MARKETING

MANAGEMENT PROCESS

PRESENTED BY:ROYALS RUMBLE

SYNOPSIS
Introduction The Process Market Research Market Segmentation Marketing Mix Implementation Control To Conclude

INTRODUCTION
Marketing:
Marketing deals with identifying and meeting human and social needs. Meeting Needs Profitably

Management:
Management is a process of achieving success despite difficulties.

Process:
A systematic completion of task leading to end results.

THE PROCESS
Segmentation Market Research Targeting Positioning Branding Product Price Place Promotion Marketing Mix Implementation Execution Quality Experience Monitor Evaluation Improve Control

Research

MARKET RESEARCH
Marketing research is the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making.

Types of Marketing Research

B2B

Consumer Market Research

Market Research
egme tatio

Targeting Positioning Branding

Research

MARKET SEGMENTATION
Identify and profile distinct groups of buyers who might prefer or require varying products and marketing mixes. Positioning is the act of designing the organizations product and marketing mix to fit a given place in the consumers mind.
Targeting Positioning Branding

Marketing Mix
Product Price Place Promotion

Segmentation

MARKET MIX
Product Product Variety, Quality, Features, Options Price List Price, Discounts, Allowances, Payment Period Place Channels, Coverage, Locations, Inventory Promotion Advertising, Personal Selling, Sales Promotion, Public Relations
Implementation
Product Price Place Promotion Execution Quality Experience

Marketing Mix

IMPLEMENTATION
Resources

Profit Plan

Preparation and Execution of Operational Plan:

Organizati onal

Budget
Control Execution Quality Experience Implementation

Monitor Evaluation Improve

CONTROL
Evaluation of Strategic Planning System And Strategies:
Evaluating Criteria/Questions Evaluating Techniques

Monitor Evaluation Improve

Co trol

TO CONCLUDE

SOURCES
Kotler, Philip - Marketing Insight From A To Z Kotler, Philip Marketing Management Millennium Edition www.whatis.com

THANK YOU!

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