HOW TO LEVERAGE IT FOR GROWTH

Kanika Aggarwal (FT12222) Kushagra Prasad (FT 12237) Priyakshi Gupta (FT12242) Raghavendra B (FT12243) Vivek Rathod (FT12275)
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Introduction
Even a single day without computers leaves us feeling

paralytic. Information Technology has made us completely dependent for even the simplest day to day task.
Information Technology (IT), a knowledge-based

industry, has become an engine of accelerated economic growth, productivity improvement for all sectors of the economy and means of efficient governance.
IT has become the backbone of every organization as

well as household.
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Introduction contd..
IT

enhances access to information, protects consumers, provides access to government services, makes skill formation and training more effective, improves delivery health services, and promotes transparency.

IT provides tremendous employment potential and

linkages between government and the people both at the rural and urban level.

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Introduction contd..
Areas where IT drives growth: Banking Education Media Marketing Finance Rural development etc.

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MEDIA
TIMES OF INDIA
E Papers breaking geographical
barriers

NEWS HUNT
Mobile application

enabling 30 leading newspapers to access in different languages on mobile

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ONLINE MARKETING
Target marketing using social network websites Harry Potter novels will be sold as e-books starting in October

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IT in Education
Franchise-based Distance Largest Education company

in India Learning Business Models Globally diversified education Distance Learning Solutions solutions as a Web Service The company currently works Distance Learning Desktop with over 26,000 schools and Software over 15 million learners and Digital Video Recorder (DVR) educators across the world Solutions Broadband Internet Services for Schools and Students
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RURAL SECTOR
E-CHOUPAL
An initiative of ITC Limited to link directly with rural farmers for

HELLO MONEY
Mobile Based banking by Barclays to make banking viable to all segments of

procurement of agricultural / aquaculture products

the population through this service, regardless of economic status

3I INFOTECH
A leading IT company has developed Kiosk based banking, i.e. internet based, and Biometrically enabled exclusively for rural areas.

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Information Technology for future growth

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IT for future Growth

In India, by 2015, Indias GDP numbers would be

adjusted with economic costs of environmental degradation.

This will be called as Green GDP

1.4% of chinas gross domestic product is from clean is

in 2010 is from clean energy. Prevailing Green Initiatives using IT:

Email (Saves Paper)
E-commerce (Saves Fuel) EBills and E-payments (Saves Paper)
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IT for future Growth

Growth in Green GDP is the talk of the future & IT can

be used to leverage this growth. Another aspect of growth using IT is via E-governance. It can be achieved by a strict corporate control and also through increasing interaction between government & citizens.
USA.gov

UID

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THANK YOU

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