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1 2 Muhammad Zeeshan Bm-25073 Muhammad Asif Memon 083268
INTRODUCTION
HISTORY
MISSION STATEMENT
"Nestl is the largest food company in the world. But, more important to them is to be the world's leading food company.
NESTLE IN PAKISTAN
Nestle MilkPak Limited (NML) was incorporated in Pakistan under the Companies Ordinance 1984 & listed on Karachi and Lahore stock exchanges since 1980. Joint venture between Nestle Switzerland and MilkPak Limited came about in 1988. Nestle Pure Life was launched in Pakistan in 1998.
Brand Extension
A common method of launching a new product by using an existing brand name on a new product in a different category. A company using brand extension hopes to leverage its existing customer base and brand loyalty to increase its profits with a new product offering.
Muhammad Zeeshan
competitors are expending rapidly by the passage Sustain in the market they realize there is a need of Brand extension Extend the market share
SWOT ANALYSIS
Brand name R&D department Unique features and technologies
STRENGTHS
WEAKENESSES
OPPORTUNITIES
Baby milk action Product acceptance
THREATS
Cost Leadership Strategy: No Differenciation Strategy: Due to Quality bases Focus: All market segments
DIFFERENTIATION
Our service is very efficient as compared to others.
Nestle is now supplying water door to door for their regular customers. Nestle water is available now in many packing they are more convenient as well a s economical. Their quality check is much better than others so there is no need to bother about the quality and the taste of its products.
LEADERSHIP PRINCIPLES
Their motto is:
CONCLUSION
Nestle is a market leader due to different reasons:
Its price is high against its competitors but it matches its quality with its competitors. Its packaging is good. We can easily find Nestle from any retailer shop. Behavior of employees is not professional and every department should treat equally.
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