Vous êtes sur la page 1sur 50

2-1

Maryam Jabeen

2-2
Corporate Social Responsibility
• Social responsibility refers to the obligations of an organization
to protect or enhance society.

• Corporate social responsibility also known as


corporate conscience, corporate citizenship, social performance,
or sustainable responsible business

• CSR is about how companies manage the business processes to


produce an overall positive impact on society.

2-3
HISTORICAL BACKGROUND
OF CSR
• Concept Of Corporate Social Responsibility
evolved in
FIRST CRISIS
three identifiable crisis
Formulation inof
America
1860-1890 business laws
Labor rights by government
were over
looked and
price Dissatisfaction
discrimination among public
by captains of and government
American
industry 2-4
HISTORICAL BACKGROUND
OF CSR
SECOND CRISIS
In 1920s

Narrower Business laws


time span representing
stock corporate
market social
crash of responsibility
1929 Few
dominating
firms were
held blamed
for great
2-5
depression
HISTORICAL BACKGROUND
OF CSR
THIRD CRISIS
1960s-early 1970’s

Business
Boycotts, Active
Protest participation
Marches by and regulation
young people of business
about social operations by
causes Government
2-6
ARGUMENTS AGAINST THE
CSR
• CSR leads to reduction in corporate profit
that is contradictory to the corporation’s
reason for existence.
• CSR gives too much power to businesses
• Such corporations are not accountable for
their consequences of their actions
• No expertise in area of social responsibility

2-7
ARGUMENTS IN FAVOR OF
CSR
• Like individuals corporations are citizens and have
obligations towards improvement of society
• since business create some problems (water pollution
and air pollution), it should solve them.
• organizations have surplus resources to work for
social welfare
• business; government and general public are partners
in society’s protection.
• logical arguments can be used to defend corporate
social responsibility
2-8
APPROCHES TO CSR
• There are three approaches to social
responsibility
 social obligations
 social reaction
 social involvement

2-9
SOCIAL OBLIGATIONS
• Social obligations=economic +legal
responsibilities
• Organization favoring social obligations are
forced by societal norms and government
regulations
• No spirit to move beyond that, just following
legal restrictions
• i.e. Tobacco Companies In America
2-10
SOCIAL REACTION
• Broader perspective
• not only economic and legal obligations but
also voluntarily response to societal
requests
• Offering meeting space and contributions to
the local charities by the organizations

2-11
Amina Arshad

2-12
1
Social involvement
 The social involvement approach to social
responsibility involves actively seeking
ways to make a contribution to society.
Social involvement goes beyond obligations
and requests and actively seeks ways to
benefit society.

2-13
Examples
• Ronald McDonald house.
• General electrics
• Captain planet

2-14
Captain planet foundation
• Promote understanding of environmental issues
• Focus on hands-on involvement
• Involve children and young adults 6-18 (elementary through
high school)
• Promote interaction and cooperation within the group
• Help young people develop planning and problem solving skills
• Include adult supervision
• Commit to follow-up communication with the Foundation
(specific requirements are explained once the grant has been
awarded)

2-15
Drager
In a region where poverty abounds and medical care is
inadequate, we provide help for those who normally would
not receive any.
• Supporting child aid organizations
• Helping tsunami victims
• Furnishing a school library in Lubeck
• Girls’ Day

2-16
Areas of social responsibility
• Ecology and environmental quality
• Consumerism
• Business giving
• Minorities and disadvantaged persons
• Labor relations

2-17
The government and social
responsibility
Government regulation is based on four basic
areas:

 Ensures fair labor practices


 Protects the environment
 Protects consumers
 Guarantees safety and health

2-18
Business influence on government
Four common approaches business use to
influence government.
1. Gains favorable legislation and lessened scrutiny
through personal contacts.
2. Enhances company image to government officials
and the general public.
3. Influences legislation by using lobbyists
4. Aids political candidates through donations.

2-19
LEENA FATIMA

2-20
• Corporate social responsibility is the
manager’s obligation to pursue activities to
insure and protect the well fare of the
society as a whole as well as the
organization.

2-21
• Davis model of CSR
• Areas of CSR
• Arguments for and against CSR

2-22
Davis model
• Business exerts great influence on the society
• business should operate as a two way open
system, with open receipt of inputs from the
society and open disclosure of its operation to the
public
• the social cost and benefits of an activity, product
or service shall be thoroughly calculated and
decide whether to produce with it

2-23
• the social cost related to each product and
activity or service shall be pass on to the
customers
• business institution, as a citizen have the
responsibility to become involved in
certain social problems that are out side
their normal areas of operation.

