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considered y Market Appraisal market survey for forecasting future demand and sales, concept, terms and techniques involved y Financial Appraisal estimation of funds required, sources of funds, profitability analysis
Project
y Project Management Institute Project Management
product or service y Temporary every project has a definite end y Unique products and services are different in some distinguishing way for similar products or services
Project
y Turner y An endeavour in which human (or machine), material and financial resources are organized in a novel way to undertake a unique scope of work, of given specification, within constraints of cost and time, so as to deliver beneficial change defined by quantitative and qualitative objectives y Traditionally, construction and defense procurements considered as projects y Many companies structuring their work as projects and using project management techniques to ensure successful completion Software Development Companies
Projects
y Range in scope, size, cost and time from mega international projects to small domestic projects with low budget y Some examples y Career Development y Constructing a building, house or a yacht y Designing and testing a new prototype y Launch of a new product y Designing and implementing a new organizational structure y A R Rahman s World Tour y Going on a holiday
Projects
y Some distinctive features y A start and finish y A life cycle y Budget with an associated cash flow y Activities that are essentially unique and non-repetitive y Use of resources from different departments, requiring coordination y Single point of responsibility project manager y Fast tracking getting product to market faster than competitor y Team roles and relationships, subject to change, needs to be developed, defined and established (team building)
Project Management
y PMBOK y Application of knowledge, skills, tools and techniques to project activities in order to meet stakeholders needs and expectations from a project
Project Management
y APM (Association of Project Managers) y The most efficient way of introducing change, achieved by
y
Defining what has to be accomplished, generally in terms of cost, time and various technical and quality performance parameters Developing a plan to achieve these changes and then working this plan, ensuring that progress is maintained in line with these objectives Using appropriate project management techniques and tools to plan, monitor and maintain progress Employing persons skilled in project management including a project manager given single responsibility for introducing the change and accountable for successful completion
On going exercise
y Identify a project that you would want to work on y E.g. construction of a building or setting up of a new
factory for a new product, etc. y Start preparing a report on this project
Types of Projects
y Small or big y Limited or comprehensive in nature and scope y Set up with purely indigenous or with help of bilateral or
development programs y Projects within these 13 programs further segregated to represent, say, industrial and commercial undertakings of the Central Government
y
Types of Projects
y National Income Criteria y Bureau of Public Enterprise analyzed comparative performance of various groups under their purview and arrived at 21 groups y The 21 groups identified by BPE are y These groups are further disaggregated into individual enterprises
13 Development Programs
y Agriculture and Animal Husbandry y Forestry and Logging y Fishing y Mining and Quarrying y Manufacturing y Construction y Electricity y Gas and water Supply y Transport y Storage and Communication y Trade y Hotels and Restaurants y Banks and Insurance y Real Estate y Ownership of Dwellings and Business Services y Public Administration y Other Services
21 Groups of BPE
y y y y y y y y y y y
Steel Minerals and Metals Coal Power Petroleum Chemicals Fertilizers and Pharmaceuticals Heavy Engineering Medium and Light Engineering Transportation Equipment Consumer Goods
y y y y y y y y y y
Agro-based Products Textiles Trading and Marketing Transport Services Contracts and Construction Industrial Development and Technical Consultancy Development of Small Industries Tourist Services Financial Services Section 25 Companies
Types of Projects
y Input-Output Criteria y Grouped on the premise of availability of key inputs like workforce or raw materials y In developing countries, projects generate vast avenues of employment, thus being labour intensive y Also categorized on the basis of demand and supply y Size and complexity of a plant or the process can also form the basis for classifying a project y Financial investments can also be used to categorize projects as high investment, medium and low / small investment projects
Types of Projects
y Input-Output Criteria y Import substitution and foreign exchange earnings can be used to classify projects y Can also be classified on the basis of expansion plans or collaborative efforts y Former category includes projects which foresee an expansion to meet growth in demand, reduce cost, compete in the market, avoid stagnation and undertake new ventures of similar nature or a new product or technology y Latter category include projects funded internally using indigenous technology, or use foreign technology or are joint projects involving collaboration of various agencies
Assignment
y Project Life Cycle y What is a Project Life Cycle and how does it help in studying a project?
