Académique Documents
Professionnel Documents
Culture Documents
NIght VIew
Fast
Smile
Courtesy
George Cohon first conceived of selling McDonald's hamburgers in Russia in 1976. impossible dream, With the Cold War. It took 12 years of negotiations, but in April 1988, he finally convinced Moscow city officials that McDonald's could work in their culture. On January 31, 1990, a ribbon-cutting ceremony kicked off the grand opening
located in Moscow's Pushkin Square. with 28 cash registers and enough seating for 700 customers. first taste of the famous "Big Mak." (Because Russian people weren't accustomed to eating finger food). served 30,000 customers on that first day of business.
Suppliers When McDonalds first opened in Russia, a majority of the raw materials used were not grown in Russia whereas as of now over 75% of raw ingredients needed for McDonalds are supplied by over 130 independent Russian suppliers. Many agricultural experts are of the view that McDonalds had changed the way Russians ate and now the Corporation is also deciding what should be grown in the country. The crop preferences of McDonalds have led to shortage of other crops which should be otherwise grown
Food Processing
Food Processing was necessary for McDonalds that will further add quality to the product as well as would ensure reliable delivery. McDonalds invested around $45 million for the construction of 105,000 square foot food processing and distribution center in South-West suburb of Moscow, known as McComplex. McComplex assures that an adequate supply of high-quality standards are made available. In Russia, the McComplex produces all the pies that are sold in the country and it also exports pie to all Europe.. The entire supply of fries and wedges for McDonalds Russia comes from McCain Foods Limited, Poland, and the fishes from Cargill in Europe. Some amount of meat is imported from Germany, Lithuania and Brazil which is mixed with Russian beef to meet the McDonalds standard of 18-22% fat.
The facilities at McDonalds Russia are modern, clean; the processes are streamlined and efficient whereas there is a clear evidence of the quality and customer satisfaction
Logistics
Supplying the raw materials in McDonalds Russia is a significant challenge in itself due to its geographical features. McDonalds Russia purchases raw materials from more than 130 local suppliers. Due to poor road networks and diverse geography of the country, it is a big challenge to transport raw materials.