PARLE-G PRODUCTION

Shaumya Koner 10141 Shubham Pandey 10145 Subham Biswas 10152

INTRODUCTION
In 1929 a small factory was set up in the suburbs of Mumbai city, to manufacture sweets and toffees.

At that time the market was dominated by famous international brands that were imported freely.

In 1939, Parle Products began manufacturing biscuits, in addition to sweets and toffees.

 The brand name Parle grew in strength with this diversification. Parle Glucose

and Parle Monaco was the first brands of biscuits to be introduced.

The early 50s produced over 150 tones of biscuits in mumbai factory.

STRENGTH OF THE BRAND

Over the years, Parle has grown to become a multi-million US Dollar company. Today, Parle enjoys a 45% share of the total biscuit market and a 15% share of the total confectionary market, in India. The Parle Biscuit brands, such as, Parle-G, Monaco and Krackjack and confectionery brands, such as, Melody, Poppins & Mangobite , enjoy a strong imagery and appeal amongst consumers.

FACTORIES OF PARLE
Mumbai Bahadurgarh in Haryana. Neemrana in Rajasthan. Bangalore

The factories at Bahadurgarh and Neemrana are the largest such manufacturing facilities in India. Parle Products also has 14 manufacturing units for biscuits & 5 manufacturing units for confectioneries, on contract.

THE QUALITY COMMITMENT

All Parle products are manufactured under the most hygienic conditions. Great care is exercised in the selection & quality control of raw materials, packaging materials & rigid quality standards are ensured at every stage of the manufacturing process. Every batch of biscuits & confectioneries are thoroughly checked by expert staff, using the most modern equipment.

MARKET LEADER
Parle enjoys a 40% share of the total biscuit market and a 15% share of the total confectionary market
Concentrating on consumers taste and preferences Research and Development Quality, taste and health Extensive distribution network Price

PARLE-G
Quality Commitment The customer confidence Going Global Various units of company

PROCESS LAYOUT OF PARLE-G

Raw material consists of - Wheat flour Sugar, Partially hydrogenated edible vegetable oils Invert syrup Leavening agents Milk solids Salt Emulsifiers Dough conditioners Added flavors

PROCESS LAYOUT OF PARLE-G

RAW MATERIAL TESTING

MIXING

MOULDING

BAKING Cooling

Packing

PROCESS LAYOUT OF PARLE-G

STEPHAN MIXER MOULDING OVEN

MULTIPACK MACHINE

STALKING TABLE

COOLING CONVEYER

CEALING MACHINE

BOX TAPING

DISPATCH SECTION

parle-g
Inventory Shifts Production Wastages Loose Biscuits Life Cycle

MACHINERY USED IN MANUFACTURING

Stephen Mixer :

The advantages are compelling:

High volume output results from the short kneading time and fast ingredient charging: 1000 kg/h to 6000 kg/h depending on the model Totally unassisted automatic discharge combines with predividing of the dough into approximately 15 kg. Pieces, is the basis for a fully automatic operation without the need for any full-time operator. Dosing of flour, water, yeast, salt, shortening and other nutrients Easy to clean.

ROTARY MOULDER
Structure in corrosion-proof anodized aluminum and Aisi 304 stainless steel paneling swivel wheels and support feet trays loader with automatic chain

Cooling Conveyor
The biscuit coming from stripping conveyor is directed on to the cooling conveyor to

The total travel of the cooling conveyor is 1.5 times the oven length. Cooling conveyor is made in a modular construction of 2.5 Meters.

Cooling Conveyor
The biscuit coming from stripping conveyor is directed on to the cooling conveyor to

The total travel of the cooling conveyor is 1.5 times the oven length. Cooling conveyor is made in a modular construction of 2.5 Meters.

OVEN
Firing Chambers:

The complete chamber are insulated with minerwoll filled from outside to conserve heat and increase efficiency.
Insulation:

The complete oven will be covered with 10" thick mineral wool insulation from top, bottom and the sides.
Baking System:

The baking in the heating chamber takes place by radiators located under and above the wire mesh band, which distribute heat for uniform
baking

ROTARY CUTTER
The single head rotary cutter prints fine design on a continuously fed dough sheet and also cuts out the individual dough piece.

The unit powered by 1.5KW helical geared motor and speed controlled by AC frequency controller.

Drive is given to cutting roller only to accommodate different sizes of dies in this machine.

COUNTING UNIT

The counting unit counts and see that the biscuit making process is going fine or not

Tapping Machine

Six such poly bags are placed in one such corrugated box and the box is passed through the tapping machine where are tapped and then sent through a long diversion conveyer belt.

36 boxes are arranged on pallet in the dispatch section, from where they are transferred to the various dealers all over the India and world wide.

7 Ps
Product- Parle offers a range of products from biscuits to confectionaries to snacks. Price- Parle has adopted an efficient pricing strategy. Its competitors cannot even think of reducing their prices. Place- The Parle Empire stretched its arms far & wide. Promotion- From introducing new variants, to changing packaging techniques, Parle has done it all. People-Includes the staff & the customers. Process-Raw-material testing - mixing - baking - cooling Packaging. Packing- it is very crucial to any product

Machinery used in maintenance of major machinery

Laphe Drilling machine Shaper Miller Pantograph and many more.

Marketing
Parle plays a high volume, low margin game but Britannia and Sunfeast look at two-pronged strategy- High margins in cream variants and volumes from the Marie and Glucose segments. Through yet another image-building exercise, it is giving scholarships to the children of West Bengal and Tamil Nadu. Introducing new variants Maintaining social equity & CSR

COMPETITOR ANALYSIS
Britannia and Parle together command a 75-78 percent market share. The glucose segment accounts for 35 percent of the overall biscuit market. Parles Parle-g is the leader in the Glucose segment, wherein it has 55% share.

Salty biscuits (Parles Monaco and Britannias Snax) and sweet salty biscuits (Parles Kracjack and Britannias 50-50) are the other two most popular segments in the biscuit market