Project Identification
y Projects do not emerge y Impetus for a project can come from different agencies y Government y Credit and financial institutions y Non governmental organizations y People in general, includes organizations
Project Identification
y Government y Single most important agency for generating projects y Well conversant with development priorities and strategies y Commands resources y Access to all types of information leading to project ideas y Wherewithal for conducting surveys and analysis y Agencies include
y y y y y
Project Identification
y Government y Policy statements on the floor of the house by the Government culminates into project ideas y Plan documents are a fertile source for generating ideas y R&D institutions like CSIR, NCAER, ICMR, CFTRI among others have developed a number of project profiles for import substitution, export possibilities, new product introduction, controlling product price, among others
Project Identification
y Credit and Financing Institutions y Number of industrial financing institutions exist in India y E.g. IFCI, IDBI, ICICI, National Small Industries Corporation, EXIM Bank y These institutions have been set up for promoting industries y LIC, UTI, Nationalized Banks, MABARD and other state financial corporations, Small scale industrial development corporations, industrial development corporations extend medium to long term financing for industries y Conduct numerous studies to help identify bankable investment opportunities, adding to the pool of project ideas
Project Identification
y Non Governmental Organizations y Political parties, chambers of commerce and industry, technical consultancy organizations, inter institutional groups and international agencies y Look out for opportunities which can eventually be developed into projects
Project Identification
y People y Play an important role in generating new projects y Source was sparingly tapped y Recent years, increasing realization about the inevitable need for obtaining cross section of ideas through people s participation y People will get first hand information about their areas needs, problems and opportunities y Projects can be generated through a participatory approach, involving complex interactions with a variety of people during the development phase of a project
Project Identification
y After identifying project or venture ideas, they have to be screened and evaluated on basis of internal and external constraints y Important because it facilitates in determining whether y Investment opportunity is promising when an investment decision can be taken y Project concept justifies a detailed analysis by a feasibility study y Any aspect of the project is critical to its feasibility, like market survey y Information provided is adequate to decide whether the project is a viable enough for potential investors or not
Project Identification
y Three postulates y A project is feasible y A project is not feasible y Information provided is not adequate to take a decision y In case of the first two options, decisions are very quickly taken y In the case of the third option, investment decision can be deferred till additional data is provided and analyzed in proper perspective y Project objectives are arrived at, clearly, concisely and without any ambiguity, conveying the same meaning to all stakeholders of the project
Project Appraisal
y Is a crucial stage in the realm of projects y Project appraisal is an analysis of costs and benefits to
arrive at decisions, even though the project may not have been put into operation y Is a tool to examine whether in a given situation, would it be more realistic, reliable and reasonable to commit resources or not y Projects are appraised in relation to technical, economic, financial, commercial, organizational, managerial, social and environmental related factors
Project Appraisal
y If projects fulfill a major need or contributes to national /
sectoral goals, and is practically desirable, they are selected for implementation y All information put in a document, often called project appraisal, pre-investment report, project report, feasibility report, etc. y Attempts to consolidate the results of various exercises made at various levels, from different angles on various aspects of the project y Acts as an edifice for the implementation of the project in right earnest
Project Appraisal
y Through this report, investors, lending institutions, policy
making, advisory and regulatory agencies in the Government, beneficiaries and public at large can review the desirability of going ahead with the project y Helps various agencies join hands, pool scarce resources and ensure that the project is taken up for implementation within the constraints of time, cost and performance
Technical Analysis
y Deals with identifying, quantifying and evaluating human
Technical Analysis