2-24
Case of IBM
• The example of such an organization is
IBM.
• It has initiated many csr activities i.e.
education, adult training and work force
development, art and culture, helping
communities in need, environment,
employee giving.

2-25
• The areas in which the business can act to
improve the welfare of society are
numerous .i.e.
• employment
• environmental affair
• consumer affair etc

2-26
Arguments in favor of CSR
• since the business is the sub set of the
society and it has great influence on thy
society so it must be held responsible.
• Second argument in the favor of csr is that
profitability and growth go side by side.

2-27
Arguments against CSR
• This argument was presented by Milton
Friedman
• creates conflict between organizations
objective.
• Is un ethical.

2-28
Airmen Khakwani

2-29
Social Responsibility Activities:-
• Every federal government states every
business should perform a certain level of
social responsibility activities.In order to
monitor the business, federal government
has established the agencies.

2-30
Social Responsiveness
Social responsiveness is defined as follow:-
“The degree of effectiveness and
efficiency an organization shows in
performing social responsibilities”.
• Thus the relationship between them is direct
and positive

2-31
Issues related to Social
responsiveness
There are three issues
• Determining if social obligation Exists
• Social responsiveness and Decision
Making
• Approaches to meet social
responsibilities

2-32
Management Approaches to meet
Social Obligations
• Social Obligation Approach:
It considers business as having
primarily economic purposes and
confines social responsibility activity
mainly to existing legislation.              
       

2-33
• Social Responsibility Approach
              This
Approach states that business as having
both economic and societal goals.                
             

2-34
Social Responsive Approach:
It considers business as having both societal
and economic goals as well as the
obligation to anitcipate potential social
problems and work actively toward
preventing their occurence.
 

2-35
Hira Jamshaid

2-36
Management Functions

2-37
Social Responsibility
Activities & Management
Functions

2-38
Planning CSR Activities
Planning is the ongoing process of developing the business'
mission and objectives and determining how they will be
accomplished. Planning includes both the broadest view of the
organization, e.g., its mission, and the narrowest, e.g., a tactic for
accomplishing a specific goal.

Feedbac
k 2-39
Converting Policies into Action

2-40
Organizing CSR Activities
• Organizing is establishing the internal organizational
structure of the organization.
• Organizing is the managerial function of arranging
people and resources to work toward a goal.
• Organizing for social responsibility activities entails
establishing for all organizational resources logical
uses that emphasize the attainment of the social
objectives an that are consistent with its social
responsibility plans.

2-41
Influencing CSR
Activities
• Influencing is guiding people's
behavior through motivation,
communication, group dynamics,
leadership and discipline.
• The purpose of influencing is to
channel the behavior of all
personnel to accomplish the
organization's mission and
objectives.
• Through influencing management
can direct the members of
organization to help attain the
organization’s social
responsibility objectives.

2-42
AHMAD RAO

2-43
Controlling CSR activities

Making the things happen as they planed to


happen.
Controlling includes:
• what is happening
• If necessary, make changes

2-44
Areas of Measurement
Different organizations have different areas
to measure according to objectives.
Major includes:
 The economic function area
 The quality of life area
 The social investment area
 The problem solving area
2-45
The economic function area:
How much Participate in economic activities
& contribution for society.

The quality of life area:


Either improving or degrading the general
Quality of life in society. e.g high quality
goods & services, fair dealing & preserve the
natural environment.

2-46
The social investment area:
How much Organization is investing both
money and human capital to solve social
problems. e.g education, charities and the arts.
The problem solving area:
Measure the degree to which organization
deals with social problems. e.g community
planning & conducting studies

2-47
The Social Audit:
Measuring the present social responsibility.
• Monitoring
• Measuring
• Appraising all aspects

2-48
How society can help Business
meet Social obligations
Not only business but society also
responsible for society benefits.
Society can help by:

 Set Rules clear and consistent


 Keep the rules Technically feasible
 Make sure the rules are econimically feasible
2-49
 Make the rules prospective, not Retroactive
 Make the rules Goal setting, not Procedure
prescribing

2-50

Vous aimerez peut-être aussi