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PowerPoint Diagram Pack

SWOT Analysis
Strengths Weaknesses

SWOT analysis is a strategic planning framework used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business or business initiative. Includes instructional and template slides.

Opportunities

xx x

Threats

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SWOT Analysis Introduction

What It Is The SWOT (Strengths-Weaknesses/ Opportunities and Threats) analysis is one of the earliest strategy frameworks: Developed in the 1960s at Harvard Business School by Learned, Christensen, Andrews, and Guth. Gives basic directions for structuring strategic analysis. The underlying theory is that assessment of competitive position should combine both an external and an internal analysis: Internal Assessment Weaknesses Strengths External Assessment Opportunities THIS IS A Threats Why We Use It Derives insight into a companys competitive position.

Strengths & Limitations Strengths: Provides a good summary. Efficient for expository purpose.

PARTIAL Needs to be compared to how industries create PREVIEW

value i.e. what are the industry CSFs

Limitations:

You can preview the full PowerPoint documenttool than analytic and Better as a facilitative Strategic download it at http://learnppt.com/powerpoint/ this analysis Client has often already done Choices learnppt.com

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SWOT Analysis Definitions

DEFINITIONS STEPS TO CREATE MATRIX

Strengths

Characteristics of the business or team that give it an advantage over others in the industry

Relying on findings from related analytics, produce an overview of: The companys strengths and weaknesses, regarding in particular: Value chain Financials

Weaknesses

Characteristics that place the firm at a disadvantage relative to others

Organization Capabilities Portfolio Opportunities/threats in the industry, focusing in particular on: Competitors moves (past/current/forecasted)

Opportunities

External chances to make greater sales or profits in the environment

Prioritize each element after validation with industry experts: Greatest strengths and opportunities Most important weaknesses and threats

Threats

External elements in the environment that could cause trouble for the business

THIS IS A PARTIAL PREVIEW

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SWOT Analysis Illustrative Output

Company: A
Strengths 2 strong products Dynamic management team Weaknesses High production costs Geographical position

Opportunities Growing Asian markets Diversification into service Increasing demand for service THIS IS A PARTIAL

Threats Competition in ex-USSR

PREVIEW

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SWOT Analysis Strategic Options by Quadrant

Opportunities

Threats

SO strategies
Perception of opportunities using the strengths Expansions/ investments

ST strategies
Leverage strengths to neutralize or reduce environmental threats Use of relationships to influence environmental conditions

Strength

Use of trends via existing resources

WO strategies
Reduction of company weaknesses to use opportunities

WT strategies
Reduce weaknesses to mitigate threats

Weaknesses

For example, reduction of own Disinvestment strategies bureaucracy (weakness) to be THIS IS A PARTIAL PREVIEW more responsive and use market opportunities You can preview the full PowerPoint document and

download it at http://learnppt.com/powerpoint/

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SWOT Analysis Top Tips

Potential Insights Analytic key to obtain a quick grasp of the companys position in its industry: Highlight areas for development. Do: Start by defining the market and boundaries. Access all client data. Call market research firms for free contents pages of their reports. Focus on trends (what's changing? why?) Limit the number of elements in each section (max 5) Competitors analysis sources. Clients market research data. Market research firms. Focused market interviews. Database searches.

Hints and Pitfalls

Data Sources

Related Analytics

Porters five forces PEST Competitors comparison Capabilities analysis PARTIAL PREVIEW THIS IS A Value chain Financial/ratio analysis You can preview the full PowerPoint document and Break-even analysis download modeling it at http://learnppt.com/powerpoint/ Scenario

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END OF PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/

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