y Location y Has to be decided judiciously and objectively y Wrong site selection may cause various problems y Should not be finalized in a hurried and hasty manner y Group endeavour of generalists, professionals, technocrats, financial institutions, legal departments and government officials y More than one project site should be shortlisted, before finalizing on the best site y Most times, in utter disregard to technical considerations, sites are selected on social, economic or other national / regional / local considerations
Technical Analysis
y Location Planning Commission Guidelines y Availability and cost of land required for plant and township y Suitability of site for building purpose, seismic zone of the site, financial implications in design of structure on seismicity y Availability of water, power and other utilities y Extent of existing infrastructure, if available y Availability of trading network for supply of general store items y Availability of sufficient number of machine, welding, electrical repair shops, etc y State of local labour relations
Technical Analysis
y Size and cost of land y One of the main considerations y Availability of cheap or free land at a place where major infrastructural facilities are available y Land should not be too big nor too small y Should be worked out keeping in view the scope for likely diversification, ancillary units
Technical Analysis
y Raw Materials y Availability of raw materials, in adequate quantity, at the right place, right time and of optimum quality y Reduces transportation expenditure if raw materials are available close to the site y If market is close to the site, end products are likely to fetch good dividends y In case the project requires imported components, prevalent policies of the Government need to be ascertained so that there are no uncertainties in supply of raw materials
Technical Analysis
y Utilities y One of the prime considerations during site selection y Utilities should be available at regular intervals and at concessional rates, if possible y Utilities include
y
y y
Electricity supply interrupted supply of power, it should be possible to increase supply to meet expansion plans and rates should be constant over a period of time Water source of water, like wells, rivers, lakes, etc. and quantity of water available, charges for using water for various purposes Sanitary and sewage services Natural gas
Technical Analysis
y Manpower y Judiciously spell out manpower requirements and costs at the proposed site y Projects generate employment opportunities to a variety of skilled, semiskilled and unskilled labour y May not have a direct influence on the project, unless the project is being set up in a very remote area y Manpower requirements during various phases of the project have to be projected
y
Number of personnel, qualifications and experience, pay scales, sources of recruitment, likely resignations, retirements and other separations
Technical Analysis
y Transport Facility y Availability of adequate transport facility for goods and community residents essential for site selection y Has a direct bearing on operational costs y Rail-road facilities indicate that transport services are quite adequate at the site y Besides rail-road, highways are equally important and the cost of rail-road should be competitive with that of the highway y In case of highway, operating trucks across the country, restriction on their movements, state taxes collected, availability of suitably metalled roads have to be taken care of y Sea ports as well as air ports availability should be considered in case of emergency and urgent shipments to be sent within and outside the country
Technical Analysis
y Incentives and Concessions y Project selection depends on attitude of government, industry policy and incentives provided to entrepreneurs y Government policy
y
y y y
Set up new projects in backward or tribal areas which may have a bearing on balanced regional development Undertake new venture set up from beneficiaries point of view Preferential treatment to one particular sector of the economy Various incentives and concessions given by State and Central Governments
assistance Transport subsidy for transporting raw materials and finished goods between railheads Income tax exemptions extendable to the first 10 assessment years Purchase of machinery and ancillary on hire purchase basis Preferential treatment for import of raw materials, components Price preference on government purchases Sales and other tax exemptions Interrupted supply of power at concessional rates
y y y y
estates development on lease and subsidized rent basis Availability of water, with exemption from paying cess for five years from commencement of project Loan assistance to technical entrepreneurs Concessions to small scale units in terms of participation in equity up to 50% Investment subsidy to units located in backward areas Extending export support
Technical Analysis
