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PRESENTED BY:-
Ankit jain
Dilip Singh Hada
Kavya Singh
Piyush Gupta
 w
PANY EREW

× ncorporated on April 1976.

× Founded by Steven Wozniak and Steven Jobs

× Emphasis on new and innovative computing

Technology

×
ost famous design :
acintosh(
ac) and GU.

× n late 1996 when G A
E resigned ,Job accepted the

Role of wE
 wase Analysis
× n 1977, Apple  came up with its plastic

case and color graphics

× Addition of floppy drive in 1978

× The use of graphical icon is to create simplified user

command

× n 1983, John Sculley ( President of Pepsi-cola) join Apple

as a President and Steven Jobs left the Apple

× n 1990, Apple introduce a very popular note book

computer line
wont«
× n 1990,steven jobs started ´next

computerµ a new company

× n 1996, Apple decided to purchase the next computer

and jobs appointed as a interim wE (i wE )

× Jobs introduce i
Aw, iBook(portable computer)

× Apple is eyeing the global market

Ê
  

  
 
× t has some deficiencies in its operating system (
Aw)

× There are two dominant player in the pc market

× ack of innovators in apple computers at that time

       
 !
!    
×Apple computer launched iPod and
iTunes which are windows compatible
products

×They trying to make Apple products the

´Digital hubµ of the new ´digital lifestyleµ

×Approaching the global market

Should the firm enable its operating
system to run on both Apple and pc
system?
×
Aw is the unique operating software
of apple so apple do not want to loose its
uniqueness
What would you suggest Apple do to
popularize the Apple computer line ?