w


ESTABLISH AN EMOTIONAL CONNECT
WITH THE VIEWERS & USERS.
THE MISSION OF THIS CAMPAIGN WAS
TO
LET EVERYONE KNOW THAT
͞HEROHONDA IS MILEAGE BIKE..͟
THIS CAMPAIGN WAS DESIGNED EXCLUSIVELY
FOR THE USERS OF PLEASURE ʹ THE GIRLS. THE
PUPOSE WAS TO MAKE THE GIRLS FEEL THAT
THEY ARE IMPORTANT & THEY CAN HAVE ALL THE
FUN THAT BOYS DO HAVE.
w



R §






 



 




R 







R 







!"


R  #
$ $""

 
% $%&

 
! $&"

'
(
)
 
 w

  



 

 '
*
  !"
#$%" w""
$&$'"



  
 
 

*Ê
Ê$
This is the Most Famous Campaign
Which tries to connect emotionally by saying
͞a
  a
a
 
This are Campaigns for Each Bike with Individual Tag Lines
w  


R   +
,
-

-


.


 
-  / 0
R 0
1
,)



'

2 


1)  
R

R
 
(

R World's largest two wheeler company for nine years in

succession.
R Touched the sales landmark of 30 million two wheelers.
R 23.6% growth in sales.
R 28.1% increase in total turnover.
R Sales grew across all segments including the Premium
segment due to its unique IMC Campaigns.
R Adjudged among top 10 "Most Admired Marketing
Companies" 2009 by Brand Equity and Economic Times.
R "Trusted Brands" (Motorcycles) 2009 by Reader Digest's
magazine.
R Hero Honda adjudged amongst Top 10 marketers at Pitch
India's Top Marketers Awards 2009.
R ͞Har Gaon Har Aangan͟ program added sales of 25000
vehicles in a single year from the villages where it has been
implemented.
w



Its Mission was to propagate that Bajaj Bikes

are Fuel Efficient, Stylish & fastest as
compared to others. The new punch line also
says that Bajaj is way ahead of others.
w



R 


%!





1

(
§ 
R §





(


%&






34
R §



 



%&""
w

  

,&
'-

)!$
)& Ê''%"%*%$"$ %

$)$"'$+*
"
$'"
)%
w  


] ·The Fastest Indian͛- The 360 degree digital campaign includes both
online and mobile, wherein the online space sees advertising on major
portals, SEM, verticals for specialised content ʹ Cricket, Gaming, Auto,
Social Networking and UGC.
] Media2win has extended the campaign to social media by creating a fan
page on Facebook, developing a widget (to check one͛s Internet speed)
and a game-based application
] The Fastest Indian͛ is also present on Youtube.
] A microsite (www.p220thefastestindian.com) has been created by
Hungama, which has all the features of the bike, ads, a funzone to
download wallpapers and screensavers, etc
] TV ad jingle has been converted into a ringtone and has over 10,000
downloads in two weeks.͟
] M

     
] 

 
R
 
(

R ±
 
     

         



R 





 



(

!&


5$$6%$
(

R 







% &


 
7

)
%&






!",6!8
/

R 9:
 


(
$&


6$,""%
 
R .
0


'

1
%"$"


§  

%

w



]

(



 (,



(,



 



)




,
)
 
,
 




  


 
]


)



 




,




w



0


  #/
] 


]1 )  
].



-  9


3
 


!

 

&6!$

 




%
;

 

#/
<§




].



&""


%"""
 
=
)

 
].



&"""



$"





 




 
w

  

] .



#/
*§ 0§51§2
§
2§2
] 
(
#/
5 
§


 
. >
 

 




 

.





.




/ 
 




 
4

+#/
(



(

? 
.
 

/

§#/



(

(



) 

(


1
55

 


(

 








w  


0

#/
§













#/
] 

 

)



,




  
] 9

(

 
,
 ( 
=


 ,












Advertisement:-
It is done through ambassadors like sania mirza, priety zinta and most
recently the youngest cricketer Virat Kohli
Publicity:-
It is done through Banners and Media
 
(

R .






6







%&

3(
%"$$
R .







%

 

3(

%"$$
R 


)




!6
,


5

$" 6


5
$@8

R 




&$
  


!8%

  

 
 !"#$%& & 

 
&
&& #
HERO HONDA Want to maintain its leadership position in market.
Strengthen its ·Nation bike͛ image.

1A1A
1B2
< 


 

 







 
 
C
 
(


.
225 



  











 



 )
 


  



 

 
)
(

'"&(&'") $*"
HERO HONDA R Market Share of 48% of Domestic Two Wheeler.
R World͛s largest Two Wheeler Company.
R Customer Base of more than 30 Million

1A1A
1B2
< R


%!




1

(
§ 
R §





(


%&





34
R §



 



%&""

. 225 0


  #/
R 


R1 )  
R.



-  9


3
 


!

 

&6!$

 




%
;

 

#/
<§




R.



&""


%"""
 
=
)
 
R.



&"""



$"




 





 
 9 1+9D29
HERO HONDA RPosition as nation bike- desh ki dhadkan
REconomical bikes- fill it, shut it, forget it
RStylish bike through karizma zmr

1A1A
1B2
< R0
 


 

(



 
(/  (;;

 ( 
 )
RD


(/  

R9


(



)


$""

.
225 *§ 0§51§2
§
2§2



 (


 
(/ (
(

. 

(



(

? /

  


 9§1D-19<
HERO HONDA Print ADS ,Television Commercials & Outdoor Advertisements.
Sponsor- MTV Roadies, sa re ga ma pa, ICC World cup 2011

1A1A
1B2 < 0
1
,5

,
)



'
2 


1)  
9)

= 


 
4

(
3
(


.
225 0

#/
§













#/
R 

 

)



,



  
R9

(

 
,
 ( 
=

 ,













R1)  #/
§





(


 =,
  =  


 




 
. >

0( #/
§








 91 B599D59 B<
HERO HONDA R
E













R 






!"






R%!@

 


R% $





)
R 




 


0





 
F
§

R 1;




$"
G

1
 

G

%""6
(

9F 

9



1A1A
1B2
< R





 



(
!&


5$$6%$

(

R







% &


 
7
)
%&







!",6!8
/
R.
0


'

1
%"$"

§  

%



.
225 R.






6






%&


3(
%"$$
R .







%

 

3(
%"$$
R 


)




!6
,


5
$" 6


5
$@8

R 




&$
  


!8%