MGT 699 - Business Policy and Strategy

WALTER J. FERRIER, Ph.D. Tel: 257-9326 257E-mail: walter.ferrier@uky.edu

Def.: Strategic Management -- The set of commitments, decisions, and actions required to achieve competitiveness.

Strategic Management in the News

 

   

Low price leader / Price cutting Differentiated player / Unique product or marketing approach Market pioneer / Innovator, first-mover / New firstproducts, etc. M&A / Restructuring / Turnaround Alliances / Joint ventures New international markets / off shore production New plants / equipment / efficiency processes

Course Perspective: Strategy A View from the Top?

Top Management Functional Management Marketing Production R&D Logistics Acct./Fin.

Value-adding Activities

Comments from the Fortune 500

 

Need to change culture need big picture view Keeping track of competitors / customers is everyone s job CrossCross-functional integration
Strategy Problem-solving ProblemDecision-making Decision-

Good ideas get killed on their way bubbling up because they bubble straight up instead of circulating around first.

MediumMedium-Term Benefits at Big Inc.

Top Management

Don t let you. this be you

Interested in Entrepreneurship?
  

Small business management StartStart-ups YOU will be a top officer, strategist, decisiondecision-maker:
Pazzo s vs. Joe Bologna s vs. Domino s Lexington Brewing Co. vs. Anheuser-Busch AnheuserJohn s Running Shop vs. Footlocker Pannell s Swim Shop vs. Dick s Sporting Goods

Managing Expectations


What you will get from this course:

Useful frameworks/heuristics How to manage information and knowledge Ability to integrate and analyze Ability to anticipate and react Ability to solve strategic problems Ability to make decisions Big picture perspective

Strategic Management: Course Content



   

What is it? What do CEOs do and worry about? Analysis of industries and competition BusinessBusiness-level strategy: How to compete? Competitive dynamics: Head-to head rivalry HeadCorporateCorporate-level strategy: Managing the portfolio

Pedagogical Approach
      

RealReal-world business cases & current events OnOn-line readings Oral case reports Field exercises WebWeb-based strategy simulations Class discussions/participation Videos, guest speakers

Course Materials
      

QuickMBA.com CAPSTONE simulation (...details soon) AFTERMARKET simulation (...details later) PRICE STRATEGY simulation (...details later) MERGER PLAN simulation (???) CITY CAR simulation (???) XANEDU.COM on-line course pack: ony IBP and Meat Industry y Pennzoil y XM Satellite Radio y Gillette y Kraft/Genl Food y Webvan y Plus 5 HBR articles

LISTSERV


Subscribe:
1. Send E-mail by noon tomorrow to: Ewalter.ferrier@uky.edu 2. Check your e-mail tomorrow for welcome emessage(s)

To send message to MGT699 list:

Send to: MGT699@lsv.uky.edu Remember: Messages sent to MGT699 list will be received by EVERYONE in class!

Assignments & Grading

G Ca st ne im ati n ra Case e Case Ana sis rt mmar # re

Case Ana sis mmar # t er sim ati ns et arti i ati n

XANEDU.COM
University of Kentucky MBA - MGT 699 Business Policy & Strategy

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CAPSTONE Simulation


  

WebWeb-based, interactive competition simulation Teams play role of CEO, CFO, COO, etc. Teams compete against one another Coordinate multifunctional strategy, decisiondecision-making, etc. Computer rankings, pre-game report, postprepostgame report

Assignments for Next Week

MONDAY  Subscribe to XANEDU.com
What is strategy? (Porter) Making strategy: Learn by doing (Christensen) Minutes of Oct 19 ExComm Meeting
I will also send other links about Cuban Missile Crisis via e-mail e-

WEDNESDAY  Case study (XANEDU.com)

IBP and the U.S. Meat Industry