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Tom Darden, CEO


Presentation Objectives


Cherokee¶s business
philosophy


essons learned from
investing in brownfields and
sustainable development


Trends support sustainable
development

Opportunities to expand the
application of sustainability
abound
pusiness Philosophy


Tishman Speyer

ouse Company

ary Kay Cosmetics

6 
 
Jonathan porofsky, 2004, Stainless steel
poll and fiberglass figures private
collection exhibited at ockefeller
Center, New York.
ïntroduction to Cherokee
Cherokee Sustainability Philosophy

Cherokee is a private equity firm investing capital and expertise in the


redevelopment of urban infill sites with a focus on brownfield and transit-
oriented development.
North Hills, aleigh

Vacant and contaminated mall converted to mixed-use


town center
poisbriand, Quebec

Former G plant is now a mixed-use, sustainable


community
Charlotte Southline, North Carolina

educing carbon by investing in land near transit


Cherokee Office

Cherokee¶s office uses significantly less water and


energy
National ainstream GreenHome

GreenHome is a model for green building practices


prownfield edevelopment
Environmental egulations in U.S.


0s to id-00s. Simple, local rules. No dense smoke and no
refuse in the water


40s to 0s. esearch on the effects of pollution on air and water
start modern environmental era
Superfund Act Adopted

_ _ _ _ _ 

_ 

Amendments to Clean Air and Water Act

esource Conservation & ecovery Act and Toxic


Substances Control Act

Safe Drinking Water Act Adopted

Clean Water Act Adopted

U.S. Environmental Protection Agency Established and Clean Air Act Adopted
Superfund aw ± 0

. ove Canal in Niagara Falls,


declared a state of emergency ±
families evacuated

0. Superfund aw
Clean up the most highly
contaminated hazardous waste
sites

Protect human health and the


environment

ake the polluters pay by imposing


strict, joint and several liability

Change behavior to stop further toxic


waste dumping
Superfund ± Unintended Consequences

EPA highly inefficient at conducting


cleanups

ïn 20 years, only 0 sites cleaned up

40% of the $30 billion spent on


litigation, not cleanup

Arguably, huge price paid for little


environmental gain

Cleanup shifted to more efficient


state-level Superfund programs

Promoted greenfield development


due to liability concerns
Superfund aw Amended -- 2002


imit liability of lenders and prospective developers


EPA agrees to offer federal CEC A authority to ³qualified´ state cleanup
programs


A host of state-level voluntary brownfield cleanup programs emerge


Federal grants and loans provided to state and local governments


Tax law changes more favorable for cleanups
Sustainable Development
What is Green or Sustainable Development?

Site ocation  


c 
Urban infill
Near transit (alternative transportation)
eclaimed land

Site Design
ixed-use
Walkable
Parks and open space

Green puilding
Energy efficient
Conserves water
Protects the natural landscape

Economic Demand
Addresses market need
Price point diversification reduces risk
and supports a diversity of household
types and incomes
Evolving Toward Sustainable Development
Source: UrbanGreen
penefits of Sustainable Development
Source: U ï Growing Cooler


ocation-design of communities reduce the
miles a person drives by 2% to 40%


Shifting 60% of new development to smart
growth can reduce  million metric tons of
CO2 annually by 2030


puildings make up 3% to 4% of the U.S.
CO2 emissions


puilding emissions can be reduced by 0%
to 0% using current green building
technologies


arket is significant and growing ± 2% to
3% of the U.S. market today

V 
 

Economic Trends


 

 
 
64% in the 60s
2% in 200



 

0% in 60s
6% in the 0s
0% today


V     :
40 to 0% in the 60s
0% in the 0s
0% today
Drivers for Sustainable Development


Growing Concerns about the Environment


Shifting Global Demographics


ïncreasing arket Demand


Public Policy Drivers
Environmental Drivers

Climate Change & Water

Eighteen of the last 20 years were


the warmest years on record

During the 20th century, the earth¶s


surface warmed by about .4 °F

Climate change affecting physical


and biological systems

World pank reports that 0 countries


have water shortages that threaten
health/economies
Shifting Global Demographics
Source: U ï Global Demographics


Global population will increase by 2. billion by 200
equivalent to the 0 total world population


py 2030  in  people in the world will be 6 years or older


ïn 2020, the population in the U.S. living without children in the home
will reach  percent


Demographic trends and changing household composition will affect
how and where we live in the future
ïncreasing arket Demand


Estimates of the market
for sustainable
development in the U.S.:


OHAS: 2%

Cultural Creatives: 30%

C CO: 3% +
ïncreasing arket Demand


cGraw Hill Outlook µ0
Next five years green will grow: $6 -$40
billion market

Non-residential market: green building will be


0% to 2% of the 200 new starts

esidential: green building is $2-$20 billion


of the marketplace in 200

Education, office and healthcare -- greatest


growth in green building

Green will outperform others in a negative


market
Third-Party Standards for Green puilding

US Green puilding Council -- USGpC

embers include:
Designers and service providers
Developers
Universities

apid growth and market change:  ± 200


 growth in membership
USGpC Greenbuild conference attendance: 30,000
X Ä  in 200
_ growth in registered EED buildings
] 
 of registered EED buildings
Consumer Consciousness
Source: Google -- November, 200

KEY WODS


parack Obama ,400,000

sustainable 62,000,000

climate change 4,400,000

global warming 44,200,000

George push 4,000,000

Angelina Jolie 34,00,000

gas prices 3,400,000

ïraq war 30,00,000

green building 26,400,000
U.S. Financial Sector esponding to Trends

6 

 
in financing for Green buildings (November 200)
! "

Provides energy efficient mortgages

ïnvests in renewable energy

"

#  


Formed carbon bank

ïnvesting ] 
in environmental markets including carbon credits

 #
 

Develops and generates wind energy

ïnvesting _ 
in renewable energy and energy efficiency projects

Evaluating markets for water, biodiversity, forest management and other


ecosystem services

  



pank of America

Shorebank

New esource pank


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Conclusions


U.S. is well positioned to benefit from national and global trends that support
sustainable development


U.S. stimulus package and other public policy decisions will likely support
green building and alternative energy development


Opportunities will grow for those who want to pursue jobs in the area of
sustainable development


Convergence of technological advancements, public policy and demographic
trends will significantly accelerate the application of sustainability over the
coming decade

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