y Environmental Considerations y Severe environmental problems with advancements in modernization and technological revolution y Concerns about environmental hazards should be a major scrutiny area for new proposals involving chemicals y Need to take care of environment related aspects like rehabilitation, resettlement and compensation for displaced community have to be considered in the cost of the project
Technical Analysis
y Climatic and Natural Hazard Considerations y Various climatic factors like temperature and humidity have to be considered y Some projects require cool and dry place, while others require to be set up in areas prone to natural calamities like earthquakes, floods, cyclones, etc
Technical Analysis
y Technological Aspects y Can include selection of process technology, cost and size of plant and equipment, foreign exchange requirements, construction schedules, layout designs, among others y Selection of appropriate technology is not an easy task y E F Schumacher technology should
y y y y y
Utilize local raw materials Utilize local manpower Cater to goods and services for basic needs Protect ecological balance Be harmonious with social and cultural conditions
maintain
Technical Analysis
y Technical Aspects y Technology like any other commodity is highly priced and need oriented y Select indigenous technology as far as possible y If foreign technology to be resorted, adapt it, not adopt it y Investments for projects have to be analyzed with regard to size and cost of plant and equipment
Market Analysis
y Demand and supply analysis y One of the most essential dimensions for the success of a project y Makes an attempt to determine whether the proposed project would produce the goods and services at a time, price, place, quality and quantity for which there is a potential demand y Forecasts have to be made about existing and potential demand and supply of goods in a systematic and organized manner y Forecasting of demand and supply facilitates in reducing chances of committing errors
Market Analysis
y Demand and Supply Analysis y Lot of information to be obtained concerning buyers, consumers and sellers y Information gathered through well established techniques of research methods y Data obtained through secondary and primary sources y Secondary data provides clues to existing information on facilities, through reports, surveys, periodicals, guides
Market Analysis
y Market Surveys y Primary data collected through market surveys and sometimes, through personal observation y Surveys can be ad hoc or regular in nature y Can be classified as Sample Surveys, Consumer Panels and Retail Audits y Consumer panels and retail audits are regular surveys with a permanent sample of consumers and retailers, asked to provide required information
Market Analysis
y Sampling Scheme y Sampling scheme and size chosen taking care of constraints of time, resources, reliability and accuracy of data from various categories of respondents y Sampling techniques are used like quota sampling, random sampling, cluster sampling, systematic sampling and stratified sampling
Market Analysis
y Data Collection y Data to be collected from sources from a variety of methods, within the limitations of time, resource and efficiency y Mailed questionnaire, personal interviews and telephonic interviews can be conducted y Questionnaires and schedules carefully and cautiously developed for data analysis y Use open-ended and closed-ended questions to elicit views from respondents y Personal interviews conducted with the help of a structured schedule, partially structured schedule or an unstructured schedule
Data Analysis
y Data obtained through primary and secondary sources processed, analyzed and interpreted using a number of statistical tools and techniques y Correlations y Regressions y Econometric methods y Averages y Frequencies y Ratios y Analyzed data presented in the form of a report, supported by tables, charts, graphs, depicting trends and highlights of data gathered
Economic Analysis
y Determines viability of a project over a time period y Intended profit and loss used as basis for deciding the
Economic Analysis
y Capital Costs y Costs incurred before the commencement of the commercial production y Categorized under five categories
y y y y y
Preliminary expenditure Land Plant Cost Equipment Cost Construction expenditure, including townships, engineering and project management
Economic Analysis
y Working Capital Requirements y Derived from data relating to
y y y y
Requirements of inventories Reserves of fuel or raw materials Spare parts Cash needs in production and marketing
Economic Analysis
y Operating Costs y Those that are incurred once the project commences production y Can be broken into direct and indirect costs y Direct Costs
y y y
Economic Analysis
y Operating Costs y Indirect Costs
y y y y y y y y y y
Cost incurred on supervisory and account staff Stores operation Technical staff Rentals Utility Consultant fees Interest on working capital Materials Transportation Sales Promotion and Advertising
Economic Analysis
y Operating Costs y Have to be worked out under two sets of formats
y y
