Académique Documents
Professionnel Documents
Culture Documents
Agenda
Objective Widget Overview Design Breakdown Functional Features Hosting and Platform options Activation Overview Owned Media Strategy Bought Media Strategy Earned Media Strategy Artist Promotions YouCast Activation Capabilities Social network application integration Promotional Launch Timeline 3 4 -8 9 10
11-14 15 16,17 21 22 23
Objective
Create viral, interactive media that connects offline and online content elements and activates the NYPOST readership community.
This media delivers: Increased traffic to NYPOST.com and affiliated properties In Widget Advertising Additional sponsorship opportunities Integration into the social graph
Widget Overview
Design Breakdown
Much like the print and online publication, this syndicated widget is broken down into distinct sections that are meant mimic the experience of reading the morning paper, every time a user logs on to their social networking pages.
News
Sports
Business
Video
Gossip
Blogs
Promo
4
Design Breakdown
News/Front page
Widget Overview
View the active widget: http://www.mixercast.com/apps/custom/nypost1/deploy.html
Features:
Sports Stories Sports Blogs
Design Breakdown
Business Section
Widget Overview
View the active widget : http://www.mixercast.com/apps/custom/nypost1/deploy.html
Gossip Section
Features:
MarketWatch Chart Featured Columnists Business Stories
Features:
Page Six Columns Celebrity Photos Gossip Stories Horoscope
Design Breakdown
Blog Section
Widget Overview
View the active widget: http://www.mixercast.com/apps/custom/nypost1/deploy.html
Video Section
Features:
Featured Blogs Blog of the Day Feed
Features:
Up to the minute video feed Navigation bar to view past videos
Design Breakdown
Widget Overview
Promotions Section - Consists of 4 monthly promotions aimed at increasing connectivity with widget users, driving distribution, and building the NYPOST Brand. (NYPOST Promotion #1)
Functional Elements
Functionality includes: Grab button to make posting the widget second nature
Widget Overview
The widget is equipped with functional elements that increase viral distribution and provide a more natural user experience. (Video rollover)
Email button for friends to send the widget to one another's email Rollover video/Photo functionality Link out functionality (Link out text) (Grab/email features)
9
Widget Overview
YouCast
Who owns the code?
MixerCast owns the source code, NYPost owns the content Bound to MixerCast to make changes NYPost fully owns the code also
Who updates?
Most content set up to be dynamic (NYPost can update in xml feed). YouCast can maintain as needed Flexibility to serve ads in. Code is also more flexible to allow future integration NYPost can host it independently N/A
Ad serving
Not easy to swap assets or implement ads MixerCast necessarily involved in hosting Can't move away from MixerCast down the road without losing embeds
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11
15
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lifestyle
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Target Blog Communities: NYC centric Music Sports Pop Culture Celebrity Fashion Urban Artist Nightlife Entertainment Political Tastemakers
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News Feed: Each time a user installs the New York Post application, the message X has installed the NYPOST application is broadcast in that users news feed.
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Activation Strategy
February
2/2 Launch 2/16 - March artist promos secured 2/19 March blog co-promotion finalized
22