RESEARCH

METHODOLOGY
Presented by:-
Aditya Gole
Abhijit Shewale
Swapnil Newaskar
Vishakha Rudra
Deepti Deshpande
 MEANING
 Research is defined as search of knowledge
or systematic investigation for expected
result.

 It includes various methods.

 It is result oriented
CHARACTERISTICS
Research mainly involves using of data.

Based upon observational experience or empirical

evidence

Accuracy

Research is objective and logical –

Expertise knowledge

Mainly focus on solution , by applying all tests.

OBJECTIVES OF RESEARCH

 To portray accurately the characteristics of a

particular individual, situation or a group
 To determine the frequency with which
something occurs or with which it is
associated with something else
 To identify the casual relationship between
variables
 HYPOTHESIS
 It is the Speculation about specific findings
of the research.

 It is the Assumption made by the researcher

at the initial stage to find the end result.

 H0 – There is no significant preference

between two methods or options

 HA – There is significant preference between

two methods or options
BAJAJ AUTO
LTD
 HISTORY
 Founded in 1926 by JAMNALAL BAJAJ.

 Bajaj Auto started its operations in 1945, as in

importer of two and three wheelers.

 Dealing in two-wheelers & three-wheelers.

 They have PARTERSHIP with Kawasaki

 They have LOCATIONs at chakan , akurdi , & pune.

PRODUCT PORTFOLIO:

Bajaj Pulsar 150 DTSi

Bajaj Discover Bajaj Sunny
Bajaj Avenger Bajaj Chetak
Bajaj Platina Bajaj Cub
Bajaj Kawasaki KB 100 RTZ Bajaj Super
Bajaj Boxer Bajaj Wave
Bajaj Caliber Bajaj Legend
Bajaj Pulsar 220 DTS-Fi Bajaj Bravo
Bajaj Krystal
Bajaj Blade
UPCOMMING MODELS: Bajaj Sonic
FEATURES
 Bajaj Pulsar 220-DTSi

 sports bike in red & sliver

color

 Air cooled,220 cc single

engine

 4 stroke CV carb

 cushion feel shock-opser

 15 liters fuel capacity

 Mileage 35 Km. per liter

 Digital indicator with self start

 Disk break

 Stylish & comfortable seat

arrangement
 SALES REVIEW
 Total sales for year -
2010- 3,29,364 units
2009- 2,13,072 units
 Sales of motorcycles –
2010- 2,89,176
2009- 1,82,441 56.50% up
 Domestic sales-
67.35% growth
 Sales of Bajaj pulsar-
83,000 for the year 2010
 HISTORY
 The company is a joint venture between India's Hero Group
and Honda Motor Company, Japan that began in 1984.

 During the 1980s, the company introduced motorcycles that

were popular in India for their fuel economy and low cost

 Founder: Omprakash Munjal

 The Hero Group through the Hero Cycles Division was

the first to introduce the concept of just-in-time
inventory.
HERO HONDA KARIZMA HERO HONDA GLAMOUR HERO HONDA AMBITION 135

HERO HONDA PASSION PLUS HERO HONDA SPLENDOR PLUS

HERO HONDA CBZ

HERO HONDA SPLENDOR

HERO HONDA DAWN
 FEATURES

New sporty, stylish and brawny Hero Honda Karizma
loaded with lots of attention grabbing features.

 Bold graphics

 astonishing power of 223 cc from air cooled,

 4 stroke engine,

 very stylish visor, large alloy wheels,

 very effective front disc brake

 Disc breaks and Mag wheels makes Karizma the

safest jet on the road.
STRIKING FEATURES

 Style

 Sporty position of the

seat.

 It stands on its feet even

at speeds reaching up to
130 kmph.

 Fuel Efficiency.
 SALES REVIEW

 Total unit sales of 46,00,130 two-wheelers, growth of

23.6 per cent.

 The Hero Group also plans to expand into other

segments like exports, financial services, information
technology, insurance and telecommunication.
QUESTIONNAIRE
SURVEY DETAILS

MILAGE

12

BAJAJ
SPEED
6

4
BAJAJ
 PICK-UP

BAJAJ
 LOOK

7 BAJAJ
OUR FINDINGS
MILAGE SPEED PICK- LOOK
UP TOTAL

BAJAJ 7 6 6 4 23

HERO
HONDA 12 4 4 7 27

TOTAL
19 10 10 11 50
TOTAL SPLIT

23

27

BAJAJ
GRAPHICAL REPRESENTATION
14

12

10

0
MILAGE SPEED PICK UP LOOK BAJAJ
 HYPOTHESIS
Objective : Is to do survey for knowing customer
preference for bikes of two
companies
-Bajaj & Hero-Honda
H0: There is no significant difference in customer
preference for Bajaj & Hero-Honda
Ha : Honda is more preferred by customers
 CHI-SQUARE TEST

2 2
OBSERVATION O-E (O-E) (O-E)/ E
S EXPECTED
[O] [E]

BAJAJ 46 50 -4 4 0.17

HERO
HONDA 54 50 4 4 0.14

Chi-square
calculated
0.31
DEGREE OF FREEDOM =(N-1) *(M-1)
=(2-1)*(2-1)
=1

LEVEL OF SIGNIFICANCE=0.05

CHI-SQUARE TABLE VALUE =3.84

 CONCLUSION
Therefore,
Chi-Square calculated < Chi-Square table
value
(0.31) (3.84)

Hence we can conclude that , there is no

significant difference in customer
preference for Bajaj & Hero-Honda.
 RECOMMENDATION
 We recommend that Hero Honda should try
to improve in the field of speed & pick-up.
Because ,from the survey we find that Bajaj
has an edge over Hero-Honda in “speed” of
bike. As well as