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ITM batch XXII B

Caf Coffee Day is a chain of coffee shops in India having its headquarters in Chikkamagaluru, Karnataka. They are a division of Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL). With Asias second-largest network of coffee estates (10,500 acres) and 11,000 small growers, Coffee Day has a rich and abundant source of coffee. This coffee goes all over the world to clients across the USA, Europe and Japan, making them one of the top coffee exporters in the country.

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ITM batch XXII B

Caf Coffee Day (CCD) ioneered t e caf concept in India in 1996 by opening its first caf at rigade Road in Bangalore.  oday, ore t an a decade later, Caf Coffee Day is t e largest organized retail caf chain in India with cafes functioning in every nook and corner of the country. oday it has the largest cafe retail chain in India with 953 cafes in 135 cities. Drawing inspiration from this overwhelming success, Caf Coffee Day today has cafes in Vienna, ustria and Karachi.

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ITM batch XXII B

It has even tied up with World Space and Microsenseto which enable its cafes with satellite radio and Wi-Fi, respectively. Its first Wi-Fi cafe was opened on Lavelle Road, Bangalore. New cafes are planned across Middle East, Eastern Europe, Eurasia, Egypt and South East sia in the near future.

Divisions
Coffee Coffee Coffee Coffee
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Day Fresh n Ground. Day Xpress. Day Take Away Day Exports

ITM batch XXII B

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ITM batch XXII B

The Barista Lavazza chain of espresso bars delivers a truly Italian coffee experience in warm, friendly and relaxed environment. It was established in February 2000. Barista was the fastest brand to make it to the list of super brand's and is ranked among the top 50 phenomenon that changed India. Barista is owned by Lavazza, Italy's largest coffee company. Lavazza, the sixth largest coffee roaster in the world, has a 46.5% share in the Italian retail market and operates in over 80 countries.

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ITM batch XXII B

It was founded in 1997 by Amit Judge and was part of his group of companies. He sold part of the equity to first Tata Coffee Then after he and Tata Coffee fell apart, Sterling then bought over the firm. In 2007, Sterling divested all their stake to Lavazza. Barista Lavazza is currently owned by Lavazza, Italys largest coffee company Coffee is supplied by the Indian roaster Fresh and Honest, headquartered in Chennai. The latter is also owned by Lavazza. As of 2009, the chain has 200 stores in India, with an estimated annual revenue of Rs 200 crores. Besides the Indian sub-continent, Barista Lavazza also has cafes in locations across Sri Lanka, Oman and the UAE.

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ITM batch XXII B

Feb, 2000: First Barista Lavazza at Basant Lok, New Delhi Lavazza traces its origins back to 1895, when Luigi Lavazza purchased a little grocery store, Paissa Olivero, in the old commercial section of Turin for 26,000 Italian Lire, about US$ 20. In the early 1900's, he invented the concept of the blend a complex art of mixing together coffee of different origins to obtain a distinctive taste and harmonious flavor in the cup.

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ITM batch XXII B

CATEGORY SOCIAL MARKETING (FACEBOOK) NUMBER OF STORES ACROSS INDIA

BARISTA 5643 approx 200 approx Times Food Guide 2008 - Best Coffee Bar Award IMAGES Retail Award 2007 - 'Most admired retailer of the year: Catering Outlets

CAF COFFEE DAY 1150 approx. 953 approx

AWARDS Super Brand 2006-2007 Times Group and Business Standard recognizes Barista Lavazza as the Brand of the Year in 2002 TURNOVER(INDIA) (2009) Rs. 200 Crores Our aim is to passionately deliver the highest levels of experiential services. Maintain consistency in serving the highest quality products and become a globally competitive organization one that is driven by an insatiable thirst for excellence.
ITM batch XXII B

Coca Cola Golden Spoon Awards 2010 Cafe Coffee Day has been awarded as the Best Coffee Bar in Ahmadabad by Times Food Guide for the 3rd Consecutive year

Rs. 950 Crores

Motto

To be the best Cafe chain by offering a world class coffee experience at affordable prices

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The questionnaire includes the following:  Name and age of the participant  Have you visited Caf Coffee Day and Barista?  Which one do you visit often and what's the frequency (rarely, often, quite often)?  Based on your observation kindly rate the below category in a scale of 1-5.
    

1: Poor 2: Average 3: Good 4: Best 5: Awesome

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Category

Caf Coffee Day

Barista

a. b. c. d. e. f.

Coffee (overall) Service Food taste/quality Ambience Price Place/ availability

g. Variety

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90 80 70 60 50 40 30 20 10 0

y In a sample size of 100 we found 82 people visited Caf Coffee Day as compare to Barista who has 18 Visitors.

Caf Coffee Day

Barista

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80 70 60 50 40 30 20

y Following was the

observations:
Category Caf Coffee Day Barista

Rarely Often

34 45 16

76 13 3

10 0 Rarely Often Quite Often

ite Often

Caf Coffee Day

Barista
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Overall rating

4.2 4.1 4 3.9 3.8 3.7 3.6 3.5 3.4 3.3

Overall rating

The overall rating for Caf Coffee Day is 4.2 and that of Barista is 3.6

Caf Coffee Day

Barista

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As per the company sales figure: Caf Coffee Day is Better than Barista As per the Awards received by Both of them Barista tops the category, though recent awards have gone to Caf Coffee Day. As per survey Caf Coffee day is most visited place as compared to Barista Lavazza. Caf coffee day also exceeds the consumer rating for all different categories.
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Caf Coffee Day takes a Lead.

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Thank You

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