BRAND & ITS ELEMENTS

MUHAMMAD SHAHID

BBA - 018

PRESENTATION PLAN

DEVELOPMET OF THE PRODUCT CARE BEFORE CHOOSING BRAND ELEMENTS. ABOUT OUR BRAND ELEMENTS OF OUR BRAND PROMOTION OF THE BRAND

DEVELOPMENT OF THE PRODUCT

IDEA GENERATION SCREENING THE IDEA BUSINESS ANALYSIS PROTOTYPING COMMERCIALIZATION

IDEA GENERATION

At this stage we find out different ideas, from our internal customers as well as external customers . AMONG THE IDEAS WAS TO LAUNH Glue Bond Adhesive Chemicals Turpentine Oil Paint

SCREENING THE IDEA

We screened the idea and choose the following products by taking care of resources and skills. Glue Bond Adhesive Chemicals

BUSINESS ANALYSIS

Here we exactly matched our resources with those products. Prepared Business Plans for it. Profit and Loss Situation Find out the cost Cost of Product developing

AS A RESULT OF THE BUSINESS ANALYSIS

As a result of the business analysis and looking over the resources and personal skills the best and suitable product was such an adhesive product in paste form which binds a number of products and hence we choose to launch such a Glue in the market.

PROTOTYPING

The prototyping was carried out in order to avoid the risk. We facilitate the desired customers and consumers from the product in markets and also provide them the sample of our Glue.

COMMERCIALIZATION

Here we define the Marketing Mix for the Product and completely launched it as our regular product.

BEFORE CHOOSING BRAND ELEMENTS

Before choosing Brand elements we gave thorough attention to the following things. Memorability. Meaningfulness Adoptability Protection Transferability

MEMORABILTY

Have Quality of Rememberility. Memorability in the sence that easily kept in mind of customers and consumers and so that they not forget it. Easily Recognized Easily Recalled Descriptive

MEANINGFULNESS

The brand name should be meaning full so that if some one says about the brand the other persons get it that of which thing/Product the opposite person is talking.

ADOPTABILITY

Adoptability means that customer or consumer should easily adopt the brand and its elements. Flexible Updateable

PROTECTION

We searched complete protection in a sence that no one can copy it or can select name like it with same pronunciation or matching. Legally registered trademark

TRANSFERABILITY

Transferability means that if tomorrow you launches another product so that it may be joint with it ,dont feel ocward with that. Within and across Product boundaries. Across geographic boundaries and culture

BRAND

BRAND NAME : WOOD KING COLOUR OF BRAND Colors generate emotional reactions, and it is important to carry that over into our branding program. LOGO
A logo is a distinctive symbol or mark that visually represents your company :CROWN:

FONTS AND TYPESTYLES

Using the proper fonts and typestyles also define the brand. We Try to standardize fonts and typestyles that appear routinely in our marketing materials.

CHARACTER

A symbol that takes on human or real life characteristics.

SLOGEN
Short line that contains descriptive or persuasive information.
Our introductory slogen BINDS PERFECTLY IN LESS TIME

MISSION

Bright tomorrow than today.

VISSION

Our vision is to deliver the best Quality to each and every corner inorder to facilitate those customers who dint used it yet

SOME OTHER ELEMENTS OF BRAND

Some other elements of a brand should be: BRAND POSITION, BRAND PROMISE, BRAND PERSONALITY, BRAND STORY & BRAND ASSOCIATION

BRAND POSITION

Who is addressed by companys branded products or services. What the company does and for whom The companys unique value and how customers benefit from products and/or services Key competitive differentiators, what makes the brand be chosen, be different from its competitors

BRAND PROMISE

The ONE most important thing that the brand promises to deliver to its customers Every time! What customers and partners should expect from every interaction, how should they feel as brands customers

BRAND PERSONALITY

What the brand is to be known for Personality traits that customers, partners, and employees use to describe the company. What comes to the (potential) customers mind when addressed about the brand

BRAND STORY

The companys history and how the history adds value and credibility to the brand A summary of products/services/solutions

BRAND ASSOCIATIONS

Physical artifacts: name, logo, colors, taglines, fonts, imagery Ideally, it must reflect the all the above statements about the brand and the company

INRODUCTION
Wood king Glue is a modern Glue which helps in cluing of Wood Lasani Formica Rubber Leather and also proved best in Binding and covering in less time.

BRAND EQUITY

For brand equity we added differential effect in our product. BINDING IN LES TIME

PROMOTION OF BRAND

We used different bill boards,Pumplets and specially Promotion aids on Local area cabal network channels.