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  • GATI 3PL - Third Party Logistics

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    makarandr_1
    305 vues16 pages
    GATI started as a division of Transport Corporation of India in 1989 and has since evolved into India's largest private integrated supply chain and logistics company. It faced initial challenges establishing its brand separately from TCI. In the 1990s, GATI gained independence from TCI through a demerger and tied up with airlines and railways to expand its services across India. In the late 1990s and 2000s, GATI went international and acquired other logistics businesses, offering customers an integrated choice of transportation modes.

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    GATI started as a division of Transport Corporation of India in 1989 and has since evolved into India's largest private integrated supply chain and logistics company. It faced initial challenges establishing its brand separately from TCI. In the 1990s, GATI gained independence from TCI through a demerger and tied up with airlines and railways to expand its services across India. In the late 1990s and 2000s, GATI went international and acquired other logistics businesses, offering customers an integrated choice of transportation modes.

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    Attribution Non-Commercial (BY-NC)
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    305 vues16 pages

    GATI 3PL - Third Party Logistics

    Transféré par

    makarandr_1
    GATI started as a division of Transport Corporation of India in 1989 and has since evolved into India's largest private integrated supply chain and logistics company. It faced initial challenges establishing its brand separately from TCI. In the 1990s, GATI gained independence from TCI through a demerger and tied up with airlines and railways to expand its services across India. In the late 1990s and 2000s, GATI went international and acquired other logistics businesses, offering customers an integrated choice of transportation modes.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 16

    GATI Evolution Of Third Party Logistics

    Presented by: Amrita Arivdekar Dhaval Shah Gayatri Iyer Makarand Rane Pankaj Godhwani

    19 July 2011

    Objectives of Presentation
    How GATI Evolved Challenges Faced Strategies to overcome Challenges Lucrative Business Model Reorganization

    19 July 2011

    Introduction
    GATI Ahead In Reach Headed by Mr. Mahendra Agarwal, MD Door-To-Door Cargo Co,1989 1.5 Million Packages in 29 States In India Speedy & Efficient Movement of Cargo

    19 July 2011

    Continued..
    Tie up with Airlines & Railways Customer Relationship Marketing Money Back Guarantee & Value Of Money For Customers Operational Efficiency & Service Reliability Efficient Reorganization

    19 July 2011

    Mission and Vision


    Mission
    To provide prompt services to delight customers by setting new trends through innovation & technology & creating value for money

    Vision
    Redefining services by offering value added services with highest quality & being pioneering leader in the business segment.

    19 July 2011

    Journey of GATI

    Phase 2 (1994-98)

    Phase 3 (1998-03)

    Phase 1 (1989-94)

    19 July 2011

    Continued....
    Phase 1
    Division of Transport Corporation of India (TCI) Door-To-Door Cargo company Separate Brand Equity Initial venture failed to meet expectation

    Phase 2

    Separation from TCI in1994 Demerger form TCI in 1996 Tie-up with Indian Airlines Several new services were introduced

    Phase 3

    GATI going International in 1999 Started operating in 10 regions by 2001 Acquisition of Shipping and Highway business of TCI Introduced combination of modes at customers choice

    19 July 2011

    Identify Customers

    Stiff Competition

    Challenges

    Delivery Setup

    Service Channels
    19 July 2011 8

    Strategies
    Separate Brand Equity Customers values and appreciates Differences
    Time bound delivery Point-to-point service Premium priced cargo

    GATI Associates

    19 July 2011

    Continued..
    Bulk Advertisements Money Back Scheme Payment on Proof of Delivery Advanced CRM Techniques Improved Tie-Ups

    19 July 2011

    10

    Airlines
    Tie up with Indian Airlines 300Tonnes/Day Economies Of Scale Self Owned Operations Fleet flexibility

    19 July 2011

    11

    Railways

    3 Year Contract Each train Rs.10 Lakh Delhi-Madras Best Route

    Problems No Return Load Fixed Payment Collection not equal to Commitment Delayed Shipments Reduced Traffic
    19 July 2011 12

    Reorganisation
    Before Divided into Regions Independent Units Lack Of Professional Orientation

    After Vertically Separated Divisional Heads Rationalized Branches

    19 July 2011 13

    Recommendations
    Proper Management Railways Potential Efficient Branding International Operations Corporate Social Responsibility Activities Marketing Strategies Long Term Sustainability

    19 July 2011 14

    Conclusion
    Unexplored Territory Product Variety Service First , Cost Next Reorganisation led to Stiff Competition Product Variety & Proliferation

    19 July 2011

    15

    Thank You
    19 July 2011 16

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