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By MTiPO:
Desiree Fabunan
Yee Han Kuan
Svyatoslav Mishchenko
Patrick Lin Ngai Lung
Wenhan Zhou
DECISION
Problem:
Growth/Expansion Strategy
Proposed Solutions:
1. To Grow Internationally
2. To Enter Different Market Segments
3. To Concentrate On Increasing Per-User Revenue
Assumptions:
1. User base higher priority than revenue
2. Significant number of countries with small Facebook user base
3. Facebook has the capability and resources to localize
4. Growth is viral
2
SWOT ANALYSIS
Strengths Weaknesses
Opportunities Threats
Existing
Product
s New
New
International Existing
Custom
Expansion
ers
4
Decision: To Grow Internationally.
HOW TO GROW INTERNATIONALLY
Challenge:
1. It may find it hard to displace the dominant local
competitors.
2. Local resistance to foreign culture.
Technology Emergence of Improve the facebook feature Adopt & learn from Medium Low
superior social to ensure it remains appealing other competitors
networking website to the users
Financial Substantial Marketing Improve advertising model. Seek other High Low
Investment required sources of
expanding into revenue
overseas market
Decreased in
revenue/user in
international market