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V Primary objective:
V To find out various drives that motivates
customers to buy Hyundai i10 car.
V Secondary objectives:
V to know more about the overall
experience of customers about DPG
Hyundai .
V RESEARCH DESIGN
V Here descriptive research design is used for analyzing
buying motives of hyundai i10 car.
SAMPLING TECHNIQUE
V Non probability sampling technique was used here.
SAMPLE SIZE
V Here the sample size is 100 and it is limited to the area of
Patiala.
COLLECTION OF DATA
V A well structured questionnaire was used to collect
primary data from the customers. The customers were
given multiple choices to select their particular answers.
SCOPE OF STUDY
V Patiala
ANALYSIS AND FINDINGS
1) INFLUENCE OF AGE ON BUYING DECISION
3 3
6%
34%
24%
below3
36 onths
6
onths
bove
36%
Ý
32%
yes
no
88%
24%
television
personnelsources
productde os
3 % slesrepresenttives
experiencedusers
4%
32%
6%
2%
32%
32%
highlyinfluenced
influenced
neutrl
lessinfluenced
28%
notinfluenced
26%
38%
yes
no
62%
4%
officil
personl
6%
2%
34%
f ily
48% friendsndreltives
collegues
others
36%
36%
42%
service
ulity
ccessibility
brndloylty
custo erreltionship
28%
34%
36%
yes
no
84%
V A Age: MajorÃty of the cu tomer fallÃng under the age
group of 30-40