Survey Presentation

 By: Peerapat [Peter]

 Mussamon [Mus]
 Peerasak[oat]

Siam Paragon survey

Place: Siam Paragon

What is your age?
Gender
Nationality
Why are you buying KK Donuts ?
Is this your first time buying Krispy Kream Donuts ?
How long have you been queuing ?
What is the first reason you
eat KK Donuts?
What is the reason you are
standing in line?
?
How much do you buy for
one visit?
What kind on donuts do
you buy?
Rate the Taste of the KK
Donuts?
Rate the Service while at KK
Donuts?
 Rate the Convenience of
the location for KK Donuts?
 Rate you overall
impression/experience with
KK Donuts?
 Why are you waiting in line
for KK Donuts?
n In our survey “Because I love KK Donuts”
n Because I never tried KK before
n Boss orders and buy for Boss
n Re-sell it in higher price
n New Donuts that friend suggest to try
n From the social marketing post online about it and looking
good donuts
Who has the best donut
in Bangkok?
n Krispy kreme Donut for
the SIAM PARAGON
research
n The taste rate and the
convenience of the
locations where
krispykreme sell is the
factor
Is there a correlation between the declared “Best Donut”

in Bangkok and the long queues and buyer expectation?

n Very worth because of the delicious taste, locations and soft of

flavor.
n Locations provides convenience transportation place
n Center of Bangkok
n The KK team emphasis on freshness and teamwork
Silom Krsipy kreme
survey
 Tuesday 15 March 2011 at 2.00-3.15 pm

Place: 1st floor of Robinson Silom, the Silom exit
VS.

Before test
Nationality question
After taste question
Why did you select the
sample?
The influences donut
selection
Overate of like
Were you surprise by your
selection?
Other comments about
taste
Totals
 Other Comments in taste
2 people said KK is too sweet
2 x KK doesn’t taste fresh
DD too hard
Never knew MD is this yummy!
I thought KK is the best but I was wrong!
In USA KK is better

Who has the best donut
in Bangkok?
From the overall
result from Silom test
it is Krispy Kreme as
its reputation and
brand image.
Is there a correlation between the declared “Best
Donut” in Bangkok and the long queues and buyer
expectation?
Yes I think there is as its new product
to the Thai market, the demand of
people who are willing to try is more
higher than the supply, but people still
waiting to try for
The mouth to mouth marketing
spreads very fast, attract many people
want to buy but because of the long
queing. They feel lazy and tired of line
up
Lots of Re-sellers lines up for re-sell it
that why it look crowd all the time
Most of the people said, it’s worth to try
and line up, but some say “NO” based
on the research data
 What we have learned
from this class
we have studied how to write the questionair
survey
how to correct the right research data
following the real market research steps
Improving skill in communications with
others
learn that research data is very important in
starting a marketing strategy
knowing how the others think about the
product from the real situation
How to choose a fogus group that relates to
our research topic.

 What we have learn?
How to write research proposal before
starting the research
This research also provides data
explanation for future forecast success and
failure in the market ( will KK be a fad
product)