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O Ê

6 Roadmap
6 Self-checking tool
6 Funding tool
6 Operating guide
O Ê 
6 x




x questions
6 Infinite number of possibilities
6 Distractions galore

O V
 
6 -9 pages for the narrative plus
financials/ appendices
Y 


O uake it an interesting read!

6 Bullet points
6 Balance creativity while still getting your point across
6 Use short (x-3 sentence) paragraphs
6 Be careful with using industry jargon
O Write with objectivity
6 Consider using the third-person
O Focus more on initial future (x-2 years) less on
later years
 m

O Cover Sheet
O Executive Summary
O Table of Contents
x) Statement of Purpose
2) Company History
3) Business Description
4) Products and Services
 m

[) uarket Analysis
a. Customers
b. Competition
c. uarketing Strategy
) uanagement
7) Operations
8) Financial Plan
9) Appendices
 ÿ

O Identity information
6 The words DzBusiness Plandz
6 Your name and business name
6 Company logo
6 Address
6 Telephone number
6 Fax Number
6 Email Address
6 Web Address (URL)
O Submission date
O Looks vs. content



O uost important part of the plan

O Concise explanation
6 Venture objectives
6 uarket prospects
6 Financial forecasts
6 Sources and uses
O WRITTEN LAST
!ÿ

O Include page numbers

O List of headings
6 uajor
6 Subsections
O Same font!

"
O The business planǯs objectives: financing or
operating guide
O Financing
6 How much money is needed?
6 What will the money be used for?
6 How will the funds benefit the business?
6 Why does this loan or investment make business sense?
6 How will the funds be repaid?
O Operating guide
6 Who will use it?
6 Will it layout strategy plans?
6 How will it be updated?
O Becoming self-sufficient

"#
"
This business plan is written to secure financing in the
amount of Rs.24


which will cover the following costs:
Ȉ Rs.x



in equipment
Ȉ Rs.x4


in operating capital
The loan will supplement the ownerǯs equity investment of
Rs.2



and will be repaid beginning the month after
disbursement according to lender terms. Funds will play a crucial
role in sustaining the business as the client base grows and will
allow the business to become self-sufficient by the beginning of
year two.
 ÿ" 
O uission Statement
O Basic product description
O Names of principals and brief background on each
O Legalities: business type
O Company location
O Number of employees
O Customer highlights
O Your niche and unique qualities
O Strategic alliances
O Awards and merits
O Company milestones (business formation opening date hiring
employees revenue levels/ growth)
O x-3 year plan Ȃ future milestones to reach (sales goals hiring
employees)
m$"

O uission statement
O Legalities: business type
O Basic product or service description
O New takeover expansion franchise
O General strategy plan
6 List of planned milestones (business formation
opening date hiring employees reaching certain
revenue goals)
O Planned strategic alliances
O Work already done
O w
  
%%


O Detailed description of products or services

O Indicate stage of development: in-process
prototypes samples
O Patents or trademarks legal contracts
licensing agreements regulations
certifications
O DzThe Brochure Sectiondz

"#%%


At ABC Building Blocks Child Care we continually work to

provide the most well-balanced day care schedule possible for
the children. Every day is a mix of lesson time and free play
with a weekly theme generally a number or letter. uost
children arrive between 7:3
and 9:3
am. The early arrivals eat
breakfast at the facility and then engage in free play as the
other children arrive and join them. At 9:3
all of the children
sit down for a snack. All food served meets the guidelines set
forth by the New York State Child and Adult Care Food
Program. After snack there is a lesson. Each day the program
begins with the pledge of allegiance and then moves to
activities related to the calendar.
u& 

O Industry analysis
O Customers: individual business
O Competition
O uarketing Strategy
O ÿ
 
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O uarket background
O Industry-wide information trends
O Local industry information trends
O uarket capture and expectations
O Social economic legal technological issues
u& #ÿ

O Customer definition consistency

O Individual customer demographics
6 Location age gender occupation
6 Ethnic group lifestyle education income
O Business customer demographics
6 Sector location structure
6 Sales level distribution classification number of
employees

