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On CONSUMER BEHAVIOR FOR CADBURY CHOCOLATES WITH SPECIAL REFERENCE TO NOIDA AND GHAZIABAD Faculty Guide :- MR. GAURAV CHANDHIOK
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T h e s
u d y w a s c o n d u c
e d f o
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K a u r ( J a s ) , ( S e p t e m b e r
Literature review
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C h o w d h u r y ( 1 9 9 4 ) , d i
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E v e r s i n c e 1 9 4 7 t h e C a
Company profile
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PRIMARY DATA: Data was collected by means of questionnaire which was close and open ended both. My sample size is of 60 respondents, who were interviewed by means of the questionnaire. This project required me to personally visit the modern retail outlets of Noida and Ghaziabad to examine the behavior of customers. Market research was conducted in Spensers and Big Bazaar of Pacific mall , E.D.M. mall , Jaipuria mall , G.I.P. Noida & Shipra mall. SECONDARY DATA: Internet, Book and journals. The questionnaire had been formulated to find out the products acceptance in the market by customers of different age groups, preferences and thus formulating the analysis.
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SAMPLE SIZE
The sample size of the survey was 60. Random Sampling. The research which has been followed is a descriptive type of research.
SAMPLING METHOD
DATA ANALYSIS:
The Statistical Package for Social Sciences (SPSS17) was used for analyzing the data.
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Analysis
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INTERPRETATION:24 people out of 60 (40%) likes Cadbury chocolates because of its quality. 34 people out of 60 (60%) likes Cadbury chocolates because of its taste.
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no. of respondents
I N T E R P R E T A T
10 9 8 7 6 5 4 3 2 1 0
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10 9 no. of respondents 8 7 6 5 4 3 2 1 0
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9 p e o p l e o u t o f 3 9 ( 2 3
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No. of people
I N T E R P R E T A T I O
10 9 8 7 6 5 4 3 2 1 0
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C a d b u r y h a s a s t r o n g
2006 Prentice Hall, Inc.
Conclusion
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C o m p a n y m u s t p a y a t t e n
Recommendations
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