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͚Storehouse of information͛

Wide choice of all kinds of regional, national, international, daily,

monthly and weekly newspapers.

The Roman  appearing around 59 B.C., is the

earliest newspaper

The printing press invented by  !"!#in $%%&

ushered in the era of the modern newspaper.

By the middle of the $' !(newspapers were

becoming the primary means of disseminating and
receiving information. this period was known as )
!
*+!#!,of Print media
 ¯

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+-.-!/-00!, ͚*!!*+1!-!͛, also

known as Hicky͛s Bengal Gazette was established in January
1780
¯n 1976, the registrar of newspapers for ¯ndia had recorded
875 papers; in 1995, there were 4,453.

This growth was seen more because the entrepreneurs

detected a growing hunger for information among ever
widening sections of ¯ndia͛s people rather than increasing
literacy or technology.
The language newspapers came into existence after
1977, when ¯ndira Gandhi͛s government went out of rule.
The big houses such as Dalmias, Jains, Goenkas, etc.
monopolized and leaded to corruption free journalism.





The Times Of ¯ndia

Hindustan Times
The Hindu
Divya Bhaskar
Gujarat Samachar
Sandesh
J (+1( " -2 #3 4

¯n their written communication, Bhaskar clearly

mentioned that:
XGujarat market has a huge market potential for
newspapers.
X¯t has a scope of readership growth.
XMarkets have monopolized and thus have a
vista of opportunity.
And, at last, Divya Bhaskar was launched in
Gujarat on June 23, 2003.
Ú2!# !-! !--
XDefine the problem and Research Objectives

XDevelop the Research Plan

XCollect the information

XAnalyze the information

XPresent the findings

XMake the decision

  !""
#

Monday - City Bhaskar

Tuesday - Woman Bhaskar
Wednesday - Kalash
Thursday - Dharmadarshan
Friday - navrang
Saturday - Bal Bhaskar
Sunday - Rasrang
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 § 
 
 
 
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Type:- Daily newspaper
Format:- Broadsheet
Owner:- Kasturi & Sons Ltd.
Publisher:- The Hindu Group
Editor-in-chief:- .Ram
Founded:- September 20, 1878
Language:- English
Headquarters:- Chennai Tamilnadu
¯ndia circulation:- 1466304 daily

 56 

1)The Hindu; Business Line (. The Hindu Business Line),a

daily business newspaper

2)Frontline - ¯ndia's most respected current affairs

magazine (fortnightly);

3)Sportstar, ¯ndia's only weekly sports magazine.

4)Ergo, a controlled circulation free newspaper on

weekdays.
$ 

¯ 
XThe Hindu was published weekly when it was launched in
1878 and started publishing daily in 1889.
XThe Hindu became in 1995 1st ¯ndian ewspaper to offer
an online edition.
XThe Hindu is the 2nd largest in Circulation with 1.46 million
daily.
XAccording to 2010 ¯ndian Readership Survey (¯RS) The
Hindu is the 3rd most widely read English newspaper in ¯ndia
with readership of 21.59 lakh.
XCore market of The Hindu is South ¯ndia specially
Tamilnadu.
 


1st issue was 20th September 1878. introduced by 6 young men

Britishers controlled English newspaper had been campaigning
against the appointment of the 1st indian T.Muthuswami ¯yer to the
bench of the madras high court in 1878.
¯nitially the Hindu newspaper cost was 12 aanas.
Aiyer was an Editor n Veeraraghavachariar was a M.D.
3 Law student left but 1 of them (pantulu)continued to write for The
Hindu.
¯nitially printing 80 copies a week at the srindhi press in mint street,
black town, published on every wednesday evening as 8 page paper
sold for 25 paise.
The partnership between Veeraraghavachariar and Subramania
Aiyer was dissolved in October 1898. Aiyer quit the paper and
Veeraraghavachariar became the sole owner and appointed C.
Karunakara Menon as editor.
  Ú

Æ
 has many firsts in ¯ndia to its credit,which include
the following

X1940: First to introduce colour

X1963: First to own fleet of aircraft for distribution
X1969: First to adopt facsimile system of page transmission
X1980: First to use computer aided photo composing
X1986: First to use satellite for facsimile transmission
X1994: First to adopt wholly computerized integration of
text and graphics in page make-up and remote
imaging
X1995: First newspaper to go on ¯nternet
X1999: Becomes ¯ndia national news paper

