PRESENTATION ON 8P ANALYSIS

GOOGLE
MUMBAI DABBAWALA
AIRTEL

Presented By:
Aniket Bushal
Kunal Assudani
Mohit Malviya
PRODUCT
ELEMENT
 Advertising solutions: Google’s AdWords

 Business Solutions: offers a

Search Appliance to companies
who need solutions to the
search problems that their
employees

 Google Store: tangible items such as

shirts, notebooks, bags, caps,
lava lamps etc
 PRICE
 List Price: Price normally quoted to potential
buyers
 Discount: The two types of discounts are quantity
and cash.
 Payment period
 Credit Term ($ 50 to

$ 500)
PLACE
 Located at California
 Sites look like University campus

 Environment help to

maximize time
 GooglePlex is the

name given to HQ
 Internet
 PROMOTION
 Adword itself
 Flyers inside business magazines

 Google store

 Van used for

education
 PHYSICAL EVIDENCE

 The name Googol means a number followed

by 100 zeros. However the founders
mistakenly registered Google as their domain
name.
 The company is located at Mountain View in
California
 Creative

office design
 PROCESS

 Google retains your search term

 If you use Google mail (Gmail) or Google calendar then you
are giving even more information about yourself to Google.
 While Google may not wish to spy on, governments may take
an interest in searching habits and this is a civil liberties issue.
 Smart people + creative environment + outlet for ideas =
innovation
 PEOPLE

 Googlers

 20,222 full-time employees worldwide ,2009, Google says

 Informal culture

 Take advantage of 20% time

 Play sports at lunchtime

PRODUCTIVITY & QUALITY
 Largest search engine
 Maximum search result

 Qualitative result

 Speed & Accuracy

 Atmosphere for

employees helps
in quality work
 User-Centered

design
SERVICE CONCEPT
 Reduces search time
 Innovation

 Unlimited and that too qualitative search items

 Fast and reliable

 Ease of use
XZ

Dabbawalah

“WHERE THERE IS A DABBA,

THEIR WILL BE A DABBAWALLAH”
 ABOUT NMTBSA
(NUTAN MUMBAI TIFFIN BOX SUPPLIERS ASSOCIATION)

History : Started in 1890

Charitable trust : Registered in 1956
Education : 85% Illiterate –
15% Class 8 pass/fail.

Total area coverage : 60 Kms to 70 Kms

Employee Strength : 5000
Number of Dabbas : 2,00,000 Dabbas
i.e. 4,00,000 transactions
every day.
Time Taken : 3 hrs
 PRODUCT
•a service they provide to the office goers by delivering their Tiffin box
commonly called as ‘Dabba’

•A Parsi Banker employed a person to bring home made food to site of work

•His Colleagues too liked this idea and Started availing this service.

•Slowly this evolved into the present 5000 strong Dabbawala System

•There are other ancillary physical products such as Gandhi

•Cap, Video CD on Dabbawala, Dabbawala Mug, Dabbawala T-shirt. These

products are sold by the trust to earn more money and to work for the welfare
of their members.
PLACE
 Start of journey - Andheri station (9.30-10.30,10.30-11.20)
Dabbawalas collect dabbas and meet.

 Destination- Churchgate station(11.20-12.30)

Re-arrangement and delivery of dabbas take place

 Return – Churchgate station

All dabbawalas meet here after collection of dabbas

 Origin- Andheri station

After collection,segregation takes place at churchgate and then they reach here

 Sorting and dispatching- respective stations

Finaly,sorting and dispatching of dabbas to the origin place is done.
PROMOTION
 Dabbawala’s are in Tiffin distribution field since last 125 years

 Orders through SMS and online-mydabbawala.com

 As reliance power is making best use of them- IPO application.

 Maharashtra government -AIDS awareness.

 Film industry is using them to promote their films.

 World record in best time management with Six Sigma rating.

 Name in “GUINESS BOOK of World Records”.

 Registered with Ripley's “believe it or not”.

PRICE
 Cost of Service per person-Rs250/month

 Maintenance Cost -Rs 35000 per year.

 Pricing of dabbawala products-

 Dabba ( Tiffin box) is Rs.200/-

 Gandhi cap is Rs 50/-
 Video CD is Rs.200/-
 Dabbawala Mug is Rs.300/-
 Dabbawala T-shirt Rs 400/-
PHYSICAL EVIDENCE
 Mumbai is the financial hub of the country.

