Académique Documents
Professionnel Documents
Culture Documents
Case Theme
Environment Structure
Culture
Global Strategy
Philips
Pre 1960s
Internationalization Process
Local production facilities Holding Company
S T R A T E G Y
Backward Integration Sales Organization & Joint Ventures Exports managers hired
Counter GE
Great depression
ENVIRONMENT
Matrix
Head Quarters Eindhoven Management Board
14 Product Divisions
finance technical
managerial
development production
Local dist.
National Organization
Level 1 Product Teams
Product policies and admin functions
Competencies
Strategic Competencies
Two headed managerial board
Commitment to technological innovation that allowed the organization to retain its leading edge of product and process innovations Strong market focused commercial bias
Strategic Incompetencies
Inability to bring competition to market Inefficiencies, high cost base
Philips
Post 1960s
Rodenburg Dekker
Chairmen
Klugt Timmer Boonstra Kleisterlee
Cultural Shift
Financial Losses
Cost Cutting
Matsushita
Pre 1980s
Internationalization Process
Matsushita: Expanding through Color TV
Plant in Canada Manufacturing in Quasar of US Plant in Cardiff
S T R A T E G Y
Exports
Manufacturing facilities in Low-wage countries Branch Office MECA & Sales companies
Trade liberalization
1972 - 1976
MATSUSHITA
Organizational Structure: Product Divisional Structure
Headquarter
Personnel Division
Product Divisions
Radio division
Television division
Matsushita
Post 1980s
OPERATION LOCALIZATION
Had difficulty creating desired flexibility & creativity.
PERSONNEL
TECHNOLOGY
MATERIAL
CAPITAL
New Structure
Matsushita Electric Industrial Co .
METC
Import Division
Regional operations
Service
Planning
Personnel
Regional Operations
China divisions
Europe Divisions
Asia Division
Planning section
Manufacturing Section
Sales Section
high
Local Autonomy
centralized
Decentralized
Local Responsiveness
Local Responsiveness
TRANSNATIONAL
Q&A