Indicating cost on the basis of prices prevailing in the year Prices that are likely to be incurred at the time of actual commissioning of the project
Economic Analysis
y Operating Revenue y Worked out in the light of likely sales volume and price of end products, adding minimum margin to capital investment y Freely competitive climate, assured selling price has an important bearing on commercial profitability calculations
Economic Analysis
y Depreciation and Taxes y Adequate provision for depreciation and taxes to be made y Depreciation on plant and machinery, godowns, civil works, to be made as per norms fixed by Government y Taxes include
y y y
y Have to be shown in current expenditure y Income tax to be deducted for determining net profits
Economic Analysis
y Profits y Factors affecting economic proposition of an investment project include
y y y y
Financial Analysis
y One of the acid tests in the process of scientific
management, investment policy and decision making y Carried out on basis of solid data supplied by investor and consultant y Various tools employed in financial analysis y Funds need to be generated before employing financial analysis
Financial Analysis
y Funds procured through two sources y Equity y Debt y Equity y Share capital held by the owners and the public y Does not carry repayment obligation y Raised through issue of shares to public y Public organization entire share held by the Government
Financial Analysis
y Debt y Borrowings from institutional agencies, financial institutions, public y Generally in the form of debentures, bonds, deposits y Secured or unsecured in nature y Carry a repayment obligation after a fixed period or at regular intervals with interest y Government subsidies and grants facilitate promotion
Financial Analysis
y Expenditure can be divided into three phases y Pre-investment phase
y
Expenditure on conducting surveys, feasibility studies, technoeconomic surveys, consultancies, registration fee of company, cost of licenses, trade marks, patents Consumes maximum capital Responsible to provide a basic edifice of the project Capital expenditure non recurring in nature Purchase of land, buildings, civil works, machinery and equipment, ancillaries and contingencies
y Construction Phase
y y y y
Financial Analysis
y Three Phases of Expenditure y Operational Expenses
y y
Expenses are recurring in nature For raw materials, fuel, administrative and operative costs, maintenance, interest liability, depreciation
y Capital needs for projects grossly underestimated y Terms and conditions governing foreign exchange or foreign
loans not well spelt out y Most projects evaluated right from commissioning, irrespective of it having achieved rated capacity or not
Financial Analysis
y Sales and Distribution Costs y Expenses related to selling, distribution, manufacturing processes y Also includes general and administrative expenses y All costs, expenditure plans and overall likely
Financial Analysis
y Financial analysts rely on these documents for
comparative appraisal y Constitute the financial profile, making it easier to evaluate operational, financial and investment strategy of a given project
Financial Analysis
y Balance Sheet y A snapshot of an enterprise ant any given point of time, listing assets as well as liabilities y Assets fixed, current, others like investments, cash, a/c receivables, inventories for sale, etc y Liabilities loans payable within a period of one year
Financial Analysis
y Income Statement y Statement of actual operations of an enterprise for a year y Gives a birds eye view of
y y y y
Total sales Cost of goods sold Operating and other expenses Gross / net profit and loss, before and after interest, depreciation and tax Also indicates growth and healthy development of an enterprise
Financial Analysis
y Cash Flow Statement y Depict changes accruing in the cash position of the enterprise in a year y Cash acts as fuel on which projects run and has to be kept ready all the time y Very useful to
y y y
Determine amount of cash needed to start the enterprise Plan for timing of loan funds Ensure project cash flows are met and cash will be available to meet payments
Financial Analysis
y Commercial Profitability y Intended direct benefits that a project is likely to achieve at the prevailing market prices y Includes investment profitability analysis and financial analysis y Investment profitability analysis aims at assessing the earning power of resources deployed for the project y Financial analysis focuses on the financial features for smooth implementation and operation of the project
y y y y y
Report Design
y Project report design not an easy task y Requires constant attention of designers, well acquainted
with the organization, objectives, problem areas, responsibility and authority relationships of the receivers and senders y Care to be taken to ensure active involvement of all concerned y Everybody to be clear about need and usage of the report
Report Design
y Project reports to be suitably designed for various
