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Percentage 63 35 2 100
2 35
63
Dealer
MGC
Others
INTERPRETATION: This is the interpretation of Table no.1 This table indicates the source of fertilizer purchase by customer which consists of Dealer, MGC, and Others (Agriculture society, govt agencies, etc ). . The source of fertilizer purchase reveals that 62% of farmers purchase from Dealer, 35% of farmers purchase from Managromor centers, and 2% from other shops. The maximum number of farmers said that they purchase their complex fertilizers, pesticides, and farm equipment from the dealer rather than Managromor center and other shops. And minimum number of farmers buy from other shops. From the table it is observed that maximum number of respondents purchased their Agri products from dealer, because dealer will provide credit as well as good range, and also sometimes provides stock at low price. CONCLUSION: The maximum number of respondents purchased their Agri products from dealer.
Frequency 58 33 18 17 10 18 10 164
Percentage 35 21 11 10 6 11 6 100
40 30 0 10 0
35
1 11 10 6 11 6
CFL
NFCL
SPIC
FACT
MFL
IFFCO
PPL
CFL
NFCL
SPIC
FACT
MFL
IFFCO
PPL
INTERPRETATION: This is the interpretation of Table no.2 Here, we can find about the customer usage rate of each fertilizer company like CFL (Coromandel fertilizers Ltd), NFCL (Nagarjuna fertilizers and chemicals Ltd), SPIC, FACT, MFL (Maharastra fertilizers Ltd), IFFCO, PPL. Customer usage rate of each fertilizer company reveals that 35% of farmers purchase CFL products, 21% purchase NFCL products, 11% purchase SPIC products, 10% purchase FACT products, 6% purchase MFL products, 11% purchase IFFCO products, 6% of farmers purchase PPL products. Finally, maximum no. of farmers said that they purchase CFL products rather than remaining companies, and minimum number of farmers said that they buy MFL and PPL products. From this table we can observe that maximum number of respondents purchase CFL products, because Coromandel fertilizers provides good services to their customers.
Percentage 79 21 100
Graph.3
21
79
Yes
INTERPRETATION: This is the interpretation of table no.3 This table reveals about customers awareness regarding SND(Self nutrition division) products with ratings(Yes or No). The rating of customer awareness regarding SND products reveals that 79% people rated Yes and 21% people rated No. The maximum number of customers said that, they were aware of SND products, only few people said that they were not aware about SND products. In this table we observed that maximum number of respondents are aware about SND products. CONCLUSION: Conclusion is that, Maximum number of farmers are aware about SND(Self nutrition division)products.
Knowledge Through news papers Through field executives of CFL Through fellow farmers Through dealers Through MGC Total
Graph.4
Frequency 0 67
Percentage 0 41
14 12 71 164
9 7 43 100
0 41 43
7 9
e s a es ea e s
FE T
FL MG
Fe
a me s
INTERPRETATION: This is the interpretation of Table no.4 This table shows regarding the customers knowledge about SND(Self nutrition division)products either through News papers, or through field executives of CFL, through fellow farmers, through MGC(Managromor centers), through dealer. Here the knowledge of SND products shows that 43% of farmers came to know through Mana gromor centers and 0% through newspapers. The maximum number of farmers said that, through MGC and field executives of CFL only they came to know about SND products and its usage rather than fellow farmers, news papers and dealer. From the table it is observed that maximum number of respondents said, the knowledge on SND products came through Mana gromor centers. CONCLUSION: The maximum number of respondents said the knowledge about SND products known through mana gromor centers.
Percentage 18 82 100
100 80 60 0 20 0
82
18
Yes
Yes
No
No
INTERPRETATION: This is the interpretation of Table no.5 This table shows about the usage of other company SND(self nutrition division) products with ratings (Yes or No). Here the rating of customers usage of SND products shows that 18% responded for Yes and 82% responded for No. Maximum no. of respondents said that they dint used other company SND products, only some responded for Yes. By this table we can observe that maximum number of people responded for Yes, because CFL provides good services and also promoted good knowledge regarding the usage of SNDs and the results are also so good when compared to others. CONCLUSION: The maximum number of respondents use only CFLs SND (Self Nutrition Division) products.
Frequency 98 66 164
Percentage 60 40 100
60
60 50 40 30 20 10 0
40
Yes
No
Yes
No
INTERPRETATION: This is the interpretation of table no.6 This table reveals about the awareness of soil analysis by ratings (Yes or No). The rating of awareness of soil analysis indicates that 60% of people said Yes and 40% of people said No. The maximum number of people said that, they were aware about soil analysis, and minimum number of people said that they were not aware of soil analysis.er of In this table it is observed that maximum number of respondents are aware of soil analysis. Because CFL provided a soil testing laboratory in mana gromor centers and bought awareness in people about its benefits by its team. CONCLUSION: Maximum number of people are aware of soil analysis.
Opinion
Understandable NotNotunderstandable
Percentage 78 22 100
Total
Graph.7
78
80 60 40 20 0
Understandable Not understandable
22
Understandable
Not-understandable
INTERPRETATION: This is the interpretation of Table no.7 This table shows the opinion regarding the recommendations given along with results by asking understandable or not understandable. The opinion regarding the recommendations of results reveals that 78% people said understandable and 22% of people said it is not understandable. Here, maximum number of people said that they can understand the recommendations which are given along with the results given by CFL and minimum number of people said that they cannot understand the results. From this table it is observed that maximum number of respondents can understand the recommendations which are given along with the results by CFL.
CONCLUSION: The maximum number of respondents said that they can understand the recommendations given along with the results.
Frequency 36 76 42 10 164
Percentage 22 46 26 6 100
6 26
22
46
Urea
Complex fertilizers
SND's
Pesticides
INTERPETATION: This is the interpretation of Table no.8 This table indicates the customers expectations from CFL (Coromandel Fertilizers Ltd) like Urea, Complex fertilizers, SNDs (Self Nutrition division), pesticides etc. Here the customers expectations reveals that 22% of farmers expecting Urea, 46% of farmers expecting Complex fertilizers, 26% farmers were expecting SNDs and 6% of farmers were expecting Pesticides. The maximum number of people said that they were expecting complex fertilizers and minimum numbers of people were expecting pesticides. In this table it is observed that maximum number of people were expecting complex fertilizers because they are somewhat cheap and government is giving subsidy on them.
CONCLUSION: Conclusion is like Maximum number of farmers are expecting Complex fertilizers.
70 Ifc20 20 0 60 50 40 30 20 10 0 Price Quality Avilibility Correct weight of bags Good packing Granual quality Soluble in water fast
Gv 0 0 0 Gm0 Gv DA P
Increases yield
Gromor10.26.26 Godavari10.26.26
100 90 80 70 60 50 40 30 20 10 0 Price Quality Gromor sulpher Gromor spray19.19.19 Availability Chematkar Gromor spray13.0.45 Carat Gromor Boron
Ce a r mtka
Result