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‡ GSM is the "branded" term referring to a particular use of TDMA

(Time-Division Multiple Access) technology.
‡ GSM is the dominant technology used around the globe and is
available in more than 100 countries. It is the standard for
communication for most of Asia and Europe.
‡ GSM operates on four separate frequencies: You¶ll find the 900MHz
and 1,800MHz bands in Europe and Asia and the 850MHz and
1,900MHz.
‡ GSM allows for eight simultaneous calls on the same radio
frequency and uses ³narrowband´ TDMA, the technology that
enables digital transmissions between a mobile phone and a base
station.
‡ With TDMA the frequency band is divided into multiple channels
which are then stacked together into a single stream, hence the term
narrowband.
‡ This technology allows several callers to share the same channel at
the same time.
 

 

 
‡ CDMA takes an entirely different approach from GSM/TDMA.
‡ CDMA spreads data out over the channel after the channel is
digitized.
‡ Multiple calls can then be overlaid on top of one another across the
entire channel, with each assigned its own ³sequence code´ to keep
the signal distinct.
‡ CDMA offers more efficient use of an analog transmission because
it allows greater frequency reuse, as well as increasing battery life,
improving the rate of dropped calls, and offering far greater security
than GSM/TDMA. For this reason CDMA has strong support from
experts who favor widespread development of CDMA networks
across the globe.
‡ Currently, you will find CDMA mostly in the United States, Canada,
and North and South Korea.
 GSM & CDMA
[A comparison]
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‡ Time Division Multiple ‡ Code Division Multiple
Access Based Access Based
Technology Technology
‡ 200kHz bandwidth per ‡ 1.25 MHz bandwidth per
carrier carrier
‡ Deployed in reuse pattern ‡ Reuse factor 1
3/9, 4/12, 7/21 ‡ Available operating
‡ Available operating frequency 450, 800, 1900
frequency 900, 1800, MHz
1900 MHz ‡ Using RUIM Card
‡ Using SIM Card
 Summary
‡ CDMA, compared with GSM (TDMA)
technology, provide :
± better spectrum efficiency (more capacity)
± better coverage (less sites required)
± better voice quality
± better data capability
± better forward compatibility (same spectrum
can be reused)
 î


 
‡ To make a comparative study of GSM & CDMA mobile service in
Allahabad.
‡ To analyse the consumer perception about leading service provider
of telecom industry.
‡ To study and analyse the market share of Major Player in service
provider.
‡ To analyse the factor that affect in choosing the service.
‡ To analyse the major services used by consumer.
‡ To analyse the Satisfaction level of consumer from there service
provider.
 SWAT ANALYSIS

 î


‡ Huge wireless subscriber potential
‡ Fastest growing mobile market in the
world
‡ Consumers are ready to pay for
cutting edge services
‡ Government proposes to hike FDI limit
in Telecom to 74%
‡ Unified license regime
 ‡ Foreign investment in form of equity or
‡ Lowest call tariffs in the world
‡ Market strongly regulated by
Government body ± Governing
‡ both ISP and Telecom sectors
‡ Too many authorities ruling the sector
‡ Huge potential for low end and cheap
handsets
‡ Wide scale Consumer churn in
Telecom and ISP
‡ To offer value added services on
GSM, CDMA and IP
‡ Language independent services
‡ Mobile Marketing concepts
‡ Content influenced buy local culture
and Global success stories
‡ M-Commerce
‡ Unified messaging platforms
technology

‡ Low cost service providers ± no
possibility of breaking even in
‡ short term
‡ Weak IPR protection
‡ Software and digital content Piracy
‡ Political instability
‡ Regulatory interference
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 #$$%
  


 
Sampling design is a definite plan, which is determined before any data are actually collected for
obtaining a sample from a given population. I have used convenience sampling techniques. In this
type of sampling technique data is collected as per the convenience of the researcher.


A decision has to be taken concerning a sampling unit before selecting sample

‡ sampling unit of my study includes
‡ Students
‡ Businessman
‡ Serviceman
‡ Youth
 &
Sample size refers to the number of times to be selected from the universe to constitute a sample.
It should be optimum and must lead to the population so that it leads to reliable results. In our
study the sample size of respondent I have 150 peoples.





I have used primary as well as secondary data in my study.
'
to collect consumer¶s response.

 to study the positioning strategy of leading players in telecom industry(


)


A structured schedule was administered for primary data collection. For secondary data collection
various magazines, newspapers and Internet were used for study.