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Research Design: Descriptive

Data Source: Primary data and Secondary
Data
Research Instrument: Questionnaire
Sample design: simple random design
Sample location: Pacific mall
Sample element: Students, business class,
House hold, service class
j Yumbai ʹ Juhu, Yalad, Santacruz Airport,
Dahisar,
j CBD Belapur, Vashi, Bhayandar & Yulund
j Pune ʹWanowari & Yerwada
j Ahmedabad ʹYemnagar & S G Highway
Junction
j Surat ʹ Ghod Dod Road
j Bengalooru ʹ Koramangala
j New Delhi ʹ New Deepali Chowk ,Anand vihar
j | R BRAND PHIL|S|PHY
j AB|
CR|YA
j AB|
INFINI
I RE
AIL LIYI
ED
j WHY CR|YA?
j S
|RE |BJEC
IVES
j S
|RE F|RYA

j PR|D C
CA
EG|RY
j S
|RE L|CA
I|NS
j S
|RE PH|
|S
j Parking area
j
iming
j Customer feedback
°
 


j If service wasn't important.
j If technology wasn't complex.
j If variety wasn't confusing.
j We would have no reason to be in business.
j We help you buy.
jIndia͛s first national , large format,
specialist retail chain for consumer durable s
& electronics
jCroma is owned and run by Infiniti Retail
Limited Infiniti Retail ʹ a 100% subsidiary of

ata Sons.
jWoolworths Ltd, provides technical support
and strategic sourcing facilities from its
global network.
j
he first Croma store was launched in Juhu,
Yumbai on
j |ctober 9, 2006
j Croma has over 180 brands and 6000 products
j Plush stores, floor space between 15,0000 to
20,000 sq.
j feet
j 15 Stores currently located in 5 cities.
j Croma planning to open 100 stores across India
 Infiniti Retail Limited is a 100% subsidiary of
ata
Sons.
he company has launched Croma, a national
chain of mega stores of consumer electronics and
durables. Infiniti Retail Ltd., owns and runs Croma's
retail operations in India, while Woolworths provides
technical support and strategic sourcing facilities from
its global network.
he first Croma store was
launched in Juhu, Yumbai on |ctober 9, 2006. Infiniti
Retail Ltd plans to launch stores across India in the
coming months.
j Widest range of products
Ê


 

  
  

j We help you buy
„

 



 


 

j A name you can trust
Ê
 



 


 



j Customer commitment
Ê
 



 


 

   
 C|N
D͙..
j Great deals and offers
Ê


 
 





 
j A first of its kind
Ê
 
 
 




j Croma is the first of its kind


 

j Consistent with retailers image and strategy.

j Positive influence on customer satisfaction

and purchase behavior.

j Cost effective & Flexible

j
he vision of CR|YA is to be the number one
in the retail in electronics and durables
products in India, through quality products
and delivery services (for larger products e.g..
Washing machine, refrigerator etc ) CR|YA
should imbibe a world class system to bring
in delight to all our associates and the society
at large.
  


 
  

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j
hey don͛t do advertisement
j
hey don͛t distribute free pamphlets
j No of show room are less
j Cost off some products are high
j Croma have tough competitors
j Like next
j Like ezone
j
hey can increase their no of outlets
j
hey can invest in advertisement
j
hey can distribute the free pamphlets
j
hey can put some hording on roads
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 1.Croma store should make some changes with lighting
system to make the store look bright.

2.Yore counter should be introduced in which cash and

card payment counter differently.

3.Showroom should have more aisle space to move

inside.

4.some offer and advertisement should make, to increase

sale
5.As croma has there own products they should have
some pamphlet advertisement.

6.Ratio of female worker and male worker should be 1:2

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