One world, One Burger- McDonalds

McDonald's Mission Statement

"McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."

Mcdonalds History
McDonald's was started as a drive-in restaurant by two brothers, Richard and Maurice McDonald in California, US in the year 1937. The business, which was generating $200,000 per annum in the 1940s, got a further boost with the emergence of a revolutionary concept called 'self-service.' The brothers used assembly line procedures in their kitchen for mass production. Prices were kept low. Speed, service and cleanliness became the critical success factors of the business. By mid-1950s, the restaurant's revenues had . reached $350,000.
As word of their success spread, franchisees started showing interest. However, the franchising system failed because the

McDonalds History INDIA

Entered in India 1996 McDonald's India is a 50 50 JV partnership between MCDONALDS CORPORATION (U.S.A) and two Indian businessman Amit Jatia and Vikram Bakshi Localisation:
 DONT OFFER ANY BEEF OR PORK ITEM IN INDIA  IN PRODUCT LIKE MCVEGGIE, PIZZA MCPUFF ETC.THEY USE SPICES FAVOURED BY INDIANS  SOFT SERVES AND MCSHAKES ARE EGGLESS

Actively Involver in many social activities likegi CHILD EDUCATION, PULSE POLIOiesetc.

History in India
1996 the first McDonalds restaurant opened on Oct. 13, at Basant Lok, Vasant Vihar, New Delhi. It was also the first restaurant in the world not serving beef on its menu 1997the first Drive Thru restaurant at Noida 1999the first Mall location restaurant at Ansal Plaza New Delhi 2000the first highway restaurant at Mathura 2001the first thematic restaurant at Connaught Place 2002the first restaurant in a food court at 3Cs, Lajpat Nagar and the first restaurant at the Delhi Metro Station at Inter State Bus Terminus

Mc -Strategies
 International Growth  Forward Integration -Distribution through Franchisees  Backward Integration -Local Sourcing, Cold Chain, Suppliers

Market penetration & Development - McDelivery New Product Development - Aloo Tikki, Salad

Our Products

Veg- Menu

Beverages

Non- Veg Menu

Frozen Desserts

Add ons

Check our Meals

Next

Beverages
Cold Coffee Ice Tea Soft Drinks Mc Shakes Hot Serves

Menu

McDonalds Outlets
The ambience and the environment is same at all the outlets of McDonald's.

Supply Chain
Our growth plan for the next three years is more a function of getting our logistics and cold chain right rather than going to far off places. - Amit Jetia, managing director, McDonald's India, Mumbai Joint Venture,

Supply Chain

Overview

Cold Chain

LocalSourcing

Suppliers

Supply Chain
Suppliers Mfg Dist. Retai Customer

Material Flow

Contribution to Economic Growth

McDonald's India has already contributed directly & indirectly Rs. 95 crore (approx. 16 per cent of total turnover) as revenue to the Center and the State towards Sales Tax, House tax and Income Tax in the last seven years. By 2005 this amount shall see an increase of more than 30 per cent per annum.

BYE BYE SEE U AT McDonaldS