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By 2010 Airtel will be the most admired brand in India:

Loved by more customers

Targeted by top talent
Benchmarked by more businesses
To build India's finest business conglomerate by 2020
Supporting education of underprivileged children through
Bharti Foundation
Strategic Intent:
To create a conglomerate of the future by bringing about “Big
Transformations through Brave Actions.”
Name – Bharti AIRTEL Limited
Business Description – Provides mobile,telemedia service
& enterprise service
Established – July 07,1995
Market Capitalization – (As on JAN 16,2009)
Approx – Rs. 1,201 billion
Closing BSE Share Price – Rs. 330.90
Closing NSE Share Price - Rs. 331
Shares in Issue – 1,897,148,464 as at June 30,2007
Listings – BSE & NSE
Revenue – Rs. 122,308 mn ($ 2627 mn)
(as on 30th June,2010)
• Net Income - Rs. 16.8 Billion
(1st quarter,30th June,2010)
•Customer Base – Total 1834 million
(30th June,2010)
•Mobile Users – 177 million
• Telemedia Subscribers - 32 million
•Digital TV Customers - 32 million
•Operational Network – Provide GSM mobile services in
all the the 23 telecom circles in India.Provides telemedia
services in 94 cities in In India.
 Bharti Airtel
 Bharti Teletech Ltd.
 Telecom Seychelles Ltd.
 Bharti Telesoft Ltd.
 Teletech Services (India) Ltd.
 Field Fresh Food Pvt. Ltd.
 Bharti Retail Pvt. Ltd.
 Bharti Foundation
 Jersey Airtel Ltd.
 Bharti AXA General Insurance Company
Evolution of Telecom In
Department of Telecommunication (DoT) is the main body
formulating laws and various regulations for the Indian telecom

ILD services was

BSNL was Number portability
Independent opened to Intra-circle
established was proposed
Private regulator, competition merger
by DoT Calling Party (pending)
players were TRAI, was guidelines were
Pays (CPP) was
allowed in established Go-ahead to established to boost
Value Added the CDMA Rural
Services technology telephony
1994 1999 2007

2002 2003 2004 2005

1992 2000 Internet Unified 2006

telephony Access
initiated Licensing Broadband
(UASL) policy 2004
National Decision on 3G
NTP-99 led to Reduction regime was was
Telecom FDI limit was services
migration from of licence Reference
introduced formulated—
Policy (NTP) increased (awaited)
high-cost fixed fees Interconnec targeting 20
was from 49 to 74
license fee to low- t order was million
formulated percent
cost revenue issued subscribers
sharing regime by 2010
Bharti Airtel has won the CNBC-TV18 India Business Leader Award for the Outstanding
Company of the year, 2007
Bharti draws top honours at the NDTV Profit Business Leadership Awards 2007
Bharti Airtel Ranked 3rd on Shareholder Returns in BusinessWeek IT 100 List.
Sunil Bharti Mittal conferred Degree of Doctor of Science (Honoris Causa) by G. B.
Pant University
Highlights for Full Year Ended March 31,2008.
Overall customer base crosses 6.4 crore.
Highest ever-net addition of 2.5 crore customers in a
Market leader with a market share of all India wireless
subscribers at 23.8%(22.4% last year)
Total Revenues of Rs. 27,025 crore (up 46% Y-o-Y).
Cash Profit of Rs. 11,137 crore (up 52% Y-o-Y).
Net Income of Rs. 6,701 crore (up 57% Y-o-Y).
Largest cellular provider in India.
Other stakeholders in Bharti Airtel include Sony-
Ericsson, Nokia - and Sing Tel, with whom they hold a
strategic alliance.
The company has covered the entire Indian nation with
its network.
Lack of marketing expertise.
Until recently Airtel did not own its own towers.
Location of your business.
The company possesses a customized version of the
Google search engine.
The company is investing in its operation in 120,000 to
160,000 small villages every year.
Bharti Airtel is embarking on another joint venture with
Vodafone Essar and Idea Cellular to create a new
independent tower company called Indus Towers.
Airtel and Vodafone seem to be having an on/off
A competitor can have a new,innovative product of
Competitors have superior access to channels of
BCG Matrix for Bharti
HIGH Airtel

Mobile Services

Broad Band