Vous êtes sur la page 1sur 25

c h a p t e r

1 3

ENHANCING MANAGEMENT DECISION MAKING


2002 by Prentice Hall

13.1

LEARNING OBJECTIVES
DIFFERENTIATE DECISION-SUPPORT SYSTEMS (DSS) FROM GROUP DECISION-SUPPORT SYSTEMS (GDSS) DESCRIBE COMPONENTS OF DSS & GDSS *

13.2

2002 by Prentice Hall

LEARNING OBJECTIVES
DEMONSTRATE HOW DSS & GDSS ENHANCE DECISION-MAKING DESCRIBE CAPABILITIES OF EXECUTIVE SUPPORT SYSTEMS (ESS) ASSESS BENEFITS OF ESS *
13.3 2002 by Prentice Hall

MANAGEMENT CHALLENGES
DECISION-SUPPORT SYSTEMS GROUP DECISION-SUPPORT SYSTEMS EXECUTIVE SUPPORT SYSTEMS *

13.4

2002 by Prentice Hall

DECISION SUPPORT SYSTEMS (DSS)


MANAGEMENT LEVEL COMPUTER SYSTEM COMBINES DATA, MODELS, USER - FRIENDLY SOFTWARE FOR SEMISTRUCTURED & UNSTRUCTURED DECISION MAKING
*
13.5 2002 by Prentice Hall

DECISION SUPPORT SYSTEM MODEL DRIVEN DSS: Uses models for what-if and other analysis DATA-DRIVEN DSS: Allows extraction, analysis of information from databases *

13.6

2002 by Prentice Hall

DECISION SUPPORT SYSTEM


DSS DATA BASE EXTERNAL DATA

TPS

USER INTERFACE

DSS SOFTWARE SYSTEM MODELS OLAP TOOLS DATAMINING TOOLS

USER

13.7

2002 by Prentice Hall

DECISION SUPPORT SYSTEM


TPS: Transaction processing system MODEL: Representation of a problem OLAP: On-line analytical processing USER INTERFACE: How user enters problem & receives answers DSS DATABASE: Current data from applications or groups *
13.8 2002 by Prentice Hall

DECISION SUPPORT SYSTEM


DATA MINING: Technology for finding relationships in large data bases for prediction DSS SOFTWARE SYSTEM: Tools for data analysis SENSITIVITY ANALYSIS: What-if questions about changes in model factors *
13.9 2002 by Prentice Hall

DECISION SUPPORT SYSTEM


APPLICATIONS:

SUPPLY CHAIN MANAGEMENT CUSTOMER RELATIONSHIP MANAGEMENT SIMULATING BUSINESS SCENARIOS *


13.10 2002 by Prentice Hall

DECISION SUPPORT SYSTEM


GEOGRAPHIC INFORMATION SYSTEM (GIS): Software to display digital maps WEB-BASED DSS: Available on Internet for decisions, information, software CUSTOMER DSS (CDSS): System supports buying decisions of customers *

13.11

2002 by Prentice Hall

DECISION SUPPORT SYSTEM


EXAMPLES:

GENERAL ACCIDENT INSURANCE: Customer buying patterns, fraud detection BANK OF AMERICA: Customer profiles FRITO-LAY: Price, advertising, promotion selection *
13.12 2002 by Prentice Hall

DECISION SUPPORT SYSTEM BURLINGTON COAT FACTORY: Store location, inventory mix KEYCORP: Targeting direct mail marketing customers NATIONAL GYPSUM: Corporate planning & forecasting *
13.13 2002 by Prentice Hall

DECISION SUPPORT SYSTEM


SOUTHERN RAILWAY: Train dispatching and routing TEXAS OIL & GAS: Evaluating drilling sites UNITED AIRLINES: Flight scheduling, passenger demand forecasting *
13.14 2002 by Prentice Hall

GROUP DECISION-SUPPORT SYSTEM (GDSS)

INTERACTIVE COMPUTER-BASED SYSTEM FACILITATES SOLUTION OF UNSTRUCTURED PROBLEMS BY DECISION MAKERS WORKING AS GROUP *

13.15

2002 by Prentice Hall

GDSS ENHANCED DECISION MAKING


ALLOWS: Improved pre-planning Increased participation Open, collaborative atmosphere Idea generation free of criticism Evaluation objectivity Idea organization & evaluation *

13.16

2002 by Prentice Hall

GDSS ENHANCED DECISION MAKING


ALLOWS: Setting priorities & decision making Documentation of meetings Access to external information Preservation of organizational memory *

13.17

2002 by Prentice Hall

TOOLS OF GDSS
ELECTRONIC QUESTIONNAIRES ELECTRONIC BRAINSTORMING IDEA ORGANIZERS QUESTIONNAIRE TOOLS TOOLS FOR VOTING, SETTING PRIORITIES *
2002 by Prentice Hall

13.18

TOOLS OF GDSS
STAKEHOLDER IDENTIFICATION & ANALYSIS TOOLS POLICY FORMATION TOOLS GROUP DICTIONARIES *

13.19

2002 by Prentice Hall

ELECTRONIC MEETING SYSTEM (EMS) COLLABORATIVE GDSS: Uses information technology to make group meetings more productive facilitates communication decision making *

13.20

2002 by Prentice Hall

EXECUTIVE SUPPORT SYSTEMS (ESS)


STRATEGIC INFORMATION SYSTEM DESIGNED FOR UNSTRUCTURED DECISION MAKING THROUGH ADVANCED GRAPHICS AND COMMUNICATIONS *
13.21 2002 by Prentice Hall

EXECUTIVE SUPPORT SYSTEMS


DRILL DOWN: ability to move from summary to lower levels of detail Designed for specific needs of CEO Extensive support staff Executive has 24 hour per day ability to examine, control progress throughout organization *
13.22 2002 by Prentice Hall

EXECUTIVE SUPPORT SYSTEMS


BENEFITS: FLEXIBILITY ABILITY TO ANALYZE, COMPARE, HIGHLIGHT TRENDS GRAPHICS HELP EXPLORE SITUATION MONITOR PERFORMANCE TIMELINESS, AVAILABILITY OF DATA ALLOWS PROMPT ACTION *
13.23 2002 by Prentice Hall

EXECUTIVE SUPPORT SYSTEMS


USES IN A DIGITAL FIRM: BUSINESS INTELLIGENCE: Info on salespeople, distributors, retailers MONITORING BUSINESS PERFORMANCE: Balanced scorecard shows perspectives of customers, internal processes, learning, growth ENTERPRISE WIDE REPORTING & ANALYSIS *

13.24

2002 by Prentice Hall

c h a p t e r

1 3

ENHANCING MANAGEMENT DECISION MAKING


2002 by Prentice Hall

13.25

Vous aimerez peut-être aussi