"#u& 
The child care industry is an ever expanding segment of todayǯs business
world necessitated by the increase in families who have two working parents.
In Anytown and the surrounding areas these individuals are predominantly
between the ages of 3
and 4[ years old with a median age of 3.. The
majority have completed high school and many have varying degrees of
college education. While the dual incomes (most families earn between Rs.
[


and Rs.x




) provide some disposable income approximately [
have at least two children under the age of sixteen. These people are wealthy
enough to be able to afford day care but unlikely to have live-in help.
Demographic research conducted uncovered the following:
Ȉ the population of children under the age of six years old is [ 3
7 within
the surrounding three-mile radius
Ȉ parents of these children seek quality daycare with extended hours to
accommodate long work days and schedules
ABC Building Blocks will serve children under six years old and open at 7:

am
and remain open until 7:

pm. Parents can conveniently drop their children off
on their way to work and pick them up on their way home.
ÿ"

O Rule of Three for Competitive Study

6 Why your company is superior
6 Trends in competitive companies
6 Similar and dissimilar
6 SWOT (strengths weaknesses opportunities threats)
6 Lessons learned
6 Advertising
6 Eye on the future
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O Obtaining a profitable share of the entire

marketplace
6 Product: sellable aspects brand image
6 Pricing: cost-plus or economic value
6 Placement
6 Promotion

"#u&'
'
 The area at which the day care is situated is close to an IT
park.

 The residential area is bound to have young working couples

with children who need to be kept in the day care center.

 Tying up with the builders during their advertisement of the

building will give enough visibility to the DzDay Caredz

 Since it is a win- win for the builders and us the builders

have already agreed.
u'

O oob descriptions of the decision makers

O DzI do everything!dz
O Compensation benefits
O Contribution and background as leverage to
perform
O Advisory board
%( "

O Logistics
6 plant location facilities needed space requirements
capital equipment needed labor requirements
6 If applicable: purchasing policy quality control
program inventory control system production cost
breakdown subcontracts
O Environmental and other issues
O Further research and development
O What is done vs. what is TO BE done

"#%( "
 The Day care wil open at 7am each morning. The parents are
allowed to drop their children from 7:3
am.
 The children will get a warm breakfast at 8am. Post which
learning sessions and activity sessions will be conducted.
 A short break at x
:3
where some biscuits will be provided to the
children.
 The activity classes continue till x2 :3
pm when the children will
break for lunch. Nutritious lunch will be provided to all children
present at lunch time.
 Children coming back from school will be received at their
respective bus stands by attendants.
 The children in house can choose to nap or play as per their wish.
 At [ :3
after a glass of milk the children are escorted into the
ground outside to play.
O Parents may pick up their wards at any point
of time.
O Extreme care is taken about hygiene during
cooking cleaning maintaining mattress etc.
O Toilets are kept in perfect condition and
special attention is taken for each child to be
toilet trained and assisted.
 -
 

  

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O Determine start up
costs and estimate
monthly operating costs
to determine your
working capital needs
3

O THE PRIuARY EVALUATING TOOL

6 Support all information
6 uake conservative projections
O Start-up Budget: amount needed to open
O Operating Budget: ongoing expenses once
open
O Sources and Uses Sheet
 3  m


O Start up loans are very

difficult to obtain
O Chances are you have to rely
on the funds you can
personally raise
O Grants?! Sidebar here
6 uatthew Lesko NGC

 3

O Personal funds
O Family/ friend loans and gifts
O Angel investor
O Venture capital
O Grants
O Personal loan
O Business loan
 
!  


O An excellent personal and business credit

record
O Adequate collateral
O Cash investment: generally 2
-3
of total
project
O Experience in the business you are starting
O A solid business plan
3#
"
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O Personnel (costs prior to opening)
O Occupancy (lease rent or mortgage)
O Legal/ Professional Fees
O Equipment
O Supplies
O Salary/ Wages
O Utilities
O Payroll Expenses
O Internet
O Licenses/ Permits
O Insurance
O Advertising/ Promotions
3# "'
m%'
O Personnel O Insurance
O Lease/ Rent/ uortgage O Advertising/ Promotions
O Loan Payments O Depreciation
O Legal Fees O Payroll Expenses
O Accounting O Internet
O Supplies O Payroll Taxes
O Salaries/ Wages O Travel/ Entertainment
O Dues/ Subscriptions/ Fees O uiscellaneous
O Repairs/ uaintenance O 3- uonths of Operating
Capital
3#
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O Sources of funds
O Details of requested financing
6 Amount
6 Use
6 Terms
6
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O Supplemental materials
6 Resumes of management team
6 Past three years of tax returns
6 Current bank statements
6 Copies of existing loans or notes
6 Interim income statement and balance sheet
6 Personal financial statement
6 Copies of legal documents
6 Copies of potential contracts
6 Letters of reference
O TOTAL PACKAGE FOR A LOAN APPLICATION
6 && ,6#

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