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Website:
www.briefingsmediagroup.com
Human resources Industrial safety Healthcare facility managers Residential painting contractors
Congratulations!
You Survived . . .
bursting of the housing bubble financial crisis jobless recovery rise of search
Sources: Consumer data: PIB. BtoB data: BIN. 2011 PIB thru June, BIN thru April
Advertisers
Many more places to advertise
Checklist Item #1
Identify Your Growth Areas Review Your Revenue Streams
Advertising Print Online Circulation Subscriptions Single Copy Events Ancillary Products
2011 Conference & Expo
Checklist Item #1
Where is revenue growing?
Or remaining stable? Flat is the new up!
Which revenue streams generate the highest contribution? What will it take to accelerate growth?
FOCUS!
2011 Conference & Expo
Checklist Item #2
Review Your Competition Your competitive set has probably changed
596 magazines closed in 2009 176 magazines closed in 2010
Checklist Item #2
Review Your Competition Case of PWC vs. American Painting Contractor
Our head-to-head competitor Residential painting contractor market
Checklist Item #2
Review Your Competition Let your customers define your competition
Survey readers to identify where they are getting the content they want Track circulation & mailing statements Survey your advertisers to identify where they are spending their money Monitor ad spending by key accounts
Checklist Item #3
Plot Competitive Moves Defend against attacks Go on the offense to exploit your strengths
Checklist Item #4
Evaluate Your Core Product How does it measure up?
In the eyes of readers? In the eyes of advertisers?
Survey, survey, survey Invest in upgrading the things your customers care about
Checklist Item #5
Evaluate Your Staff Can they execute your strategy?
Editorial: Deliver quality content in multiple formats (print, web, etc.) Ad sales: Sell print and digital? Sponsorships and ad schedules? Circulation: Develop audiences across all platforms?
Checklist Item #6
Surround Your Audience Be there wherever they turn
Strong print presence Strong online presence Events Ancillary products Social media
Checklist Item #6
Surround Your Audience What about:
Tablet editions? Apps? Mobile?
If your strategy is Me, too NO If they support your overall plan MAYBE
2011 Conference & Expo
Checklist Item #7
Consider Partnerships Extend your reach with a modest investment
Next step:
Website redesign
UP DOWN UP
National seminars Regional seminars Videos & multimedia programs Audio conferences
Whats Next?
e a survivor!
2011 Conference & Expo
Thank You!
Frank Finn, EVP & COO Briefings Media Group, LLC ffinn@briefingsmediagroup.com 804-762-9600 ext. 249