A cold Tasty proposition

Presented by
Click Mallikarjunto edit Master subtitle style Bharani Nishanth Vamsi Krishna Sneha Bharath Bibash Rajasekhar Yogesh Amit Amar
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Introduction
ABC LTD Tasty products Tasty ice creams was first introduced in Mumbai market in 1996 North south east west Mr. Arun 1. Mr. Ajay(logistics) 2 Mr. Dsouza(sales) 3. Mr. Ramesh (Marketing) Tasty ice creams Coimbatore Bangalore Hyderabad cochin Mangalore Hubli

Chennai

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4 ps of Marketing

Product Price Place promotion

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Products manufactured by
TASTY
A. B. C. D. E. F. G.

Ice creams Candies Ripples Dollies Plastic containers Cones Fundoo

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Segmentation
1.
.

On the basis of flavors

Most popular Traditional flavors Seasonal fruit flavors

. .

2.

On the basis of packaging

cups of 100-150ml in 8rs to 15rs 4/14/12 Bars sticks and cones at 4-

Price
In India the cost of ice cream is 3 times costlier than US. Tasty ice cream chooses to offer competitive pricing.

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Place Main manufacturing unit was in Ram nagar in Gujarat

In the south zone there was a production unit in Bangalore

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Logistics

1.

Store keeping: It is done in two places

Bangalore 31sku out of 81sku- created revenue of 60% Ram nagar

2.

Tilak agencies: were operating as tastys C&FA

Time period & payment Stored 1. food products 2. products of tasty and ABCL 3. ITC (Tobacco)
.
1.

Wholesale distributors:
Minimum storage of 800 cubic feet to hold 150 crates 4/14/12 3WD are in Bangalore 23 WD in south India sent indents to

2. 3.

Other logistic aspects

1.

Refrigerator van

2.Scheduling 3.Order processing

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Channel from Manufacturing units to WD

C&FA Trucks would help to transfer stock to cold storage Stacked as per flavor and batch Precautionary measures and care taken while stock is being transferred from truck to cold storage 4/14/12

Channel from WD to Retailers

Stock Delivery sheet Insertion of chill pads Stock arranged as per route of retailer Retailers
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Ice Market in India

a. b.

c. d. e. f. g.

Consumer Habits and practices Consumer awareness and penetration Market size and growth Major players Other players Packaging Distribution
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Pros of TASTY ice creams

It had an edge over the other competitors Highly sophisticated Ram nagar plant Acquired no.2 position in a span of 3 years

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List of problems had to tackle

Capacity to handle growth of demand Additional production capacity Issue of two pick up points Possibility of having another stock point for south India Standardization of order processing Issue of vehicle schedules

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