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These services are offered by the financial institutions which also include Asset Management as well as liability Management Companies. Lease financing, mutual funds, merchant banking, etc., are a few examples of Asset Management Companies and discounting of bills, acceptance houses are a few examples of liability management companies. In other words, these services are provided by stock exchanges, financial institutions, insurance companies and banks.
The various cards issued by Banks and Financial Institutions can be enumerated as follows :
Credit Card Visa Card ATM Card Gold Card Business Card International Card Master Card Debit Card Prepaid Card Smart Card Silver Card etc.
On the basis of the usage and the facilities provided, these cards can be broadly grouped into four main categories :
Now a days world is globalized in the college , give the facility to students for the paying their fees by the student credit cards. In the metrocity of India students use credit cards to purchase books and computer softwares .
14%
13%
21%
16%
10%
9%
6%
7%
By 2005-06 year, 31% of students have a balance of 10000-50000 1 in 8 students owe, 50000 or more In one day person can withdraw 15000 on student credit card.
11%
The usages of plastic cards have made financial transactions much more easier and convenient but their use is not free from difficulties. There are some problems and risks attached with their use like :-
1. Usage problems as they are technology dependent. 2. Security problem i.e. the user faces danger of fraud. 3. Validity period problem and renewal of expired cards. 4. Wastage of money (If the card was not properly utilized). 5. Thoughtless Buying i.e., encourages impulsive purchasing. 6. Costly (high interest rates and service charges). 7. Financial problems (customer may overdraw the account). 8. Acceptance problems (not acceptable by all merchants). 9. Non-disclosure of detailed billing procedure
II DESCRIPTIVE SURVEY OF CROSS SECTIONS OF CUSTOMERS In order to know the aforementioned dimensions, claims, etc. of the plastic cards used for financial services in real life situation, a quick descriptive survey of 50 respondents of Mehsana city using the cards was conducted by administering structured questionnaire. The respondents belonged to cross sections of the society in terms of sex, age, education, income status and employment.
(1)
Credit Card Visa Card ATM Card
Gold Card
Business Card International Card Master Card
34
30 40 68
10
6 22 18
24
24 18 50
Debit Card
Prepaid Card Smart Card
84
52 30
68
20 18
16
32 12
From Table I, it was found that the respondents were very much familiar with ATM Card, credit card, visa card, debit card, master card and prepaid card while less number of persons were familiar with other types of cards mentioned in the table. As against their familiarity, the uses of the cards were limited to ATM Card, Debit Card and Credit Card only, while other cards were used by them less in number. When compared the usages with the familiarity, ATM Card, Debit Card, International Card, Gold and Business Cards were found more prominent. Relatively speaking, the respondents usages of the cards in relation to their familiarity were found less in the cases of master card, visa card, prepaid card and credit card.
TYPE OF FACILITIES AND SERVICES ATTACHED TO THE CARD The respondents used these cards for availing of the financial services with specific facilities and services attached to them, as shown in Table II.
Ease in Payment Emergency Cash Withdrawal Discount facilities Service Over Phone Shopping Convenience
3 2 6
3 5 1
5 4 6
1 2 5
5 1 17
53 37 131
On the basis of the rank order method, the respondents revealed their preferences for the different facilities and services attached to the use of the plastic cards for financial services as follows :
24 Hour Service. Travel privileges Emergency Cash Withdrawal. Ease in Payment Shopping Convenience.
the respondents experienced different types of problems while using these cards and their responses were shown in Table III
Table III RANKING OF PROBLEMS FACED BY THE RESPONDENTS WHILE USING VARIOUS TYPES OF CARDS
Problems I No. of respondents giving Ranks II III IV V Total of Rank Values Average Value Adjusted Average Value
Memorizing the PIN Danger for Fraud Disposal and renewal of expired cards Usage problems Costly
10 14 2 16
11 11 5 8 8
7 6 11 8 2
4 5 10 8 4
2 5 9 5 5
79 99 130 97 79
Infinite
0.14 (1)
Acceptance problems
Problem in locating ATM centers at New Places
7
-
15
-
5
3
3
2
5
2
64
17
1.82
2.42
0.26 (4)
Infinite
As per Table III, the respondents revealed the seriousness for the problems being faced by them in using various plastic cards in descending order as follows :
Costly Danger for fraud Memorizing the PIN Acceptance problems. Disposal and renewal of expired Cards.
Table IV RANKING OF VARIOUS REASONS FOR STOPPING THE USE OF VARIOUS CARDS.
Reasons No. of respondents giving ranks I II III Total of Rank Values Averag e Value Adjuste d Average value
Waste of Money
13
2.16
2.16
Costly
Financial Problems Thoughtless Buying Difficulty in Maintaining Cards Some bad experience like losses Risky
3
1 3 7 2
2
1 1 1 2
3
1 1 1 1
16
6 8 12 9
2.00
2.00 1.60 1.33 1.80
0.66 (3)
2.00 0.53 (2) 0.19 (1) 0.90
13
2.16
2.16
As per Table IV, the respondents who stopped the use of the cards revealed the seriousness of the reasons in descending order as under :
III SUGGESTIONS FOR THE SAFE AND SECURE USE OF THE CARDS
In the light of the responses revealed by the respondents in this quick descriptive survey, the following suggestions may be given for making the use of these cards more effective, facilitating and convenient :-
1.
2.
3.
4.
5.
The use of cards even with zero balance facility should be allowed. The introduction of one universal card in place of multiple cards should be made. This card may contain tailor-made chips to the requirements applied by the customers. The statement facility should be made available through internet too. The detailed transaction statement should be made available to the customers. The withdrawal by the cards not only with the password but with the signature of the customers should be started. This will go a long way in preventing the usage of the cards by the unscrupulous people.