Book review on CREATIVITY AND PERSONALITY

Presented to: Mrs. Neelu Pandey

presenting by: Manoj Malav

 Name of the book: Creativity and Personality

Edition: First edition

Author: M. Asch

Publication: IVY Publishing House, New Delhi

Distributors: Sarup & Sons, New Delhi

CHAPTER 1 Learning to be creative

You have creativity How to learn creativity Why do weird things Enforcement never help Encourage for creativity

Chapter 2 Imagination and creativity in education

Creativity is an exciting process. To observe it,

recognize it or experience it are some of the most satisfying aspect of human condition....we are just beginning to understand the value of the emotion components of the creativity.( Sandra W. Russ, Ph.D., professor of psychology at case western reserve university) Creativity depends on a merging of influence and reason. ( Janas Salk, Ph.D. , founder of the salk institute for biological studies and the author of the anatomy of reality)

CONT
The ability to exercise imagination and creativity

has a strong impact on our lives

Creativity includes flexibility, divergent thought,

originality, and the ability to organize perception

and emotions
Environment, intuition of mind, imagination is the

major source for development of creativity

Chapter 3 Fifteen ways to leave your.......Un- creativity

1. Creativity triggers: add, subtract, empathize, animate, superimpose, substitute, fragment, isolation, distort, disguise, parody, lie, metamorphose ,repeat, combine 2. Unconscious problem solving: think hard about your problem then stop thinking about it, then forgot it for a while or go for sleep after telling yourself to wake up with new idea. 3. TRIZ method: consider (1) that systems evolve uniformly and (2) an inventive problem represents conflict between new requirements and old systems. Solution may come from investigating

CONT...
4. The eight step basadur simplex problem solving process: Find the problem Find the fact around problem Define the problem Find ideas Evaluate and select solution from ideas Plan action Gain acceptance for the solution Take action on the solution

CONT...
5. The golden egg: reframe problem so it doesnt look like a problem 6. The bucky fuller linking approach: all things, regardless of their dissimilarity, can be linked together either symbolically, physically, or psychologically, said Buckminster fuller 7. Storyboarding: the point is to be able to glance at the board and quickly see what is going on and how you can add to it. You can use it to immerse yourself and your group in a problem, then to plan, brainstorm ideas, create communication, and organize. 8. Sensanation- A technique created by Mike Vance: think about your problem in terms of your five sensestaste, feel, smell, look, sound

CONT...
9. The why question: ask why five time Eg. I ate Apple Why?-I was hungry Why?- I skipped lunch Why?- I had to meet deadline Why?- I was afraid Id get fired if I missed it. Why?- Im afraid of my Boss 10. The William Gordon synectics theory: creative output increase with awareness of psychological processes that control behaviour. 11. The six basic question: why, what, where, when, how, and why

CONT...
12. Attribute listing: list out the current attribute and think about the possible changes in each attribute. It develops new product 13. Mind mapping: use one word per line and connect it to other words. Include lots of color and images. Its lot like a storyboarding. 14. Creative problem solving in a Business: start solution search from end users. Define problem, get good ideas for solving problems from end users, think multiple solution

CONT...
15. Fuzzy thinking: ( pioneered by Lotfi Zadeh): Ask true or false questions, then look for answers that demonstrate immediate levels of trueness and falseness. If you wonder about the value of fuzzy logic, its what make evaluators and car with antilock braking systems stop smoothly.

CHAPTER 4 HOW LEADER CAN SUPPORT CREATIVITY

1. 2.

3.

4.
5.

Encourage your staff to learn about and improve their own creative processes. Show your own creativity to your staff like how top manager level taking classes in figure drawing Reward for creativity even when they fail. Always ready to expose your organization to new environmental conditions Always think on new and fresh ideas to deal immediately and effectively with endless changes of todays business

CONT.
5. Hire speakers on creative talk. You can hire them from your competitor, to understand creativity of both companies. It helps to prevent entry of new players by mutual understanding 6. Schedule creativity: just call to some key players and ask them for ideas. Do it regularly enough that they come to expect that call from you 7. Ask your staff for different creations 8. Boost your visibility: by schedule visit in organization, you can ask staff or observe for new creation 9. Do a creative visit: find out where most of your ideas are coming from and why.

