DEPARTMENTALIZATION

PRESENTED BYVAISHALI. VISHAL.G. SANDEEP. VISHAL.B KAMAL. ANUP.T

DEPARTMENTALIZATION
DEFINATIONIT REFERS TO THE PROCESS OF GROUPING ACTIVITIES INTO DEPARTMENTS.. THE GROUPING OF RELATED FUNTION INTO MANAGEABLE UNITS TO ACHIVE THE OBJECTIVES OF THE ENTERPRISE IN THE MOST EFFICIENT AND EFFECTIVE MANNER..

TYPES OF DEPARTMENTALIZATION.
FUNCTIONAL DEPARTMENTALIZATION. PROCESS DEPARTMENTALIZATION. PRODUCT DEPARTMENTALIZATION. CUSTOMER DEPARTMENTALIZATION. GEOGRAPHICAL DEPARTMENTALIZATION. METRIX DEPARTMENTALIZATION.

FUNTIONAL DEPARTMENTALIZATION GROUPING ACTIVITIES BY FUNTION IT PERFORMED. FUNTIONAL DEPARTMENTALIZATION CAN BE USED IN ALL TYPES OF DEPARTMENT. ExampleHERO HONDA AUTO. IT HAS NUMBER OF FUNTIONAL DEPARTMENTS

FUNTIONAL DEPARTMENTALIZATION

PROCESS DEPARTMENTALIZATION. GROUPING OF ACTIVITES ON THE BASIS OF PRODUCT OR SERVICE OR CUSTOMER. IT ALLOWS HOMOGENOUS ACTIVITIES TO BE CATEGORIZED. Example- SIYARAM S SILKS MILL LIMITES. IT CONTAINS VARIOUS PROCCESING DEPARTMENT UNDER ONE AUTHORITY. YARN DYEING. WEAVING. RESEARCH AND DEVELOPMENT. QUALITY CONTROL.

PROCESS DEPARTMENTALIZATION

PRODUCT DEPARTMENTALIZATION. GROUPING OF ACTIVITIES BY PRODUCT LINE. PLACING ALL ACTIVITES RELATED TO THE PRODUCT OR THE SERVICE UNDER ONE MANAGER. example- FAST TRACK. IT CONTANTS PRODUCT SUCH AS WATCHES(MENS/LADIES),SUN GLASSES,BAGS,HAND BANDS.

PRODUCT DEPARTMENTALIZATION

CUSTOMER DEPARTMENTALIZATION. GROUPING OF ACTIVITIES ON THE BASIS OF COMMMAN CUSTOMERS OR TYPES OF CUSTOMERS. JOBS MAY BE GROUPED ACCORDING TO THE TYPE OF CUSTOMER SERVED BY THE ORGANIZATION. Example- WIPRO CUSTOMER SERVICE. TASKS HAS BEEN GROUPED ON THE BASES OF CUSTOMER S SEVICE,IT CONTAINS.. ORDER FULFILMENT, PRODUCT INQUIRY, ORDER TAKING, PAYMENTS QUERIES, FEEDBACK, AND OTHER SERVICES,..

CUSTOMER DEPARTMENTALIZATION

GEOGRAPHICAL DEPARTMENTALIZATION. GROUPING OF ACTIVITIES ON THE BASIS OF TERITORIES. IF ANY ORGANIZATION S CUSTOMERS ARE GEOGRAHICAL DISPERSED,IT CAN GROUP JOBS BASED ON GEOGRAPHY. Example- IBM. ITS NETWORK OF SOLUTION,PRODUCT AND SERVICE HAVE BEEN SPREED OVER 101 COUNTRIES AROUND THE WORLD.

GEOGRAPHICAL DEPARTMENTALIZATION

METIX DEPATMENTALIZATION. ( cross- funtional departmentalization) GROUPING OF ACTIVITES ON THE BASIS OF COMMAN CUSTOMERS OR TYPES OF CUSTOMER. JOBS MAY BE GROUPED ACCORDING TO THE TYPE OF CUSTOMER SERVED BY THE ORGANIZATION.

IMPLIMENTATION OF MASLOW S HIERARCHY OF NEEDS IN RELIANCE INDUSTRIES

ABRAHIM MASLOW DEVELOPED A MODEL ACCORDING TO WHICH AN INDIVIDUAL NEEDS CAN BE PRESENTED AS A HIERARCHY .

1. PSYCOLOGICAL NEEDS* PROVIDE GOOD WORK PLACE. * COMPANIES TRIES TO INCREASE MOTIVATION LEVEL IN WORKERS BY INCLUDING PERKS LIKE LUNCH AND AIR-CONDITIONING.

2. SAFETY NEEDS. * FULL TIME GUARDS. * DROP SERVICE EMPLOYEES WORKING LATE. * MAINTAING LATEST ACCESS CONTROL TECHNIQUES. * EMERGENCY MONEY BACKUP FOR ANY EMERGENCY PROBLEM.

3. SOCIAL NEEDS* INTRODUCE MORE TEAM BASED PROJECT. * OFFICE LUNCHES TOGETHER. * COMMUNITY GATHERING.

4. SELF ESTEEM NEEDS* BY RECONGNIZING ACHIEVEMENTS DISTRIBUTING PRIZE PUBLICALY. * REWARDING PERFORMED EMPLOYEES WITH PROMOTION.

5. SELF ACTUALIZATION* ENCOURAGING THE EMPLOYEES TO BE CREATIVE. * PROVIDE NEW CHALENGES AND CAREER OBJECTIVES. * GIVE THEEM PROJECTS WHICH WILL USE THEIR BEST OF KNOWLEDGE AND ENCOURAGE THEM TO ACCPET THE CHALLENGES.