Netbook Platform RSP Training

Netbook Platform for ‘08

Value
Proposition

<DATE> May 2008

<BY: > Mobile Platforms Group Marketing

1
 Complementary Sales Tools & Assets
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The following netbook-related materials are also available for your use:

Document & Link Format New Rev File Location

Netbook Selling Guide for Field & OEM Customers PPT TBD SMCR
Netbook 30.3.30 for Field & OEM Customers PPT June SMCR
Intel® Atom™ProcessorMarketingOverviewPresentation PPT TBD SMCR

Netbook Processor/Platform Brief for Field & OEM Customers

PDF (public
Minor
at launch)
edits - SMCR (intel.com at launch)
late May
Intel Internet device processor family direct sample copy
PDF TBD SMG Messaging Central

Q2’08 NDA Consumer Sales Guide PDF TBD SMCR

Brand Communication Package for Intel® Atom™processor PPT N/A SMCR

Intel Confidential
*Other names and trademarks can be claimed as properties of others
 Complementary Sales Tools & Assets
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• Purpose of this Guide

• The positioning guide is intended for training OEMs, channel and RSPs
using non-NDA guidelines.
• It is not intended to be used with end-user consumers or in retail (e.g., as
collateral, tear sheets, merchandising, etc).

• How to Use this Guide:

• The guide is approved for non-NDA use with the following restrictions:
– The material may not be posted on a public website or posted on retail stores or
shared with end consumers. If any use beyond the approved non-NDA use is
desired, you must get approval from your local or business unit PR, marketing
and or legal per business unit process.

• View in presentation mode, and do not delete legal information slide.

• Speaker notes are included

• Shelf life:
• The information in this document is valid for content published from May
23, 2008 through September 26, 2008. New products or information
introduced during this period may result in an update to this document or a
Q & A published separately.

Intel Confidential
*Other names and trademarks can be claimed as properties of others
 Introducing the Intel® Atom™ processor.
Built with the world’s smallest transistors1.

• Intel® Atom™ processor, new

groundbreaking low-power architecture
• Designed for small devices with long
battery life
• Built on Intel® 45nm technology
(47+ million transistors on a single chip)

• Supports Intel® Core™2 Duo processor

instruction set to provide a robust
Internet experience

¹ Processor comparison based on current Intel® architecture products. Transistor comparison based on 45nm processors in
production.

Intel Confidential
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 But before we move on…
Let’s ask a few simple questions…

Intel Confidential
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Question: What do you recommend to your
customer?
Motorcycle Car PC Speakers HiFi Speakers

or or

Maneuverability Basic Needs

Or Capacity? Or A Full Experience?

Gas Stove Multi-Cooker Economy Business

Class Class
or or

Single Usage Basic Or Luxury?

Or Multi-functions?

Answer: That depends on…

Intel Confidential
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 … what their needs are!
Motorcycle Car PC Speakers HiFi Speakers

or or

Number of Passengers? First Time Buyer?

Traffic Conditions? Demanding Expectations?

Gas Stove Multi-Cooker Economy Business

Class Class
or or

Single Focus Tasks? Budget Limits?

Multitasking?

Different Needs Have Different Solutions!

Intel Confidential
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 Is Intel selling
other kinds of
products?

Intel Confidential
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 Answer: NO

but Intel® Atom™ processor has

enabled a new class of devices called
NETBOOKS
and you need to know the difference
with what you have been selling so far
- NOTEBOOKS

AND

Notebook Netbook

Intel Confidential
*Other names and trademarks can be claimed as properties of others
What is a
Netbook?

Small, simple and

affordable devices to
connect to
the Internet powered by
the Intel® Atom™
processor

Intel Confidential
*Other names and trademarks can be claimed as properties of others
 A New Category of Devices
Want the “Best Internet Want Simple and Want a Richer, Fuller
Experience in Your Affordable Internet Use? Experience?
Pocket”?
Get a Mobile Get a Get a Notebook
Internet Device Netbook or a Desktop

Infotainment, Internet use Entertainment,

On the Go Productivity
and Multitasking

Target SPP Target SPP Target SPP

MID: >$800* Netbook: >$250* Notebook: >$600*
Desktop: >$400*

*
* Prices
Prices are
are US
US $
$ and
and are
are just
just indicative
indicative and
and can
can vary
vary from
from Country
Country to
to country
country

Intel Confidential
*Other names and trademarks can be claimed as properties of others
 Netbook Platform for 2008
Intel® Atom™
Intel® Chipset
Processor

Intel® Atom™ Processor N270 (Diamondville) Intel® Atom™

Processor N270
•Based on Intel’s 45nm Hi-K Metal Gate Process Technology
•1.6 GHz
•533 MHz FSB
•512k L2 Cache
•1 Core; 2 Threads

Mobile Intel® 945GSE Express Chipset (Calistoga) 945GSE

• 133 MHz Core Frequency ICH7-M
• Intel® Graphics Media Accelerator 950
• Single Channel DDR2 400/533 Memory Support

Intel Confidential – INTERNAL ONLY

*Other names and brands may be claimed as the property of others. All dates, plans and features are preliminary and subject to change without notice.
Netbooks In Your Life
Discover the Bring the Internet
Internet With You

 Blog and Surf  Small and Light

 Email and Chat  Long Battery Life
 Social Networking  Wireless
Connectivity

Learn on Get Started with

the Internet the Internet

 Homework  Easy to Use

 Research  Affordable
 Online News  First Time Buyers

Now Everyone Can Connect, Learn and

Share

Intel Confidential
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 Notebook or Netbook?