Chapter 5 The importance of reinvesting the wheel

To cut the costs of development and producing

anything new, its important to make sure youre not duplicating effort or even violating a copyright or patent. Creativity block: irrational inhibitors of creativity are more important than the rational ones. The emotional element play vital role for creation of new ideas. But people afraid of rejection of their ideas so they stopped thinking The cost of limiting creativity: if one company stop thinking on new ideas, it also affects other industries

CONT.
Busting the idea dam: if you are lead product

development team, encourage your team for brainstorming new ideas In business environment is changing day by day and creativity is become very important in that scenario when problems come. If we try to solve the problems when trouble comes then it involves lot of funds and doubting on success of plan. If you take brainstorming season before them it becomes easier.

Chapter 6
Creativity and criticism in writing education
Creativity and criticism in writing education Role of literacy experience for criticism. Necessity of training-vacuum Analytic approach for criticism

Chapter 7 Inspiration
The intellect of the wise is like glass: it admits the light of heaven and reflects it HARE following articles are example of how we can cultivate this element of the creative process and incorporate it into our daily life
Creative mind has the spirit of warrior (qualities like

clear goal, fearless determination, and willingness). Myths exert the powerful force on the mind and pull you in stories and concentrate your imagination

CONT
Our subconscious mind makes us stronger then we

appear in reality and we can create our activities by controlling subconscious mind. This change will make drastic positive change in our creativity. We should apply our creative thoughts in our daily life and we can change any circumstance in our life. We have to compile the literature regarding creativity processes used by various renown geniuses.

CONT
Creativity sanity is a personal testimony of how

the creative impulse allowed the author to rise above a very negative environment and find joy as a result. We have experienced our will at the time to overcome difficult circumstance. Control your thought direction as like you controlling breath. Study the work of genius people and prepare your own perception and feel truly inspire.

Chapter 8 Creative will

Importance of willingness. Persistency and clear goal Strong determination Eg. Dr. Glenn Cunningham-run the worlds fastest

mile

Chapter 9 Creative breath

creativity needs clear unobstructed mind mind for fresh thinking. Here are three methods for increasing brain

hormonal and hemispherical balance.

One method is slow deep breathing, holding the

breath momentarily between breaths. Holding the breath oxygenates the brain and facilitates clarity. Breathe through alternative nostrils. Relax and hold the breathe as long as possible.

Chapter 10 Studies in genius

most brilliant artist of all time M.C. Escher.-the

epitome of open and enchanted mind. He work is the perfect form of the self portrait. He embellished his work with imagination and stretched the limits of artistic expression. Study others work and develop your own way

Chapter 11 Creativity, innovation and problem solving

Apply your creativity to solving the problem of end

users. First find out the problem and customers need, restate it and find creative way to solve it First stated problem is rarely a true problem. So have to find out real problem by restate the problems again and again, By asking frequent question from relevant respondent. For solving problem creatively we should use different tools, tricks, procedure for analysis.

CONT
Scan your environment for getting good ideas; it

may be from your competitors, peers, literature, your own subconscious mind. Serendipity is process for coming with new ideas, but it your open mind and power of imagination. In this you can learn from nature by solving its unsolved problems We should try to find more than one solution for one problem because it decrease your risk. In initial stage respondent are encourage to throw and idea. And letter analyses, modify, improve and combine them for producing final solution.

CONT
Study the patent and projects of others and try

find out the some innovative from it. When we apply creativity somewhere we should think on profit point of view because it is the ultimate goal. E.g. Newtons low inspired by a combination of visual images:Newtons gravity concept is came out when he observed an apple falling and the same time noticed the moon in the sky

THANK YOU