departments and management levels y Preparing reports without giving weightage to expectations of various stakeholders considered suicidal for an organization y Can create problems like duplication, superfluous paper work, wastage of time as well as resources
Report Design
y M P Martin guidelines for preparing a project report y Effective report will effectively take care of y The use to be made of the report y Complexity / gravity of the problem y Need and temperament of the person for whom the report is being prepared
report
y Project title
y y y y y
General style, layout and wording as simple as possible Effectiveness dependent on achievements in this respect Using graphs instead of statistical arrays Should be purposeful, brief, consistent with pertinence and clarity Format should be one that can easily get the bird s eye view Produce precise and concise statements, leaving nothing to chance
y Brevity
y
y y
Reports may not require a very high degree of accuracy; past performance used as a guide to the future Clarity improves if unnecessary details are avoided; e.g. correct figures up to paisa for large amounts Should not involve excessive cost of preparation nor achieved at the sacrifice of promptness in presentation
y y y y
Total duration of the project; lifecycle is short, say one year, sufficient to have 20 25 reports In case of complex projects, frequent reporting may be required, a week s or fortnight s gap The frequency with which the recipient requires information Some data have a natural cycle from a report point of view; e.g. invoices Cost and time involved need to be considered Is also a must for projects that are running faultlessly, at predetermined intervals to make management aware of ongoing activities
sound basis y Figures reported by different departments should be properly coordinated y Unrelated or uncoordinated figures lead to errors and misunderstandings, undermining confidence
Market imperfections Externalities Taxes and Subsidies Concern for savings Concern for redistribution Merit wants
SCBA
y UNIDO Approach y Released two books Guidelines for Project Evaluation and Guide to Practical Project Appraisal, in 1972 and 1978, respectively for focusing on SCBA in developing countries y Involves five stages
y
y y y
Calculating financial profitability of the project measured at market prices Obtaining net benefit of the project measured in terms of economic (efficiency) prices Adjustment for impact of project on savings and investment Adjustment for impact of project on income distribution Adjustment for impact of project on merit goods and demerit goods whose social values differ from their economic values
SCBA
y UNIDO Approach y Stage1 is the same as the financial evaluation discussed y Hence, the focus of SCBA will be on the remaining stages y Net Benefit in terms of Economic (Efficiency) Prices
y
y y
Market prices represent shadow prices only under conditions of perfect market economy Perfect market economy not fulfilled in developing countries Hence, need to develop shadow prices for measuring net economic benefit in terms of these prices
SCBA
y UNIDO Approach y Shadow Pricing basic concepts
y y y y y
Choice of Numraire Concept of Tradability Sources of Shadow Prices Taxes Consumer Willingness to Pay
One of the most important aspects of shadow pricing Is the unit of account in which the value of inputs or outputs is expressed Following questions to be answered to define numraire y Unit of currency used to express costs and benefits y Measure costs and benefits in current values or constant values y Should costs be evaluated on the basis of the present or future y How will the income from the project be used consumed or invested? y Reference of group against which the income of the project should be measured UNIDO specification Net present consumption in the hands of people at the base consumption level in the private sector in terms of constant price in domestic accounting rupees
Key issue, whether a good is tradable or not If tradable, international price measure of opportunity cost to the country Tradable good is imported, possible to substitute with domestic production or vice versa Tradable good is exported, possible to substitute with domestic consumption or vice versa International price also referred to as the border price, representing real value of the good in terms of economic efficiency
Increase or decrease the consumption in the economy Increase or decrease production in the economy Increase or decrease exports and imports
pricing is Consumer Willingness to Pay y If impact is on production, basis of shadow pricing is Cost of Production y Impact is on international trade, basis of shadow pricing is foreign exchange value
Taxes pose a lot of difficulties Include taxes if projects result in diversion of non-traded inputs, which are in fixed supply from other producers or are added to non-traded consumer goods When project augments domestic production by other producers, taxes excluded Fully traded goods, taxes are ignored