Supreet Johal Lect MBA MAIMT

Achievement Motivation
Every Individual acts differently and the reason is

Motivation. Motivation is considered as the base building for human action. The studies of motivation broadly refers to two areas: Motivating Self Motivating others

Process of Motivation

Inner State of Disequilibriu m

Behaviour

Attainment of Goal

FeedBack

The Motivation process may be divided into three Stages:

Need Arousal (Behaviour is caused)

Motive (Behaviour is motivated)

Process (Behaviour is goal oriented)

Self Actualization Needs

Self Esteem Needs

Sociological Needs Safety Needs

Physiological Needs

 Achievement Motivation may be defined as a desire or

effort to accomplish something difficult, to master, organize physical objects, human beings or ideas, to this as rapidly and as independently as possible, to over come obstacles and attain a high standard of excellence.
It is a desire to do well, not so much for the sake of

social recognition or prestige but to attain an inner feeling of personal accomplishment.

Motivating Factors
Factors Internal to the entrepreneur:
Strong Desire to do something independent in life. Technical knowledge Business experience in the same and related line

 Factors External to the Entrepreneur:

Financial assistance from institutional sources Attitude of the government to help new units Financial assistance from non-government sources Heavy Demand (opportunity ) Profit Margin

Motivation Development
Motivation development is an important attribute of EDP

exercise. It is based on the belief that people can acquire motives and develop through education and the newly aroused motives are more likely to influence future thought and action. The complete exercise of entrepreneurial motivation training provide the potential entrepreneurs the experimental learning situations which help them to analyze and understand their own attitude and behavioral pattern towards entrepreneurship. EMT laboratories are based on psychodynamic theory of personality formation, development and acquisition of motives.

How to bring desirable change through EMT

The main parts of the mechanism of EMT are:

Know Yourself Stage II. Knowing the destination Stage III. Empowerment Stage
I.

Self Analysis
i. a) b) c) ii.

a)

b)
c)

How would you describe yourself as a risk taker? High Moderate Low. You have just been asked by your boss to take a new project in addition to many tasks you are already doing. What would you tell your boss? Since Im already snowed under, I cant handle anymore. Sure I m happy to help out, give it to me. Let me look over my current workload and gat back to you about whether I can take on any more work.

iii) Which one of the following games would you like to play? a) Cards b) Chess c) Tombola iv You have decided to become more physically active. Which one of these approaches has the greatest attraction for you? a) Join a neighborhood team b) Work out on your own c) Join a local health club v Which one of these persons would you like to be? a) A detective solving crime b) Politician giving a victory statement c) A millionaire

vi Which one of these activities would you prefer to do on an evening off? a) Visit a friend b) Work on a hobby c) Watch television vii which one of these occupations has the greatest career appeal for you? a) Computer sales person b) Corporate accountant c) Criminal lawyer

Score 1 2 3 4 5 6 7

a 0 6 4 2 10 4 10

b 10 2 10 10 7 10 5

c 2 10 4 6 4 5 10

 High Achievement motivation: 50 Above Moderate Achievement motivation : 30-50

Low Achievement motivation: Less than 30