Tata Motors launches its first truck in collaboration with mercedes-benz

Founded : 1945 Founder : JRD Tata Headquarters : Mumbai,india key people : Ratan Tata,chairman Parent : Tata Group

Subsidiaries : Jaguar and land rover Products :automobiles and engines Revenue :Rs. 123,133 crores(2008-09) Net profit :Rs. 9,274 crores(2008-09)

In India

Northern Region

New Delhi Chandigarh Jaipur Lucknow

Western Region

Mumbai Pune Nagpur Indore Ahmedabad Raipur Bangalore Hyderabad Cochin Chennai Madurai Salem Coimbatore

Eastern Region

Kolkata Orissa Patna

Southern Region

In world

UK South Korea Russia Europe Africa the Middle East South East Asia South Asia South America.

y Passenger cars and utility vehicles y Tata Sierra y Tata Estate y Tata Sumo y Tata Safari y Tata Indica y Tata Indigo y Tata Indigo Marina y Tata Winger y Tata Magic y Tata Nano Tata Xover y Tata Xenon XT y Tata Xover (2009)

Global Footprint
OTHER COLLABORATIONS/M&A & JVs Tata Daewoo Commercial Vehicle Hispano in Spain & Marcopolo In Brazil JV with Jardine Matheson for ConcordeMotors Technology Tie Ups at Spain,Italy North Africa Egypt West Africa Senegal LATAM Brazil West Asia Saudi Arabia Iraq, Iran South Africa South Africa* East Africa Kenya* South East Asia Malaysia* Thailand South Asia Bangladesh * Nepal, Sri Lanka West Europe U.K. Italy Russia* Ukraine* Central Asia Afghanistan Uzbekistan

East Asia China South Korea*

y India's largest automobile company, is to be "best in

the manner in which we operate, best in the products we deliver, and best in our value system and ethics."

y Marketing channel. y Large product range. y Price competition. y Changing scenario of industry. y Upgrading products.

Strength
y Intensive management

Weakness
y Passenger car products. y Luxury car segment.

development.
y Alliance with Italian fiat. y Domestic sales. y The internalization. y Safety standard.

Opportunities
y Addition of luxury brand

Threat.
y Competition. y Sustainability &

in portfolio. y Acquiring of Daewoo motors. y Cheapest car in portfolio. y Environment friendly.

environmentalism. y Rising prices.

y Growth Opportunity y Competition. y Strategic vision. y White skin advantage. y Economic of scale.

Modes adopted
STRATEGY
R&D Strategic partnerships Joint ventures Acquisitions Intensive management development

International Orientation
Ethnocentric

Polycentric

EPRG

Regiocentric

Geocentric

Tata Motors has been at the forefront of the Indian automobile industry's anti-pollution efforts by introducing cleaner engines. Therefore Tata Motors Limited is always committed to understanding customer needs. The name of TATA itself says it all
Trust Acceptability Transparency Accountability