 Most populous city in India and the second most populous in the world.

 Have to travel 60-70 kms.

 Have to travel by walking, cycle, carts and even by Local trains.

 Have to travel from one place to another in hot summers.

 Have to face the lot of crowd for the fulfilment of service.

 Even they have to provide service in high rains.

 PROCESS
VLP : Vile Parle (suburb in

Mumbai)

9EX12 : Code for

Dabbawalas at
Destination

EX : Express Towers
(building name)

12 : Floor no.

E : Code for Dabbawala

at residential station D’souza

3 : Code for destination

PLACE
 dabbawala’s are helping affluent class by serving them and also the needy
class by making them serve

 5000 dabbawala’s and each and every dabbawala is shareholder of the

system.

 635 of them are senior employees

 president of the company also works as dabbawala

 In Mumbai the dabbawala must be Marathi and he can also refer his
relatives.

 This reduces conflicts

 Organizational structure
PRESIDENT

VICE PRESIDENT

GENERAL SECRETARY 13 MEMBERS

TREASURER

DIRECTORS ( 9 )

MUKADAM

MEMBERS ( 5000 )
 PRODUCTIVITY AND QUALITY
 Error Rate : 1 in 16 million transactions

 Six Sigma performance (99.999999)

 Technological Backup : Nil.

 Cost of service - Rs. 250/month

 Standard price for all (Weight, Distance, Space)

 “No strike” record as each one a share holder

 Customer response- satisfaction retentionaddition

 Earnings -5000 to 6000 p.m.

 Diwali bonus: one month’s from customers.

 E-dabbawalla
SERVICE CONCEPT
 Employee oriented as well as customer oriented
 To provide tiffin to office goers –timely and fresh so that they feel
as if they are eating at home.
 Competetive strategy – Focus
 Currently they serve 20,000 tiffins and their strategy is to increase
the customer base.
 They have started their websiteand SMS service for the ease of a
customer.
TELECOM INDUSTRY
AIRTEL
Presented By:
Mohit Malviya
 The businesses at Bharti Airtel have been
structured into three individual strategic business
units (SBU’s)

Airtel Enterpri
Mobile
telemed se
services
ia services
End-to-end data
Broadband
●

Mobile
●
●
and enterprise
, services to the
and fixed corporate
Telephone customers
wireless services & through its
services DTH
nationwide fiber
optic backbone
PRODUCT
 Airtel Pre-paid
 Airtel Post-paid
 Blackberry Wireless Handheld
 Value Added Services (VAS)
The different value added services provided by Airtel are-
 Instant Balance Enquiry
 Airel 3G
 24Hr recharge Facility
 Caller line identification
 Call divert, Call wait & Call Hold
 Multimedia messaging service (MMS)
 Airtel Live Portal
 SMS based Information Service
….CONTD
 Hello Tunes & Ring Tones
 Voice Mail Service
 Easy Post-paid bill collection
 Gifting of Ring Tones & Hello Tunes
 GPRS
PRICE
 Customer based pricing strategies

 Competitive pricing mechanism

 Controlled by TRAI
PLACE
 It has wide and extensive presence even in the remotest
areas

 Airtel Customer Care Touch Points

 Distributors like
E.g. Paan shops, grocery stores, chemists, outlet etc.
PROMOTION
 Airtel name game
 Tie up with AIFF for promotion of football in India
 Large scale print and video advertising.
 Big celebrities like SRK and Sachin are roped in to endorse the
product because it .
 In 2002 Airtel got its Signature tune from A.R. Rehman, this
signature tune is the most downloaded tune in India.
 Provides innovations such as Bollywood movie premiers,
music services such as ring back tones & many more.
PROMOTIONAL ACTIVITIES OF AIRTEL
PEOPLE
 Total Employees 35616( Bharti Airtel consolidated) as
per Q3 09

 Dedicate and passionate workforce

 One of the best customer support

 Have won 2nd Best employer award in 2004

 Top executives are majorly young people

PROCESS
 Process for services is very easy and customer can avail
it very easily

 198 is the customer support no. which can be dialed from

anywhere in India

 Agents are available all over India

 Promotion is so heavy that customers find it very easy to

avail the services
PHYSICAL ENVIRONMENT
INNOVATION
 THANK YOU..!

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