APPLE iPAD SUPPLY CHAIN MANAGEMENT

Group member: Amirul Fairuz Ahmad Mohd Feruz Harron Paneer Chelvam Loganathan Vigneswaran Nadarajah Norida Yunus Chen Lee Yong Noor Syazanee Samsuri Yusof 804505 804511 804597 804508 805564 805560 804507 805557 805661
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BACKGROUND
Apple Inc. American multinational Established on 1st April 1976 in Cupertino, California. Founded by Steven Paul Jobs, Stephen Wozniak, Ronald Wayne and Mike Markkula. Focus on marketing consumer electronics, computer software, and personal computers.
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APPLE S PRODUCTS
Desktop computers Portable computers Personal Digital Assistants (PDA) Servers Printers Software Portable music player Smart phones Tablet computer

PRODUCT MODELS
Mac Mac Pro Mac mini MacBook MacBook Air MacBook Pro iMac Mac OS X
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iPod iPod touch iPod classic iPod nano iPod shuffle Apple TV

iPhone iPhone 4 iPhone 3GS iPhone 3G iPhone (Original)

iPad
iPad 2 iPad

THE INVENTION
iPad. line of tablet computers designed, developed and marketed by Apple primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content

THE SUPPLY CHAIN

Suppliers

To

Assembly Line

To

Customers

COMPLETE SUPPLY CHAIN MANAGEMENT

PARTNERS
Foxconn :
A multinational subsidiary of Hon Hai Precision Industry Co Ltd, a Taiwanese company that is the world's largest maker of electronic components including printed circuit boards.

Suppliers:
Samsung Electronics Co Semi conductors Toshiba Corp. Flash memory Samsung - Microprocessors Amperex Technology Ltd. (unit of Japan's TDK Corp.) - Battery Broadcom Corp. Wi-Fi and Bluetooth technology Texas Instruments Inc. Chips for touch screen Cirrus Logic Inc. Chips for audio

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New Retail Outlet In China

iPad components - outsourcing

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ACHIEVEMENTS
3 million units of iPad sold within 80 days since released in April 2010 (US market only) and 14.8 million units worldwide in 2010. 15 million units ipad2 sold worldwide since released in Mac 2011. iPad Boost overall company performance, having of $13.50 billion and net quarterly income of $3.07 billion in quarter 1, 2011. 2nd world largest purchaser of semiconductor just behind Samsung. 300 retail outlets worldwide with 46,600 permanent and 2,800 temporary staffs. AMR Research rated of The AMR Supply Chain Top 25 for 2010
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AMR research quotes ..

Apple dominates because it consistently brings both operational and innovation excellence to bear in some of the most competitive markets in the world. From a supply chain perspective, the company's ability to ramp volumes both in hardware and software while redefining what a mobile telephone is supposed to be has been impressive. Unwilling to rest, Apple has continued to push innovation with its launch of the iPad, which is another new platform product for digital content and a further extension of the brand .
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Source : Garner (June 2010)

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Lesson Learnt
1. Creative and innovative mind more features and capacity for iPad2. 2. Preorder by online (Apple Store) 3. Limit order per person 4. Push strategy ensure available stock when launch. 5. Good collaboration with Partners reduce cost and lowered the selling price while maintaining high quality thru Apple Supplier Code of Conduct
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Lesson Learnt
6. Control its own design, assemble and marketing while sharing actual demand and choice pattern with suppliers. 7. Having manufacturing plant and retail store in China, huge market with lower resources. 8. Apple is deploying chip equipment for app processors to assure capacity and push quad core and beyond without being tied to existing vendors, like Intel. 9. Acquired most of the constrained in the market 10. Able to secure content for cloud and mobile services.
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THANK YOU

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