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O First device ever to capture natural handwriting from
any surface, and store it in the receiver for future use,
O No special digital notepad is required.
O 12 Languages OCR Support
O Export notes via JPEG format and share notes with
other users via E-mail or Instant Messaging.
O Included handwriting recognition software OCR
(Optical Character Recognition software) turns your
handwriting into digital text.
O The pen itself is a normal-sized pen, and uses standard
ink refills.
O The handwriting recognition program is only as good
as the user's handwriting.
O Diagram drawings, sketches and other non text
purposes
O Handwriting-to-text conversion
O ÈThe art of seeing what is invisible to others´
O IOGEAR Mobile digital scribe is committed to
providing innovative all-in-one computer connectivity
solutions and support for students.
O IOGEAR¶s solutions are designed to help the students
enhance and enjoy their lives with the convenience of
state-of-the-art hi-tech products.
O To live the life that approaches the supreme good.
O To be inspired by youth and make a difference in their
lives.
O To be a catalyst for fun, adventure and the deepest of
relationships.
O To never stop growing.
O To increase stakeholder value
O Balancing customer satisfaction and competitive
market forces with internal cost and growth
consideration.
O Target market
O Customer focus require;
Better knowledge of customer's needs/wants,
Response to customer¶s needs/wants in a better way
Deliver a product/service that satisfy those needs/wants in
better way
O No competitor of Mobile Digital Scribe in Pakistani
market
O In future, there may be threat from Microsoft Office.
O Some indirect competitor in the market like notebook,
and diaries.
O High chances of Mobile Digital Scribe to capture the
market.
O No strategic group we found in Pakistan
O In China, there is also a digital pen has great demand in
market.
O Minimum cost will be 7000 rupees
O More focus on the advertisement in order to increase
awareness of our product.
O Option of saving of data in their PCs as a Backup
O Sale margins on this PC note maker will be 200 per
unit
O First device ever to capture natural handwriting from any
surface, and store it in the receiver for future use.
O Highly portable,
O Time saving,
O Easy to handle,
O Mobile Digital Scribe can be used, while the receiver is not
connected to the PC,
O No special digital notepad or ink is required.
O Data can be transferred into computer even because of
strong capacity of device even if computer is off.
O No competitors
O The bundled OCR software.
O Risk of loss at the initial stages due to new in the
market
O Weak brand standing
O High attractive market
O IT Sector and as well as Stationary sector can be
targeted.
O At the initial stage, launching will be on a limited level
in the submarkets
O Feedback from customers.
O Focus on expansion in other markets
O Cost can be reduced by backward integration
O Some forces which are trying to reduce the market
price in the market are;
Political,
Legal,
Technological and
Social.
O Government play a very important role
O High tax rates
O Low entry barrier into the market
O Sales through distribution channel, online and toll-free
number
O Most successful companies have developed aggressive
venture strategies
O For today's corporations, traditional internal
expansions, efficiency improvements and "synergistic"
acquisitions are no longer sufficient sources of growth
in most industry segments that had grown crowded and
hypercompetitive.
O The new challenge is to search for emerging "white
space" opportunities, "new-business creations
O The service-profit chain focuses on the importance of
people ± both employees and customers
O Rapid response to customers' needs and attentive
follow-through is the key to leveraging the power of
the service-profit chain.
O Service-profit chain depends on the following factors;
Creating a Culture for Innovation,
Venture Strategies,
Market Focus,
Operating discipline,
Unique value-creating strategy, and
Attractive markets, with positive competitive situations, and
that leverage the business¶s core competencies.
O $$% &''

Almost entire banking sector is running on
symbol system (electronic data keeping)
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Threat of new entry, and
Threats of copying.
O Unawareness in the market about our product
O High switching cost, but reliable.

O High risk of product failure due to economic crunch.

O Very difficult to predict the scenario
O Valuable product for long-term, but to persuade the
customer is very difficult to handle.
O Three pillars of internal analysis are:
Uniqueness of product
Reputation of organization
Delivery of uniqueness value
j Level of investment:

Total Investment: Rs.1, 000,000.

Cost price: Rs. 7000
Product unit: Rs.145
Sale price: Rs.8500 each.
Revenue: Rs.1,232,500
j Friendly relation with our customer
j Quality products for everyone to enjoy at a fair price.
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Focus on building a customer base
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High quality of Product
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Offers innovative Consumer Electronics and IT solutions
IOGEAR distributes throughout North and South America,
Europe and Asia.
j We will launch our product in all over Rawalpindi and
Islamabad. For this purpose our investment level will
be;

The investment level Rs.1,000,000

Per unit price Rs.8500
Total units Rs.145
Marketing & admin expense Rs.100,000
Selling price Rs.8500
Profit Rs.132,500
j Limited time to launch the product
j Sell 145 units with the cost of 10, 00,000 and our profit
will be 132,500
j Focus of contingency plan in the case of failure of
strategy

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j appeal to a wide variety of people
j The ability to capture drawings is also handy for
students.
j when notes are downloaded to the computer, you
won't lose a thing.
j Product has ability to catch the eye of some artists
j Solid choice for anyone who is looking for a better
way to do note-taking.
j Transitioning from one page to the next was a breeze
with this product
j OCR converter can still read your handwriting the
same from the top of the page to the bottom.
O Blue Ocean Strategy is applicable here because of the
following reasons;
Focusing upon uncontested market space
Making the competition irrelevant.
Creating and capturing new demand
Focusing on differentiation
O We are focusing on low cost, due to the following
reasons:
Long term relationship with the suppliers
Opening on chains of distribution which will result in direct
interaction with our customers
Focusing on the loyalty of the customer which will result in
overall cost of handling customer
O Six principles of Blue Ocean Strategy applied in
Mobile Digital Scribe are
i. Introducing of new brand in a market
ii. Focus on as high as possible satisfaction
iii.Focus on the reaching beyond the existing demand
iv. Targeting the customers with unfulfilled demand
v. Eliminate those strategies which is making hurdle in the
organization.
vi. Focusing upon the corrective steps in order to implement
our strategy
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O First device ever to capture natural handwriting from
any surface, and store it in the receiver for future use.
O It stores handwritten note, memos or drawings.
O For an organization, innovation with the passage of
time has become an important source of survival and
growth
O Students who are looking for a better way to do note-
taking.
O Saving a significant amount of time