of
returns. Past performance may or may not be sustained in future.
Past performance may or may not be sustained in future. Returns are in % and
absolute returns for period less than 1 year & CAGR for period 1 year or more.
When benchmark returns are not available, they have not been shown.
 The X axis represents the number of years & the Y axis
represents the (%) of returns. From the graph as you can
see that in the long run Birla Sun Life Equity Growth Fund
has outperformed its benchmark index BSE 200, whereas in
the short run say 1year BSE 200 has outperformed the
Equity Fund. Hence, It is advisable for long term investment
but not for short term.
 TOP TEN HOLDINGS

ISSUER % TO NET ASSETS

IITC LTD 3.94 %

ICICI BANK LTD. 3.90 %

STATE BANK OF INDIA 3.54 %

BANK OF BARODA 3.43 %

INFOSYS TECHNOLOGIES LTD. 3.34 %

BHARTI AIRTEL LTD 3.29 %

RELIANCE INDUSTRIES LTD. 3.27 %

BHARAT HEAVY ELECTRICALS LTD. 3.04 %

OIL & NATURAL GAS CORPORATION 3.04 %

UNITED BREWERIES HOLDINGS LTD. 2.88 %

 KOTAK MUTUAL FUND

Company Profile
 Kotak Mahindra is one of India's leading financial
institutions, offering complete financial solutions
that encompass every sphere of life.
 The group has a net worth of Rs.7,911 crore.
 Kotak Mahindra Asset Management Company
Limited (KMAMC), a wholly owned subsidiary of
KMBL, is the Asset Manager for Kotak Mahindra
Mutual Fund (KMMF)..
Sponsers

 Established in 1985, the Kotak Mahindra group has been

one of India's reputed financial organizations.
 In February 2003, Kotak Mahindra Finance Ltd, the
group's flagship company was given the license to carry
on banking business by the Reserve Bank of India.
 Kotak Mahindra Bank has over 212 branches spread
across 124 locations in the country offering both traditional
banking products and investment advisory services.
 The Bank has the products, the experience, the
infrastructure and most importantly the commitment to
deliver pragmatic, end-to-end solutions that really work.
BOARD OF DIRECTORS:
 Mr. Uday S. Kotak
 Mr. R. C. Khanna
 Mr. Sukant S. Kelkar
 Mr. Chengalath Jayaram
 Mr. Bipin R. Shah
 Mr. Gaurang Shah
INESTMENT TEAM:
 Mr. Krishna Sanghvi - Head of Equities
 Mr. Sajit Pisharodi - Vice President
 Mr. Emmanuel Elango - Associate Vice
President
 Mr. Pankaj Tibrewal - Vice President
 Mr. Pradeep Kumar - Vice President
SCHEME NAME KOTAK MID-CAP

NATURE OF THE SCHEME AN OPEN ENDED GROWTH SCHEME

INCEPTION DATE (DATE OF ALLOTMENT) 24 FEBRUARY 2005

FUND MANAGER MR. PANKAJ TIBREWAL & MR. EMMANUEL

ELANGO

MINIMUM SUBSCRIPTION AMOUNT RS. 5,000/- AND IN MULTIPLES OF RE. 1/-

THEREAFTER

MINIMUM ADDITIONAL AMOUNT RS. 1,000/- AND IN MULTIPLES OF RE. 1/-

THEREAFTER

ENTRY LOAD* NIL

EXIT LOAD For redemption/switch-out of units within 365 days

from the date of allotment: 1.00% of applicable
NAV. For redemption/switch-out of units after 365
days from the date of allotment: NIL.
 Returns (%) AS ON 31-12-2010
INVESTMENT PERIOD CNX MIDCAP KOTAK MIDCAP

Since Inception 20.53 18.40

Last 5 years 17.28 12.89

Last 3 years -1.26 -3.65

Last 1 year 19.16 28

Past performance may or may not be sustained in future. Returns are in

% and absolute returns for period less than 1 year & CAGR for period 1
year or more.
 The X axis represents the number of years & the Y axis represents the
(%) of returns. From the graph as you can see that in the short run
Kotak Mid-cap has outperformed its benchmark index CNX Midcap,
whereas in the long run say more than1year CNX Midcap has
outperformed Kotak Mid-cap. Hence, It is advisable for short term
investment but not for long term.
 SECTOR ALLOCATION AS ON 31-12-2010
SECTORS % OF ALLOCATION

BANKS 13.79 %

CONSUMER NON-DURABLES 9.50 %

PHARMACEUTICALS 8.36 %

INDUSTRIAL PRODUCTS 6.62 %

INDUSTRIAL CAPITAL GOODS 6.60 %

TRANSPORTATION 6.26 %

FERTILISERS 4.28 %

FERTILISERS 4.28 %

CEMENT 3.74 %

TEXTILE PRODUCTS 3.56 %

 Investments In Equity
Introduction
 Advantages of investing in shares and
equity markets are:-
 Disadvantages of investing in an equity
portfolio-
CASE STUDY
LARGE CAP PORTFOLIO
BENCHMARK : SENSEX
LARGE CAP PORTFOLIO
BENCHMARK : SENSEX
LARGE CAP PORTFOLIO
BENCHMARK : SENSEX
 The X axis represents the number of years & the Y axis represents the (%)
of returns. Large Cap Portfolio has outperformed the Sensex in the long run
& vice-versa in the short run. As you can see above that large cap portfolio
have given more return than the market index SENSEX. Portfolio has given
us a return of 124% in the last 5 years whereas the market index has only
given a return of 98.50% whereas in the last 3 years SENSEX has given a
return of 36% & Large Cap Portfolio has given a comparative low return of
only 23.35%.
MIDCAP PORTFOLIO
BENCHMARK : CNX MIDCAP
MIDCAP PORTFOLIO
BENCHMARK : CNX MIDCAP
MIDCAP PORTFOLIO
BENCHMARK : CNX MIDCAP
 The X axis represents the number of years & the Y axis represents the
(%) of returns. Midcap Cap Portfolio has outperformed CNX MIDCAP
INDEX especially in the long run. As you can see above that Midcap
cap portfolio has given more return than the market index CNX
MIDCAP. Portfolio has given us a return of 218.50% in the last 5 years
whereas the market index has only given a return of 97.41% whereas
in the last 1 year CNX MIDCAP has given more returns compared to
Midcap Portfolio.
 CONCLUSION

 So we conclude that during a short span of time i.e. in a time of 1year Kotak Mid-
Cap outperformed all the investments but during the long run i.e. 5years of time we
observe it has underperformed as compared to other investment plans,there was
also a point of time where Kotak Mid-Cap incurred losses. Whereas mid cap
portfolio did not give superlative returns in a short span of time but during the long
run it consistently outperformed any other investment plan.On the other hand
large cap portfolio did not offer great return in a small or medium term but did
perform considerably well in the long run.Birla Sun Life Equity Fund did perform
well during the term i.e. 3years but during long term did provide with reasonable
returns.
 BIBLIOGRAPHY
 1)www.mutualfundindia.com
 2)http://finance.yahoo.com/funds/basics
 3) http://mutualfund.kotak.com/kmw/index.jsp
 4) http://www.birlasunlife.com/