Académique Documents
Professionnel Documents
Culture Documents
Cherokee¶s business
philosophy
essons learned from
investing in brownfields and
sustainable development
Trends support sustainable
development
Opportunities to expand the
application of sustainability
abound
pusiness Philosophy
Tishman Speyer
ouse Company
ary Kay Cosmetics
6
Jonathan porofsky, 2004, Stainless steel
poll and fiberglass figures private
collection exhibited at ockefeller
Center, New York.
ïntroduction to Cherokee
Cherokee Sustainability Philosophy
0s to id-00s. Simple, local rules. No dense smoke and no
refuse in the water
40s to 0s. esearch on the effects of pollution on air and water
start modern environmental era
Superfund Act Adopted
_
U.S. Environmental Protection Agency Established and Clean Air Act Adopted
Superfund aw ± 0
0. Superfund aw
Clean up the most highly
contaminated hazardous waste
sites
imit liability of lenders and prospective developers
EPA agrees to offer federal CEC A authority to ³qualified´ state cleanup
programs
A host of state-level voluntary brownfield cleanup programs emerge
Federal grants and loans provided to state and local governments
Tax law changes more favorable for cleanups
Sustainable Development
What is Green or Sustainable Development?
Site Design
ixed-use
Walkable
Parks and open space
Green puilding
Energy efficient
Conserves water
Protects the natural landscape
Economic Demand
Addresses market need
Price point diversification reduces risk
and supports a diversity of household
types and incomes
Evolving Toward Sustainable Development
Source: UrbanGreen
penefits of Sustainable Development
Source: U ï Growing Cooler
ocation-design of communities reduce the
miles a person drives by 2% to 40%
Shifting 60% of new development to smart
growth can reduce million metric tons of
CO2 annually by 2030
puildings make up 3% to 4% of the U.S.
CO2 emissions
puilding emissions can be reduced by 0%
to 0% using current green building
technologies
arket is significant and growing ± 2% to
3% of the U.S. market today
V
Economic Trends
64% in the 60s
2% in 200
0% in 60s
6% in the 0s
0% today
V :
40 to 0% in the 60s
0% in the 0s
0% today
Drivers for Sustainable Development
Growing Concerns about the Environment
Shifting Global Demographics
ïncreasing arket Demand
Public Policy Drivers
Environmental Drivers
Global population will increase by 2. billion by 200
equivalent to the 0 total world population
py 2030 in people in the world will be 6 years or older
ïn 2020, the population in the U.S. living without children in the home
will reach percent
Demographic trends and changing household composition will affect
how and where we live in the future
ïncreasing arket Demand
Estimates of the market
for sustainable
development in the U.S.:
OHAS: 2%
Cultural Creatives: 30%
C CO: 3% +
ïncreasing arket Demand
cGraw Hill Outlook µ0
Next five years green will grow: $6 -$40
billion market
embers include:
Designers and service providers
Developers
Universities
KEY WODS
parack Obama ,400,000
sustainable 62,000,000
climate change 4,400,000
global warming 44,200,000
George push 4,000,000
Angelina Jolie 34,00,000
gas prices 3,400,000
ïraq war 30,00,000
green building 26,400,000
U.S. Financial Sector esponding to Trends
6
in financing for Green buildings (November 200)
!"
"
#
ïnvesting ]
in environmental markets including carbon credits
#
ïnvesting _
in renewable energy and energy efficiency projects
pank of America
Shorebank
U.S. is well positioned to benefit from national and global trends that support
sustainable development
U.S. stimulus package and other public policy decisions will likely support
green building and alternative energy development
Opportunities will grow for those who want to pursue jobs in the area of
sustainable development
Convergence of technological advancements, public policy and demographic
trends will significantly accelerate the application of sustainability over the
coming decade