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Concept of LDM LDM Vs PDM Entity & Attributes Sample ER Diagram CLDM Top Level Components
> Summary > Relation between Top Level Components
Entity Types
An object in the real world about which we want to maintain data
> must exist, must have properties, distinguishable from other objects
a person, a car, a house, an account
Attributes
Attribute values are drawn from a given domain, which presents the type of possible values of the attribute
Doe John 35 is an entity instance of STUDENT entity type Domain for AGE is 17-90
Entity
ACCOUNT ACCOUNT Identifier PARTY Identifier (FK) ACCOUNT Number ACCOUNT BILLING PRESENTATION TYPE Code ACCOUNT TYPE Code ACCOUNT Deposit Amount Preferred PAYMENT TYPE Code
one PARTY INDIVIDUAL has zero, one or more ACCOUNTs / one ACCOUNT belongs to one and only one PARTY INDIVIDUAL
Relationship
one ACCOUNT receives zero, one or more BILLING STATEMENTs / one BILLING STATEMENT is for one and only one ACCOUNT one BILLING STATEMENT summarizes one or more CHARGE ITEMs / one CHARGE ITEM is summarized on one and only one BILLING STATEMENT
Attributes
P
BILLING STATEMENT BILLING STATEMENT Identifier ACCOUNT Identifier (FK) BILLING STATEMENT Effective Date BILLING STATEMENT Due Date BILLING STATEMENT Total Usage Revenue Amount BILLING STATEMENT Total Discount Amount BILLING STATEMENT Total Balance Due Amount BILLING TYPE Code
BILLING STATEMENT CHARGE ITEM BILLING STATEMENT Identifier (FK) BILLING STATEMENT CHARGE Sequence Number CHARGE CLASSIFICATION Identifier BILLING STATEMENT CHARGE Charge Amount BILLING STATEMENT CHARGE Charge Quantity BILLING STATEMENT CHARGE Charge Effective Date BILLING STATEMENT CHARGE Charge End Date
Revenue/Usage
Offer
Network
Location
Tracks the physical, geographical relationships of customers and assets
Network
Tracks how and when a customer utilizes a product or service and provides detailed information about the physical equipment that is used to provide these services.
Offer
Tracks product and service offers at the consumption level - unravels arcane product structures to lowest level such as Contracts, Products Structures, Product Associations, Promotions, Shopping Transactions & Subscriptions.
Party
Tracks all persons, businesses, groups or associations at the business relationship level. Details about Scoring & Segmentation, Awards, Channels, Web Sites, Privacy and Profiles.
Party
Privacy Associate (Employee) Customer (Sales) Channel Usage Web Operation
Analytic Model
Award Program
Geography
Demographic
Geography
Address
Offering
Shopping Promotion Product
Offering
Contract
Network
Coverage
Network
Traffic Management
Web Server
Finance
Account
Pre-Paid
Credit Rating
Who are our best Customers by tenure? Who are all Parties that became first time customers in the last 90 days? Who are all Parties that ceased to be Customers in the last 90 days? Which households have 3 or more Customers? Which Corporations have over 100 separate departments? What is the total number of active Customers by segment, account, household? What is the number of new Prospects? What is the conversion rate of Prospects to Customers?
Award Facet
- incentives - rewards
Demographic Facet
- attributes - credit history - equipment
Privacy Facet
- opt in/out - data sharing
Who is a Party?
Customer Competitor 5 Web browser Internal Organization
Former Customer
April 2002
Relation to a customer, e.g. bill Copyright 2002 NCR License Only. Distributed under Corp. All Rights Reserved. payer Prospect
Web browser
Individual
Organization Copyright 2002 NCR Corp. All Rights Reserved. Distributed under License Only. 6
Party/Account relationship
Son Father
Owner
Bill payer
Owner Employee
Party.Channel
Account Owner Marketing Info
Fault Reporting, Complain Web site Investigation of Campaign Call Center Equipment Repair Center Request Follow up Offer Call-Center Telemarketing Mail Mobile
Mostly used in the record selection and sorting of queries and reports
The physical and electronic addresses that designate any type of location. Locations may be designated for customers, billing, marketing, servicing, equipment, and public listings.
account, household? What Products/Services have the highest cancellation rate by segment, account, household? Which Products/Services have the lowest cancellation rates? What Customers have cancelled their subscriptions in the past year? Which Customers are within 90 days of their contract expiration date? Who are the most productive Dealers based on number of subscriptions sold? Who are the least productive Dealers?
Incentive Facet
- buy incentives
Shopping Trans
- order fulfillment - discounts - coupons
A Product is
A telecommunications service, commodity, piece of Equipment or special service that may be marketed for revenue-generating purposes. A Product is what a Customer consumes.
A Product Item is
The domain of elements that can be associated with a Product or Offering. Examples: Monthly Access Fee Included Minutes Peak Included Minutes Off-Peak Minimum Usage Charge Peak Rate Additional Airtime Minutes Monthly Commitment Dollar Amount Sales Price
Who are the best Customers by revenue generated by segment, account, household? How much billed revenue is generated by Residential Customers vs. Business Customers by segment, account, household? Which Customers churned within 90 days of making a late payment? What is the total usage trend by segment, account, household? What is the total usage for domestic, international, operator by segment, account, household? What is the Customer acquisition cost by segment, account, household?
Billing Facet
- terms - discounts - fees/charges
Cost Facet
- one time - recurring - operations
Settlements Facet
- Declarations - Agreements
terminating traffic by segment, account, household? What are the Customer traffic patterns by high profit, low profit, unprofitable segments? What % of calls, by originating cell site, were abnormal disconnect? Which busy switch centers are in the high value areas? Which existing service areas are the best targets for a new product/service rollout? Which Customers, with a specific feature, used it 5 plus times per month? Is there a network or billing condition causing CDR errors resulting in lost revenue?
Network.Route
Captures all Routes of interest to the CSP with an indication of the role that different operators play Describes the Trunk Groups that service a Route Relates actual incoming and outgoing Trunk Channels to the Call Leg Captures intended primary route and actual route travelled
Network.Prepaid
Captures usage recorded on the Decrementing Engine for Prepaid to allow analysis of any latency in updates to the Decrementing Engine Optionally tracks at individual usage level or summary level Details of Prepaid payments Effect of automated messages to prepaid users can be analyzed
Service Order
Accs Method
SIM Card
Recharges
NWD/Intl City
Activation Dt
Normal/Gold
Finance. Account
Name Reason Active/Inactive Party
Payment Acct
Account
Relation
Billing
Finance. Billing
Date Bill Type
Billing
Amount
Sequence
Postpaid VIP/Basic Prepaid
Finance. Billing
(contd)
Date
Adjustment
Amount
Billing ADJ/Waiver
Finance. Billing
(contd)
Date
Payment
Amount
Cash/Check
PMT Account
Deposit
Refund
Party. Base
Customer/Service USR Reason Active/Inactive Address
Seller
Party
Party
NIC/Passport ID
Birth Date Gender
SME-Family/Employee
Name
Geography. Address
Telephone No
Address Line
Address
Country
City Region
Inbound/Outbound
Second/Minute/KB
Cell Site
MMS_GPRS/Call_OUT_LOCAL
Date
Amount
GSM/SMS
Product
Product/Service
Party. Channel
Platinum/Gold
Channel
Channel
Dealer/Franchise
Channel
Service Order
Date
Complete/Pending
SIM Card
Date
Assigned/Not Available
Party. Prepaid
User Activity
Eload/Evoucher
Prepaid
Scratch card
CRM
Customer Contact
Prepaid
Postpaid
Billing Account