Competitive Analysis Of Yippee Noodles

Presented By: Dipesh Vageriya Roll No.: 1649 FMS-IRM, Jaipur

ITC
One of India s most valuable and admired companies

 Formerly known as Imperial Tobacco Company of India Limited (ITC). (ITC).  ITC stands for Indian Tobacco Company of India Limited. Limited.  One of the 8 Indian Companies to feature in Forbes A-list for 2004  Only Indian FMCG Company to feature in Forbes 2000 List  One of the foremost in the private sector in terms of :


Sustained value creation (BT-Stern Stewart survey) Operating profits Cash Profits To fund its cash guzzling FMCG start-up, the company is still dependent upon its tobacco revenues. Cigarettes account for 47 % of the company's turnover, and that in itself is responsible for 80% of its profits

ITC Business Portfolio

Cigarettes Foods Personal Care Lifestyle Retailing

Education & Stationery

Matches

Incense Sticks

Hotels

Paper & Packaging

Agri Business

Information Technology

Major Player In India

Maggi Foodles Knorr Soupy Noodles Top Ramen Nestle Horlicks HUL Indo-Nissin

Market Share
Sales
Other 10%

Yippee 15%

Maggi 75%

Objective of the Research

Primary
To study distribution practices of the ITC & Contrast with nestle and other companies To identify factors influencing retailers brand choice. To examine comparative service quality across retailer base. To provide necessary policy implications to augment brand image of Yippee after research is carried out.

Secondary
To ensure availability and visibility of ITC s Noodles at Retail outlets. To offer suggestions for increasing market-share of ITC in Noodles Industry

RESEARCH METHODOLOGY
Research Design Area of Sampling Exploratory
Research Instruments
Questionnai re Personal Interview

Jaipur

Sampling Technique
Bar Graphs

Convenient Sampling
Data Source

Tools & Technique

Primary Secondary

Pie Charts Percentages & Average

Sample Size

453

LIMITATION OF THE STUDY

Non response:
Out of the total respondent surveyed some of them were not cooperative due to which accurate prediction was not possible

Biased Response:
The responses given by the respondent are assumed to be true however chance of getting false and biased information can t be look fully.

Confined Study:
The study was confined to the Jaipur city only.

ANALYSIS AND INTERPRETATIONS

SALESMEN S VISIT TO THE MARKET

HUL 380 DS Visit Nestle 338 ITC 453 0 100 200 300 400 500

DS Visit in a week
0 0 0 20 Thrice a Week 0 0 50 51 0 302 287 453 0 100 200 300 400 500 HUL Nestle IT

More

Twice a Week

Once a Week

Availability of Product
Availability Of Product

HUL

170

Nestle

453 Availability Of Product

ITC

250

100

200

300

400

500

Preferred company
HUL Prefered Company 5% ITC 20%

NESTLE 75%

Total outlets 453

ITC 90

NESTLE 340

HUL 23

FACTORS AFFECTING PREFERENCE AMONG RETAILERS

Consumer Demand 17% Schemes 33%

Good Services 44%

Price Differentiatio n 6%

TOTAL OUTLETS FAVORONG ITC 90

Consumer Schemes Demand 15 30

Price Differentiation 5

Good Services

40

TOTAL OUTLETS FAVORONG NESTLE 340

Consumer Demand 320

Schemes

Price Differentiation

Good Services

20

Schemes 7%

Nestle

Consumer Demand 93%

Grievance handling by DS
ITC Total 453 Yes 350 No 103 Total 338 Nestle yes 290 no 48 Total 380 HUL Yes 300 No 80

No 23%

ITC

Yes 77%

No 15%

Nestle

Continue

Yes 85%

No 21%

HUL

Yes 79%

Time Gap between order captured and delivery

250

220 200
200

180 120 100

150

100

60
50

63

50

60

50 28

ITC Nestle HUL

40

0 0 0
0

Same day

1 Day

2 Day

3 Day

More

ITC Same day 1 Day 2 Day 3 Day More 0 120 220 63 50

Nestle 0 200 60 50 28

HUL 0 100 180 60 40

One Time Full Delivery

300 250 210 200 150 100 50 0 ITC Nestle HUL 243 200 250

138

130

YES NO

Payment Term
ITC Only Cash Only Credit Cash + Credit 159 172 122 Nestle 250 30 58 HUL 200 120 60

Payment Term Of ITC

Cash+Credit 27%

Only Cash 35% Only Credit 38%

Cash+Credit Payment Term Of Nestle 18% Only Credit 9% Only Cash 73%

Continue

Cash+Credit Payment Term Of HUL 16% Only Cash 52%

Only Credit 32%

Credit Period
One week ITC Nestle Hul 170 50 110 Two week 80 30 50 Three week 44 8 20 More 0 0 0

Credit period of ITC

Three week 15%

Two week 27%

One week 58%

Three week 10%

Credit period of Nestle

Continue

Two week 34%

One week 56%

Three week Credit period of HUL 11% Two week 28%

One week 61%