!"
XÚ+(-: Metro Plus, Business Review, Education Plus
X
!-+(: Metro Plus, Young World, Book Review
XJ!+!-+(-: Metro Plus, Job Opportunities
X
-+(-: Metro Plus, Science, Engineering, Technology &
Agriculture,
g
X +(: Friday Features, Cinema Plus
X+(: Metro Plus Weekend, Property Plus
X+(: Weekly Magazine, Downtown, Retail Plus, Classifieds,
Open Page, Literary Review , every first Sunday
X*(.!!-: This day that age, Religion, The Hindu Crossword,
Sudoku
 ¯

¯

XOwner: Bennett, Coleman & Co. Ltd

XFounded :1838
XCategory: General ewspaper
XLanguage: English
XSize : å


XCirculation:3551742
XFormat: Broadsheet
XRank: ¯ndia's largest selling English
dailies

¯
¯

Mumbai, Delhi, Chennai, Ahmedabad, Kolkata, Hyderabad,

Lucknow, Pune, Bangalore, Mangalore Surat,
Mysore, Kanpur, agpur and Goa.
 


" 

The Æ

  comes with several city-specific
supplements, such as 
 Æ

, Æ

,
Æ

, 
Æ

, 
Æ

,
Æ

,  Æ

,  agpur Times
Bangalore Times Pune Times 
Æ


Chennai Times The Times of South Mumbai The
Times of Doon Meerut Plus Haridwar Plus  Bhopal
Plus
Æ






 







Daily ews, ¯nternational ews, Business pages, Local

and ¯nternational Sports, Weekend Leisure Reading
 


 

& r+(-7  Times Wellness focuses on solutions to health
issues and guidance to better living
!'
 rÚ+(-7  Education Times caters to the ever-expanding
student community and learning experience, as a career guidance, counselor
and adviser.

$' rJ!+!-+(-7  Editorial of Times Ascent centers on human
resource development, and the impact and implications on business and
society.
9¯
&(
 igWheels.com is an automotive website reviewing,
discussing, features and interviews on ¯ndian vehicles.

(" r+(-7  Times Life is the supplement which is feature driven
&) r +(-7  Focus on latest happenings/events. Special pages
created for channels and details of programmes
 r+(-7  Concentrates on women's interest areas.
$!'

¯t is read by a dynamic, young and affluent community in

the ¯ndian subcontinent. ¯nfact 74% of its readers
belong to the A1/A2 category, 62% are in the age group of
20-44 years and 61% are atleast graduates. Students
form 28% of the total number of readers.






!

 


!



 ¯

¯

XOwner: Bennett, Coleman & Co. Ltd

XFounded :1961
XFounder: P.S. Hariharan
XLanguage: English
XCirculation:620,000 Daily
XSister newspapers :The Times of ¯ndia
XFormat: Broadsheet/salmon-pink paper
XRank: ¯ndia's largest and among the world's top 3 English
Business dailies
&

X¯ndia a Economical superpower
XCurrent corporate financial affairs
X¯nformation about stockmarket
XMerger & acquisition

&

XGets financial awerness about company
X¯nvestment decision
XBrand valuation
XFinancial results
 wMBRELLA BRA D¯ G

SwPPL¯ME TS

ET BRA D ET
ET
EQw¯TY CORPORATE REAL¯TY
DES¯G ER
ET ET ¯G
TRAVEL WHEELS
 !


XThe Brand equity Quiz, is an advertising

and marketing quiz which attracts corporate
entities all over the ¯ndian subcontinent.

XET in the Classroom Quiz, is a business

quiz of wG and PG students all over ¯ndia.
 


ET website
ET Mobile site
ET Hindi website
ET Gujarati website
 $ $(
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X85 % people want not more than 25% advertise on
the first page.
X41% people considered business update and
career guidance related reading material as very
important while 40% consider it important.
X60% of respondents gave preference to daily
horoscope in the newspaper.
XAs many as 70% people thought that their current
newspaper was just average in all respects.
X90.2% of the readers felt the need for ͚unbiased
and ethical͛ newspaper from Gujarat in Gujarati.