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UNILEVER PAKITAN FORMERLY LEVER BROTHERS WAS ESTABLISHED IN PAKISTAN IN 1958 FIRST SITE IN PAKISTAN WAS RAHIM YAR KHAN LARGEST COMPANY NOW OPERATING AT SIX LOCATIONS IN PAKISTAN
MISSION STATEMENT
Unilever's mission is to add Vitality to life. We meet everyday needs for nutrition; hygiene and personal care with brands that help people feel good, look good and get more out of life.
From sumptuous soups to sensuous soaps, our products all have one thing in common. They help you get more out of life. Healthy living Let us make the healthy choice your easy choice.
Cooking & eating Let our culinary experts bring pleasure to your palate.
Beauty & style We want to help you feel good about yourself.
Around the house Hints to make your household chores that little more manageable.
opportunities open to you, and helps you analyses which segments of your business are in a good position and which ones arent. That way, you can decide on the most appropriate investment strategy for your business in the future, and where best to allocate your resources.
Stars
Question marks
Cash cow
Dogs
-ve +ve
-ve
Cash Cows:
High Market Share / Low Market Growth
Here, you're well-established, so it's easy to get
attention and exploit new opportunities. However it's only worth expending a certain amount of effort, because the market isn't growing and your opportunities are limited.
Cash Cows
Blue Band Knorr sauces Lipton Yellow Label Rafhan custard Rafhan jelly
Rafhan kheer
Rafhan pudding Wall's ice creams Glaxose - D Lifebuoy soap Lux Surf excel Close up Fair & Lovely
Stars:
High Market Share / High Market Growth Here you're well-established, and growth is
exciting! These are fantastic opportunities, and you should work hard to realize them.
Stars Products
Brooke Bond Supreme
knorr noodles
Sunsilk
with. They aren't generating much revenue right now because you don't have a large market share. But, they are in high growth markets so the potential to make money is there. Question Marks might become Stars and eventual Cash Cows,
Question Marks
Brooke Bond A1 Knorr soups Knorr yakhni knorr make a meal knorr palao cubes knorr chicken cubes Pearl Dust Rafhan corn oil
Rafhan Icecream
Rafhan magic 3 Lifebuoy shampoo Clear
Comfort
it's going to take a lot of hard work to get noticed. Also, you won't enjoy the scale economies of the larger players, so it's going to be difficult to make a profit.
Dog Products
Energile
Rexona deodorant