Let’s help your customers make

the right mobile choice!

Intel Confidential
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 Form Factors
Notebook Netbook

7 ”
4 -1 lay 0”
1 isp 7- play
1
d dis

Multiple
Form Factors Optical Drive Small &
Flash storage Light
and or Harddrives
Larger Harddrives, HD/DVD drives upto 80GB, optional external
opticals, smaller keyboard

Intel Confidential
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 Netbooks and Notebooks
- Complement Each Other
Create, Edit and Store Content
on Notebooks View Content
Anywhere
with Netbooks

• Edit Photos • View Photos

• Rip Music • Stream Music
• Encode Videos • Watch Online Videos

Intel Confidential
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 Ask your customer what they need before
making a recommendation

If no or not sure, here are some scenarios

where a notebook would be better:

•Multitasking
• First time PC performance
buyer?
• Simple Internet
•Great 3D experience
use? •Greater upgradeability
• Greater portability?
If yes, then a
•Install applications
netbook is a
great choice.
•Do so much more!

Intel Confidential
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 User Experience Differentiation
Netbooks Notebooks
Content Consumption Content Creation & Editing
Basic Computing Applications Install Advanced Software

Listening to Music Download, store and listen to Music,

playof
• All the capabilities CDs
netbooks
PLUS:
Photo Viewing Edit, store photos, videos
• Install Software
Video Viewing (Streaming) • Download, store WatchandDVDs
listen to
Music, play CDs
Voice over IP Videophotos
• Edit and store Conferencing,
& videos
Richer web surfing experience
Instant Messaging • Watch DVDs
• Video-Conferencing
Playing basic Online Games Play richer,
• Richer Web interactive & installed games,
Surfing Experience
Email Open,and
• Open, edit, edit,store
storelarge
large files
files,
• Install and play richer interactive
Social Networking games Multi-tasking
• Multitasking

Intel Confidential
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 Netbook vs. Notebook
Netbook Notebook
Device for Internet Multi-purpose PC

Performance for Multi-tasking, Content

Purpose built for Internet use
Creation, Intense Workloads & Internet
e gas U

Web: Learn, Communicate, Play & Entertainment, Productivity & Rich

View Web

Compact form factor Range of form factors

(7-10” screen) (> 10” screen)
ezi S

~$250 -$350 * $400 and above *

*
* Prices
Prices are
are US
US $
$ and
and are
are just
just indicative
indicative and
and can
can vary
vary from
from Country
Country to
to
country
eci r P

country

Includes: Core™2 Family includes Dual Core & Single

Core Ultra-low Voltage and Dual Core Low Voltage
nar B
ec or P

Intel Confidential
*Other names and trademarks can be claimed as properties of others
 Call to Action
Netbooks are small, simple and
affordable
devices for the Internet powered by
the Intel® Atom™ processor

Fits Your Life Fits Your Lifestyle

Recommend
Netbooks to:

Beginners looking experienced users who

to enrich their want portability to
learning with the connect anywhere all
internet the time
Get Started and Get Going with a
Netbook!
Intel Confidential
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BACKUP

Intel Confidential
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 Intel has the Right Processor to meet your
Mobile Needs
Intel understands that mobile users have unique needs and has developed different
processor technologies to meet these different needs.

Notebooks Mobile Internet Devices Netbooks

Complete mobile PC – Purpose-built computing Great companion or

best choice for most device for ultra-mobile starter device for easy-
customers users access to the web

Provides the richest, Puts the full Internet Designed for simple
most complete mobile experience in your Internet-focused
experience pocket activities

Intel Confidential
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 Intel-powered Classmate PCs
- purpose-built for education

The Netbook Platform for ‘08 enables a simple and

affordable platform for Internet-centric usage
models
Classmate PC Category is a sub-set of the
Netbook Platform for ‘08 that is focused on a
specific Usage Model area (Education)

Custom
Kid/Classroom
Education
Friendly ID
Software
Water
Rugged Design Resistant
Keyboard

Intel Confidential
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 A netbook is not a notebook replacement

Notebook usages and more…

Simple Advanced Creativity Gaming Entertainment Productivity
internet Internet

Upload Create Play main- Maintain

Rip a
photos photo stream a
CD
or video albums games budget
Netbook
usage Watch Create MMORPG Complex
Watch a
HD SD or HD (online) school
DVD
video videos games projects

Digital Play Stream

Maintain Word
Content RPG/FPS media
a blog processing
Creation games

LAN Watch a
Download Edit
parties High-Def Taxes
video photos
movie

Intel Confidential
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 MID & Netbook Positioning
Mobile Internet Devices Netbooks

The Best Internet Simple and affordable

Positioning
experience in your pocket Internet- use

What’s The Same

Technology
Intel® Atom™ Microarchitecture Intel® Atom™ Microarchitecture
OS
Primarily Linux*, Some Windows* Linux* and Windows*
What’s
Different
Size 4.5”-7” screen (most <6”) 7-10” screen
Usage “In hand” usage “Sit down” usage
Those who want access to full internet (1) Introduction to computing for 1st
Target Users time buyers/users (2) Secondary device
on the go - Gen Y, Active Parents and
Price Mobile Professionals for Internet use
Weight >$400 Target $250 SPP
Battery Life As light as ~250g As light as ~2lbs
As long as ~6 hr As long as 4+ hr
Wireless
WiFi + WWAN, GPS, BT WiFi

Device Examples

25 Intel Confidential
*Other names and brands may be claimed as the property of others. All dates, plans and features are preliminary and subject to change without notice.