Questionnaire on Buying of Life Insurance

Disclaimer:
1.This Survey is being conducted to study the No. of People Preferred
buying life Insurance.
2. This Survey is been conducted for purely academic purpose.
3. It is assured that the data collected will be kept confidential

Personal Information:
Name :
Age Group : ( Please tick Wherever Applicable)
5-15 16-25 25-50 50& above
Gender Male Female
E-mail address :
Contact No :
1. How many people are there in your family?
1 2 3 4 5 6 7 8+

2. No. of Dependent ?
1 2 3 4 5 6 7 8+

3. No. of Family Member Insured ?

1 2 3 4 5 6 7 8+

4. Which Company Life Insurance You have taken ?

LIC ICICI BajajAllianz HDFC
Others

5. How did you came to know about this Insurance?

TV Adv Newspaper Magazine Friends
6. Which Policy Plan you have taken?
Traditional Term Ulip Pension

8. How many Policy you have on your name?

1 2 3 4 5 6 7 8+

9. Why you have Chosen this Life Insurance Policy?

Brand Name Low Premium Sum Assured

Others

10. Are You satisfied with your Life Insurance Company ?

Yes No

11. Total Amount of Life Cover your Family have?

______________________________
 WHAT IS RESEARCH?
 Research means finding answers to the questions.

 It is a systematic search for truth.

 Through research, new and original information, ideas about

the world we live in, are obtained.

 Research is search for knowledge.

 Research is defined as a scientific and systematic search for

information on a specific topic.
 OBJECTIVES OF RESEARCH
1
To gain familiarity with phenomena or to achieve new insight into
it.

2. To portray accurately the characteristics of a particular

individual, situation or a group.

3. To determine the frequency with which something occurs or

with which it is associated.
 COLLECTION OF THE DATA
Data collected can be of two types:
Primary Data and Secondary Data
Primary data is the data that is collected through survey. It can
be obtained through
 Observation
 Personal interview
 Telephone interview
 Questionnaires
 Schedules

Secondary data is the data that is collected from journals,

reports, magazines, etc.
 ANALYSIS OF DATA
The analysis of data requires a number of closely related
operations such as categorizing the data, coding of these
categories, tabulating the data according to the coding and then
drawing statistical inferences.

This can be divided in to three main steps:

1. Coding
2. Tabulation
3. Analysis
LEARNING OBJECTIVES
 Understand the major factors influencing consumer
behavior
 Know and recognize the types of buying decision behavior

 Understand the stages in the buying decision process

CONSUMER BUYING DECISION
PROCESS

Problem Information Evaluation of

Recognition Search Alternatives

Purchase Post-Purchase
Decision Evaluation
PERSONAL FACTORS

Age
Life-Cycle Stage
Occupation
Economic Circumstances
Life Style
STAGES IN FAMILY LIFE-CYCLE
1. Single
2. Newly Married Couples
3. Full Nest I
4. Full Nest II
5. Full Nest III
6. Empty Nest I
7. Empty Nest II
8. Solitary Survivor
9. Solitary Survivor, Retired
 LIFE INSURANCE COMPANY
1. Bajaj Allianz Life Insurance Company Limited .

2. Birla Sun Life Insurance Co. Ltd

3. HDFC Standard Life Insurance Co. Ltd

4. ICICI Prudential Life Insurance Co. Ltd

5. ING Vysya Life Insurance Company Ltd.

6. Life Insurance Corporation of India

7. Max New York Life Insurance Co. Ltd

8. Met Life India Insurance Company Ltd.

9. Kotak Mahindra Old Mutual Life Insurance Limited

10.SBI Life Insurance Co. Ltd

11.Tata AIG Life Insurance Company Limited

12. Reliance Life Insurance Company Limited.

13.Aviva Life Insurance Company India Limited

14.Sahara India Life Insurance Co, Ltd.

15.Shriram Life Insurance Co, Ltd.

16.Bharti AXA Life Insurance Company Ltd.

17.Future Generali India Life Insurance Company Limited

18.IDBI Federal Life Insurance Company Ltd

19.Canara HSBC Oriental Bank of Commerce Life Insurance Company Ltd.

20.AEGON Religare Life Insurance Company Limited.

21.DLF Pramerica Life Insurance Co. Ltd.

22.Star Union Dai-ichi Life Insurance Co. Ltd

23.IndiaFirst Life Insurance Company Limited

MARKET SHARE