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DEFINITION
Oral communication describes any type of interaction that makes use of spoken words, and it is a vital, integral part of the modern business world. "The ability to communicate effectively through speaking as well as in writing is highly valued, and demanded, in business
ADVANTAGES
Establishes a personal rapport with your listeners Conveys your messages quickly and impressively Learn immediately from facial expressions and
questions of your listeners whether the message is understood or well received Adjust what you have planned to say in response to your audiences questions and non-verbal responses Give more details and explanation or clarification if the audience requires Clarify and reinforce the written message
DETERMINING THE PURPOSE It should be brief and precise It may become the title of your presentation The title is an introduction in miniature It helps to integrate the presentation, gain presentation and establish a basic presenteraudience relationship The title can reflect the content, temper, tone, purpose and aim of the presentation as an integrated unit
demands of a pre-selected title, make an effective title bases on the purpose, objective and content of your presentation and composition of the audience Good titles are usually brief and indicate the content of the presentation Make a title which gives meaningful information, unless the main aim is curiosity
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2. ANALYSING THE AUDIENCE Audiences knowledge of the subject Audiences relationship with yourself Audiences participation Audiences attitude towards your information
Limit the main points of your discussion Use transitional devises Gain audience attention Relate your subject to the audiences need Use clear and vivid language Explain the relationship between the subject and familiar ideas Introduce variety Give pause occasionally Use visual aids for clarification and stimulation Use voice modulation
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